In this episode of the Broadband Bunch, host Pete Pizzutillo interviews Rafael Jaron, CEO of Concept for Change and Grovana, at Connected Britain 2024. Rafael shares his journey from a long-standing career in telecom, notably with Nokia, to pioneering initiatives in sustainability through tree planting. The conversation explores how telecommunication companies are integrating environmental strategies into their business models, and the impact of sustainable practices on global carbon reduction.