How can brands give back? In today’s episode, we’ll be looking at a brand that has managed to build and expand while promoting and improving its social responsibility. You’ll hear from Neil Callahan, president of Greats, as well as Ronny Sage, CEO of ShoppingGives. Listen in to hear what they have to say about new value propositions, fast shipping, and supporting organizations that have a positive impact on the environment. 

Topics Discussed in Today’s Episode:

Neil’s skate park

Neil’s journey to Greats

The difference between being involved with a brand and running a brand

The difference in value propositions

How the brand’s approach shifted when the brand went online

Whether Greats went off in new directions as things shifted online

The Greats impact fund

How Greats and ShoppingGives figured out what organizations to support

Where Greats does their manufacturing

Navigating shipping

How marketing has evolved in the last year or so

How to approach building a following

How brands utilize ShoppingGives

Tips for today’s entrepreneurs

Resources:

Neil Callahan

Greats

RonnySage

ShoppingGives