Green Elephant Show from Gydeline

The mailshot has produced some unexpected interest that takes a toll on Sydeline.

Keeping track of everything that you need to do in your business is difficult. But there are some basics, like getting consent from people to use their data.

Mike and Russell introduce the acronym RESPECT and discuss the basics of becoming and remaining compliant to data protection and the vast array of other business regulations.

The mailshot has produced some unexpected interest that takes a toll on Sydeline.Keeping track of everything that you need to do in your business is difficult.  But there are some basics, like getting consent from people to use their data.  Mike and Russell introduce the acronym RESPECT and discuss the basics of becoming and remaining compliant to data protection and the vast array of other business regulations.

Timings

00:20 - Scene 11.1 Should have got that 'I Do'

03:54 - Scene 11.2 A little R E S P E C T

07:00 - Discussion between Russell & Mike

07:28 - Why can Emails be blocked?

08:30 - Ignorance is no excuse

09:56 - Where to start with Data Protection

11:00 - Role of the decision makers in protecting data

11:23 - Showing Professionalism

12:20 - Information Technology's role in data protection

13:38 - Reviewing the R.E.S.P.E.C.T. acronym (see below)

16:45 - What's next?

Useful Information

Basic landscape of business regulation (@00:00)

The Agency Workers Regulations, 2010Agriculture (Safety, Health and Welfare Provisions) Act 1956Children and Families Act 2014Companies Act 2006The Companies (Model Articles) Regulations 2008Companies (Audit, Investigations and Community Enterprise) Act 2004Computer Misuse Act 1990Copyright Act 1956The Copyright (Amendment) Regulations 2016Corporation Tax Act 2010Digital Economy Act, 2017Data Protection (Charges and Information) Regulations 2018Data Protection Act 2018Electronic Communications Act 2000Employment Act, 2008Employers’ Liability (Compulsory Insurance) Act 1969Employment Medical Advisory Service Act 1972Employment Relations Act, 2004Employment Rights Act, 1999Enterprise Act 2016Environmental Information Regulations 2004Environment and Safety Information Act 1988Equality Act, 2010

Finding leads… Where can you find them? What roles has social media got to play? How can you contact them? Let’s try some old-school mailshots… ut-oh!

Using social media and other digital methods to find your future consumers has it’s fair share of risks and issues. Russell talks with Amanda Williams, a consultant with Cloud Legal. Amanda is uniquely skilled to provide help on how to find leads and how make the most out of digital marketing, especially B2C.

Finding leads… Where can you find them? What roles has social media got to play? How can you contact them? Let’s try some old-school mailshots… ut-oh!

Using social media and other digital methods to find your future consumers has it's fair share of risks and issues.  Russell talks with Amanda Williams, a consultant with Cloud Legal. Amanda is uniquely skilled to provide help on how to find leads and how make the most out of digital marketing, especially B2C.

Timings

* 00:24 - Scene 10.1 - Socially Inept

* 04:00 - Scene 10.2 - That went went, not

* 06:02 - Discussion with Amanda Williams

* 08:26 - Marketing is not a dirty word

* 09:43 - Social media dangers

* 10:34 - Picking your "party"

* 11:52 - The 80/20 content rule

* 12:33 - White paper - Online harm

* 13:38 - Better social approach

* 15:48 - Closed Facebook groups

* 17:06 - Email shots and purchasing lists

* 19:06 - Due diligence

* 20:50 - Legitimate Interest... or not

* 25:30 - Digital Marketing pitfalls

* 28:46 - The Non-digital marketing mix

* 30:00 - What's missing in Sydeline?

* 31:10 - Agile marketing strategy

* 32:54 - Top tips

* 33:48 - The future for Sydeline?

* 36:01 - What's next?

Useful Information

Essential Privacy Reading (@12:33)

*

Online Harms - Executive Summary page (gov.uk)

*

Online Harms - Full Whitepaper PDF (gov.uk)

*

Mark Ronson - So You've Been Publicly Shamed - book (Amazon)

*

What are PECR? - Site (ico.org.uk)

Top tips for compliant digital marketing(@00:00)

* Go back to the basics

* Know your customer, know your audience

* What's your tone of voice, how will you add value?

* Treat your website as your hub and use social media to attract people to it

* Keep aware of the boundaries and new regulations

* Be prepared to pivot when things change

Episode script

Socially Inept

That went well, not!

Socially Inept

CONTINUITY: Montgomery Grabbar, or Monty, the Sydeline Sales Manager comes to discuss his ideas about improving sales with Zelda and Michaela.

ZELDA: Morning Monty, morning Bubbles

MICHAELA: (full of beans) Morning!

MONTY: (full of the heavy night before) Morning!

ZELDA: How was the trade show Monty?

MONTY: Hard work, loads of good contacts and great conversations.

MICHAELA: Looks like you had a long night

MONTY: Oh yeah, it was 3 o’clock before I finished… Errr…selling

ZELDA: So what’s the plan? We’re sadly lacking in sales.  I have a factory producing stock and a full warehouse and an empty order book.  How we going to turn this around?

MONTY: I need more leads to follow up on

MICHAELA: We are not getting the foot fall on the website.  I’ve received some feedback that it’s dated, difficult to read, unclear, poorly designed… The list goes on.  I’ve have 30 or so offers for website companies to do it for us – should I investigate that.

Ok, so the logo needs a redesign and registering because it matches someone else.  The website has 4 fonts on each page, not consistent style and appalling icons.  Never mind, that never bothers anyone?!In this episode we consider the dark art of creating a brand.  Of what does a "brand" consist?  Can you do it yourself? What dangers should you be avoiding?  Mike discusses brand with Tom Gamblin from Evident and get's some top tips everyone should consider in their organisation.[glossary_exclude]

Timings

00:19 - Scene 9.1 Can a logo be to super?

06:08 - Scene 9.2 A hand on the brand

09:24 - Discussion with Tom Gamblin

10:13 - What makes a brand?

12:45 - Is it all about the logo?

13:15 - Are logos difficult to create?

14:55 - A customers view on the logo

16:07 - Good and bad logo design approaches

17:48 - Other aspects of 'brand'

19:42 - Applying the brand

21:45 - Consistency is key

22:30 - Internal marketing resources

24:50 - Doing a rebrand

27:12 - Using real data, avoiding assumptions

28:00 - Top tips

31:07 - What's next?

Useful Information

Building a brand

How to Start Your Own Brand From Scratch in 7 Steps - Article (Shopify)

The Basics of Branding - Article (Entrepreneur)

For inspiration, Logopedia - site (Fandom.com)

How to Develop a Unique (& Memorable) Brand Identity in 2019 - Article (Hubspot)

Top tips for ...(@00:00)

Never rush into branding

Discover what your customers want

Thank how the brand will be applied

Find skilled resources

Consider the return on investment in your brand

Episode script

Can a logo be too super?

A hand on the brand

Can a logo be too super?

CONTINUITY: With production in full swing, the attention turns to marketing and sales at Sydeline.  Word of mouth has delivered friends and family sales, but quickly dried up.  A very small team meeting is calledZELDA: Thank you all for coming to this meeting.

Ok, so the logo needs a redesign and registering because it matches someone else. The website has 4 fonts on each page, not consistent style and appalling icons. Never mind, that never bothers anyone?!

In this episode we consider the dark art of creating a brand. Of what does a “brand” consist? Can you do it yourself? What dangers should you be avoiding? Mike discusses brand with Tom Gamblin from Evident and get’s some top tips everyone should consider in their organisation.

A letter from a lawyer has tempers frayed. Is Nero playing a fast one on the new company?

What happens when one company uses the designs of a product that is properly protected? What happens if you don’t have intellectual property protection in place? Mike talks to Jacob Cunningham from Bright Solicitors to get some valuable guidance on what all organisations should be considering in relation to their less tangible assets.

A letter from a lawyer has tempers frayed.  Is Nero playing a fast one on the new company?

What happens when  one company uses the designs of a product that is properly protected?  What happens if you have intellectual property which is not properly protected?  Mike talks to Jacob Cunningham from Bright Solicitors to get some valuable guidance on what all organisations should be considering in relation to their less tangible assets.

[glossary_exclude]

Timings

* 00:20 - Scene 8.1 - Patently Obvious

* 02:56 - Scene 8.2 - Rock and a hard place

* 06:34 - Discussion with Jacob Cunningham, Bright Solicitors

* 08:21 - What is Intellectual Property (IP)

* 09:03 - Types of Intellectual Property rights

* 10:18 - Who owns intellectual property

* 11:28 - Why protect the things that you've created?

* 12:45 - Benefits when buying or selling a business

* 13:27 - Examples of where IP has been a problem

* 14:50 - Dangers of copying on-line documents

* 16:00 - Risks surrounding Intellectual property

* 17:45 - What should Sydeline have done?

* 20:05 - The Patent Tests

* 21:43 - Can you Patent software?

* 22:52 - Next steps for Sydeline on the matter of the Patent?

* 24:40 - Top Tips for those who've never considered their IP

* 26:00 - Watch what your using from the internet

* 27:57 - What's next?

Useful Information

Researching existing registered IP (@00:00)

*

Registered Trademarks - Search site (.gov.uk)

*

Registered Patents - Search site (.gov.uk)

*

Registered Designs - Search site (Designview)

*

Orphan Works - Search site (.gov.uk)

*

The Intellectual Property Keystone - Article (Gydeline)

Intellectual property guidance (@00:00)

*

Trademarks - Site (.gov.uk)

*

Patents - Site (.gov.uk)

*

Designs - Site (.gov.uk)

*

Copyright - Site (.gov.uk)

Top tips for ...(@00:00)

* Undergo an IP Audit - Get someone to help

* Become familiar with the guidance

* Take advice from an IP professional

*

Simple patent validation test

Episode script

Patently Obvious

Rock and a Hard Place

Patently Obvious

CONTINUITY: Zelda and Jakob stand and watch as the factory starts to output the first saleable products.

JAKOB: Well, that’s a sight for sore eyes

ZELDA: (whist-fully) Isn’t it though

JAKOB: Took quite a bit to get it to production.  Really not sure why we didn’t get another company to do the manufacturing

...

It’s time to recruit – easy huh!  Just hire a friend’s son you met in the pub.  No right to work checks, no robust selection, no chance anything could go wrong!

Every growing organisation needs to recruit at some point.  To many, this is a foreign experience with pitfalls and dangers, some of which do not raise their head until long after the interviews are over.  Recruitment Consultant Oliver Watson and Employment Solicitor Donna Negus join Russell to discuss some of the issues in recruitment and offer some sound advice to those who are considering adding more people to their business.

A longer episode than normal, but worth it!

Timings

* 00:15 - Scene 7.1 - This time it's Personnel

* 05:24 - Scene 7.2 - I don't like Mondays

* 08:35 - Discussion with Donna Negus and Oliver Watson

* 10:50 - Initial thoughts on "Winging it" in recruitment

* 13:20 - The "Silver Spoon" and the "Scrapper" candidates

* 13:50 - Appropriate Locations

* 16:33 - Interview question no-no's

* 18:05 - Is it all about a degree?

* 21:00 - Good questions

* 22:00 - The recruitment process

* 26:57 - The social media effect

* 28:45 - The impact of bad recruitment processes

* 29:44 - Scoring candidate attributes

* 31:04 - Discrimination through nicknames

* 36:20 - Top tips (see below)

* 43:27 - Difference between small and large organisation

* 46:35 - Next hot topic?

* 48:05 - What's next?

Useful Information

Recruitment (@8:35)

*

Recruiting Staff Guide - Document (ACAS)

*

Recruitment Guidance - Article (ACAS)

*

Various CIPD Blog Articles - Hashtag index (CIPD)

*

Recruiting and Hiring - Page (gov.uk)

Getting advice

*

Sekoya Specialist Employment Services

*

Watson Evans Associates

Top tips for Recruitment (@36:20)

* Make time your friend

* Prepare to be consistent

* Make sure you understand what you're recruiting

* Create person and job documentation

* Find the best routes to finding candidates

* Pay someone to support your recruitment activities

* Establish good training, like equality

* Know your structures (organisation, reporting, etc)

* Properly induct and training new people

* Ensure new staff members are fully supported

* Have good documentation available to all

Episode script

This time it's Personnel

I don't like Mondays

This time it's Personnel

CONTINUITY: A call from one of her oldests friends has Zelda coming back to the Dog and Bone for a catch-up

PENNY: ZELDA! Woo hoo! Over here sweetie.  How totes amazeballs to see you!

ZELDA: Penny… How are you doing? It’s been… Well… Absolutely ages!  Who is this?

PENNY: Zelda, this is Bryock (Bree-ock), my oldest

ZELDA: Get away with you, little Brioche

BRYOCK: (serious) A brioche is a roll!

It’s time to recruit – easy huh! Just hire a friend’s son you met in the pub. No right to work checks, no robust selection, no chance anything could go wrong!

Every growing organisation needs to be recruiting staff at some point. To many, this is a foreign experience with pitfalls and dangers, some of which do not raise their head until long after the interviews are over. Recruitment Consultant Oliver Watson and Employment Solicitor Donna Negus join Russell to discuss some of the issues in recruitment and offer some sound advice to those who are considering adding more people to their business.

A longer episode than normal, but worth it!