Kate Bradley Chernis, co-founder and CEO of Lately, joins Social Pros to discuss the revolutionary power of AI in the content creation and marketing spaces.

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Full Episode Details

AI technology is coming on at a rapid pace, and this Social Pros guest is at the absolute collision point of social media and technology!

Kate Bradley Chernis, the Co-founder & CEO of Lately.ai, joins this Best Of edition of the Social Pros podcast to discuss AI applications in the world of sales and marketing.

Kate explores why social pros need to look for more interesting and compelling ways to draw audiences in and how Lately is helping users raise engagement levels by generating words that convert.

We hear how important it is for social pros to break down communication barriers using touchpoints that trigger nostalgia, memory, and emotion, as well as the various ways AI can make that process easier.

In This Episode:

• 3:19 – Introducing Kate Bradley Chernis
• 3:40 – Introducing Lately
• 6:46 – Values humans care about
• 12:39 – Is FOMO dead?
• 13:50 – Saving time or boosting engagement?
• 16:31 – The best source material for AI
• 20:10 – How writers can see AI as a tool, not a threat
• 24:45 – How AI helps with engagement
• 27:04 – Which team should own the Lately relationship?
• 29:13 – Being more social on social with AI
• 31:30 – Lately office hours
• 38:08 – Kate leaves advice for social pros

Resources

• Get the new State of Marketing report for free from Salesforce
• Schedule a consultation with ICUC
• Grab your free Social Media Audit Bundle
• Lately.ai
• Lately.ai on Twitter
• Kate on Twitter

Visit SocialPros.com for more insights from your favorite social media marketers.