Over the last year, This Week in Marketing has provided agents with some of the most groundbreaking, effective marketing strategies in real estate.
Jason Pantana has interviewed some of the top rising agents today, covered the gambit of real estate marketing channels, and kept his followers on the cutting edge. As we move into 2024, we figured we’d share some of our favorite moments from This Week in Marketing from the past year.
This is This Week in Marketing: Greatest Hits 2023! Watch or listen, right here!
In this episode, you’ll get:
0:00 – Intro
1:11 – Dennis Yu on ChatGPT
3:08 – Tom & Jason on email
5:45 – Luke Acree on print marketing
7:54 – Shannon Gillette on video strategy
11:35 – Jesse Stein on data privacy
13:23 – Eileen Rivera on postcards
15:05 – Katie Day and Ken Pozek on video CTAs
17:12 – Sandee Payne on social media operations
19:16 – Ian of Austin on Google Local Guides
21:38 – Shane Burgman on content creation

2023 Greatest Hits: This Week in Marketing

Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.

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What are the best videos for buyers agents to make right now that will convey their value and attract new clients? That’s just one of the questions Jason Pantana is answering in this episode of This Week in Marketing. 
 
First, he dives into some breaking news surrounding the Google Map Pack and the upcoming TikTok ban in the U.S. You’ll learn what it means for you and how to prepare yourself before diving right into the four most important videos for buyers to be making right now. 
 
Once you watch, be sure to check out the full examples on the Instagram pages of Shannon Mangin and Roland Osage. This is not one to miss!
 
In this episode, Jason discusses…
0:00 –  News and Updates
10:30 – Videos for Buyers Agents
13:48 – Homebuyer hacks
15:48 – Property preview
18:10 – Instagram as matchmaker
20:30 – Area comparison guide

4 Essential Videos for Buyers Agents | This Week in Marketing

How do you go from problems to passion? It’s all about connecting the dots. In this Mindset Monday, we’re going to dive into the past, present, and future to look at what it takes to summon passion and apply it to any problem.

Connecting the Dots | Mindset Monday

Your value proposition for buyers has never been more important. Since the lawsuits were first announced, buyer perception of real estate agents has changed. It’s your job to establish your value and control the narrative with home buyers today.
 
In this episode of This Week in Marketing, Jason Pantana talks with one of the most brilliant minds in all of real estate marketing and branding, Marc Davison, about what it takes to elevate your value proposition for buyers. 
 
Jason and Marc cover everything from the science of colors and fonts to the messaging you put you out. This is a masterclass of crafting a brand identity that consumers trust. Watch it now! 
 
And if you’re truly dedicated to scaling your marketing and skyrocketing your value proposition with buyers, do not hesitate to check out Jason’s full line of MarketingPRO courses.

Crafting Your Value Proposition for Buyers | This Week in Marketing

ChatGPT is the ultimate tool for writing listing descriptions. But then why do so many agents struggle to use it for creating attention-grabbing results every time? It’s because you need to teach ChatGPT what you want every time. 
 
Luckily, there is a way to permanently train your own custom GPT to write consistently perfect listing descriptions. In this episode of This Week in Marketing, Jason Pantana will give you a custom GPT tutorial for doing just that. 
 
He’ll walk you step-by-step through setting up your custom GPTs in ChatGPT, training them to match your needs and tone, and he’ll even give you the listing description prompts to feed it. 
 
And if you’re interested in more of these step-by-step real estate marketing tutorials, you must check out MarketingPRO – Jason’s 3-part, self-guided video series covering the most important aspect of your marketing: email, social media, and Google Business Profile. Get the full bundle now! 
 
On top of that, Jason’s full AI course, AI Marketing Academy, has a new session starting soon. Be sure to check it out! 
 
In this episode, Jason discusses… 
0:00 – News & Updates: Meta.AI
4:30 – YouTube & Adobe updates
8:45 – Custom GPT tutorial 
14:20 – Writing listing descriptions

A Custom GPT Tutorial for Listing Descriptions | This Week in Marketing

People always want big changes fast. Have you ever tried to massively change your habits all at once? How’d it work out for you? The key to massive breakthroughs is adjusting little things over time. That’s what we’re talking about in this Mindset Monday.

2023 Greatest Hits: This Week in Marketing

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