I believe that being intentional about your personal leadership brand and how you are authentic to your personal purpose and values is critical to great leadership. Harrison Monarth, Executive Coach and NY Times Bestselling Author, agrees, and I was inspired by his HBR article on the topic to invite him to share his wisdom on the Greatness podcast. This is not about disingenuous manipulation. It is about deeply understanding your values, what you stand for, and understanding if this is indeed how people are experiencing you as a leader. Harrison shares amazing tips for understanding and conveying your personal brand.