Recycling efforts overlook the complex global systems and overwhelmed infrastructure between trash and the processing plant. Inventor Ivan Arbouzov, successful in optics and electronics, founded ClearDrop to design household "pre-recycling" appliances.

This radical idea promotes effortless individual participation and creates tools for better habits, sidestepping reliance on policy changes. We interviewed Arbouzov for The Green New Perspective Podcast about his shift from tech to plastic waste, common recycling misconceptions, and his view of waste as a design problem.

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🎥 [WEBINAR] - From Cost Center to Revenue Driver

The CFO-Proof Marketing Playbook: How Manufacturers Prove Marketing’s Revenue Impact In HubSpot

⏱️ Date: Thursday, November 20, 2 PM EST

👉 REGISTER HERE

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📚 Episode Resources:

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• Guest: Ivan Arbouzov, President & CEO at Clear Drop, Inc.
• Website: https://onecleardrop.com/
• LinkedIn: https://www.linkedin.com/company/onecleardrop/

🎧 Subscribe to our podcast:

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• Spotify: https://bit.ly/3PSWIyI
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• Youtube: https://bit.ly/3RDzkXg
• Deezer: https://bit.ly/3PvQaof
• Amazon Music: https://bit.ly/3PQlijS

When people talk about sustainability, the conversation often drifts toward the visible symbols: solar panels, wind turbines, and electric vehicles. But for Stephen Hall and Nate Bolton of Genesis AEC, the real opportunity for change lies behind the walls and under the floors, in the invisible systems that keep facilities running.

Genesis AEC, an engineering and construction firm headquartered in the Philadelphia and Boston areas, specializes in designing and building facilities for the life sciences industry. Their work touches everything from cell therapy labs to pharmaceutical production plants, and increasingly, their focus is on making these environments more sustainable.

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🎥 [WEBINAR] - From Cost Center to Revenue Driver

The CFO-Proof Marketing Playbook: How Manufacturers Prove Marketing’s Revenue Impact In HubSpot

⏱️ Date: Thursday, November 20, 2 PM EST

👉 ⁠REGISTER HERE⁠

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📚 Resources:

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Website: https://www.genesisaec.com/

LinkedIn: https://www.linkedin.com/company/genesis-aec/

🎧 Subscribe to our podcast:

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• Spotify: https://bit.ly/3PSWIyI
• Apple Podcasts: https://bit.ly/3RvlHte
• Youtube: https://bit.ly/3RDzkXg
• Deezer: https://bit.ly/3PvQaof
• Amazon Music: https://bit.ly/3PQlijS

💬 Follow us on social media:

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• Instagram: https://www.instagram.com/greennewperspective/
• LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/

🌍 Podcast created by New Perspective

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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

💚 GNP Team:

━━━━━━

• Host & Co-Producer: Dunya Jovanovic
• Executive Producer: Marko Bodiroza
• Creator: Nathan Harris

#Sustainability #Cleantech #podcast #GreenNewPerspective

Behind every button press is a small but essential part — the tactile dome switch. Snaptron, a U.S. manufacturer based in Colorado, has spent 35+ years perfecting this component while keeping production entirely in America.

In this episode, we talk with Nicole Kangos, Snaptron’s Director of Marketing, about modern manufacturing, digital transformation, and how strong marketing helps U.S. manufacturers compete globally.

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🎥 [WEBINAR] - From Cost Center to Revenue Driver

The CFO-Proof Marketing Playbook: How Manufacturers Prove Marketing’s Revenue Impact In HubSpot

⏱️ Date: Thursday, November 20, 2 PM EST

👉 ⁠REGISTER HERE⁠

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📚 Resources:

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Website: https://www.snaptron.com/

LinkedIn: https://www.linkedin.com/company/snaptron/

YouTube: https://www.youtube.com/user/Snaptron 

Interview with Nicole:

👉 https://www.npws.net/podcast/technical-precision-into-brand-power

🎧 Subscribe to our podcast:

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Spotify: https://bit.ly/3PSWIyI

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💬 Follow us on social media:

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Instagram: / greennewperspective

LinkedIn: / new-perspective-marketing

🌍 Podcast created by New Perspective

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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

💚 GNP Team:

━━━━━━

Host & Co-Producer: Dunya Jovanovic

Executive Producer: Marko Bodiroza

Creator: Nathan Harris

#Sustainability #Cleantech #podcast #GreenNewPerspective

Everyone says they want sustainability, but what does it actually mean? Carbon, biodiversity, transparency, or just marketing?

In this episode, Anika de la Flor, Global Sustainability Director at Deciem (The Ordinary), and David Luba, co-founder of veritree, explain how to prove real impact with data like survival rates, soil health, biodiversity, and community benefits. We dig into what authenticity looks like and how brands can move from claims to measurable results that build trust.

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🎥 [WEBINAR] - From Cost Center to Revenue Driver

The CFO-Proof Marketing Playbook: How Manufacturers Prove Marketing’s Revenue Impact In HubSpot

⏱️ Date: Thursday, November 20, 2 PM EST

👉 ⁠REGISTER HERE⁠

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👉 Resources:

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Website: https://deciem.com/

LinkedIn: https://www.linkedin.com/company/deciem/

Website: https://www.veritree.com/

LinkedIn: https://www.linkedin.com/company/veritree/

We often focus on sustainability in everyday items—straws, bottles, bags. But the bigger problem lies in industrial supply chains. Christopher Winkler, SVP at Hoover Circular Solutions, joins the Green New Perspective podcast to talk about rethinking industrial packaging, cutting waste, and building a more sustainable, cost-effective system.

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🎥 [WEBINAR] - From Cost Center to Revenue Driver

The CFO-Proof Marketing Playbook: How Manufacturers Prove Marketing’s Revenue Impact In HubSpot

⏱️ Date: Thursday, November 20, 2 PM EST

👉 ⁠REGISTER HERE⁠

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👉 Follow Hoover Circular Solutions:

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Website: https://hooversolutions.com/

LinkedIn: https://www.linkedin.com/company/hoovercs

Interview with Christopher:

👉 https://www.npws.net/podcast/industrial-packaging-operations

🎧 Subscribe to our podcast:

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Spotify: https://bit.ly/3PSWIyI

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💬 Follow us on social media:

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Instagram: https://www.instagram.com/greennewperspective/

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🌍 Podcast created by New Perspective

━━━━━━━━━━━━━━━━━━━━━━━━━━━

This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

💚 GNP Team:

━━━━━━

Host & Co-Producer: Dunya Jovanovic

Executive Producer: Marko Bodiroza

Creator: Nathan Harris

#Sustainability #Cleantech #podcast #GreenNewPerspective

Methods Machine Tools isn’t your typical manufacturer. Family-owned since 1958, it helped shape modern U.S. industry, importing Japanese CNCs early, adopting five-axis machining in the ’90s, and pushing automation in the 2000s. With 350 employees in 7 U.S. locations, Methods sells machines and the automation that keeps advanced manufacturing moving.

Jon Star, Director of Marketing, joined from enterprise tech and now leads the brand through digital transformation and AI pilots. He talks with host Dunya Jovanovic about digitizing the sector, generational shifts in shops, and why smart tech is now a must.

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🎥 [WEBINAR] - From Cost Center to Revenue Driver

The CFO-Proof Marketing Playbook: How Manufacturers Prove Marketing’s Revenue Impact In HubSpot

⏱️ Date: Thursday, November 20, 2 PM EST

👉 ⁠REGISTER HERE⁠

━━━━━━━━━━━━━━

👉 Follow Methods Machine Tools:

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• Website: https://www.methodsmachine.com/
• LinkedIn: https://www.linkedin.com/company/methods-machine-tools
• YouTube: @MethodsMachineTools

🎧 Subscribe to our podcast:

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Instagram: https://www.instagram.com/greennewperspective/

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🌍 Podcast created by New Perspective

━━━━━━━━━━━━━━━━━━━━━━━━━━━

This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

💚 GNP Team:

━━━━━━

Host & Co-Producer: Dunya Jovanovic

Executive Producer: Marko Bodiroza

Creator: Nathan Harris

#Sustainability #Cleantech #podcast #GreenNewPerspective

Energy costs keep rising, grids are strained, and electrification is speeding up. Utilities and customers face more complexity and risk.

Uplight helps them manage and earn from distributed energy resources. In this episode, Hannah Bascom, SVP of Growth, answers:

👉 What’s pushing grid demand?

👉 How smart tech and programs slash bills.

👉 How utilities are adapting.

Want lower bills, insight into utility moves, and ways to shape energy’s future? Listen.

📚 Webinar: Managing Long & Fragmented Sales Cycles

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In our new webinar, we show you the 4 key reasons deals lose momentum and what to do about long and fragmented sales cycles.

👉 Watch on demand: https://info.npws.net/webinar-long-sales-cycles?source=spotify

👉 Episode Resources

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Website: https://uplight.com/

LinkedIn: https://www.linkedin.com/company/uplightenergy/

Interview with Hannah:

👉 https://www.npws.net/podcast/energy-grid-innovation

🎧 Subscribe to our podcast:

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Spotify: https://bit.ly/3PSWIyI

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💬 Follow us on social media:

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Instagram: https://www.instagram.com/greennewperspective/

LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/

🌍 Podcast created by New Perspective

━━━━━━━━━━━━━━━━━━━━━━━━━━━

This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

💚 GNP Team:

━━━━━━

Host & Co-Producer: Dunya Jovanovic

Executive Producer: Marko Bodiroza

Creator: Nathan Harris

#Sustainability #Cleantech #podcast #GreenNewPerspective

How do you innovate in an overlooked industry? William Gagnon, VP & COO at Excel Dryer, shares how they built a global brand with the XLERATOR hand dryer—staying U.S.-made, sustainable, and ahead of the curve. We talk product innovation, tariff resilience, and educating tough markets.

📚 Webinar: Managing Long & Fragmented Sales Cycles

━━━━━━━━━━━━━━━━

In our new webinar, we show you the 4 key reasons deals lose momentum and what to do about long and fragmented sales cycles.

👉 Watch on demand: https://info.npws.net/webinar-long-sales-cycles?source=spotify

👉 Episode Resources

━━━━━━━━━━━━━━

• Website: www.exceldryer.com
• LCA Report: https://www.youtube.com/watch?v=yZDUABeIcYc
• Global Survey: https://surveys.exceldryer.com/

Interview with William:

👉 https://www.npws.net/podcast/future-ready-manufacturing

🎧 Subscribe to our podcast:

━━━━━━━━━━━━━

• Spotify: https://bit.ly/3PSWIyI
• Apple Podcasts: https://bit.ly/3RvlHte
• Youtube: https://bit.ly/3RDzkXg
• Deezer: https://bit.ly/3PvQaof
• Amazon Music: https://bit.ly/3PQlijS

💬 Follow us on social media:

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• Instagram: https://www.instagram.com/greennewperspective/
• LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/

🌍 Podcast created by New Perspective

━━━━━━━━━━━━━━━━━━━━━━━━━━━

This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

💚 GNP Team:

━━━━━━

• Host & Co-Producer: Dunya Jovanovic
• Executive Producer: Marko Bodiroza
• Creator: Nathan Harris

#Sustainability #Cleantech #podcast #GreenNewPerspective

Discover how Bevi co-founder Sean Grundy scaled a mission-driven water startup, eliminated 750M bottles, and raised $160M.

📚 B2B Marketing Trends for 2025: Report & Insights

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Learn how top-performing B2B marketing teams are shifting their strategy in 2025—across content, personalization, AI, and buyer engagement.

👉 Get The Report: https://info.npws.net/b2b-marketing-trends?source=youtube

👉 Follow Bevi

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• Website: https://bevi.co/
• LinkedIn: https://www.linkedin.com/company/bevi/

Interview with Sean:

👉 https://www.npws.net/podcast/b2b-startup-growth-story-bevi

🎧 Subscribe to our podcast:

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• Spotify: https://bit.ly/3PSWIyI
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• Youtube: https://bit.ly/3RDzkXg
• Deezer: https://bit.ly/3PvQaof
• Amazon Music: https://bit.ly/3PQlijS

💬 Follow us on social media:

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• Instagram: https://www.instagram.com/greennewperspective/
• LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/

🌍 Innovative tech marketing podcast created by New Perspective

━━━━━━━━━━━━━━━━━━━━━━━━━━━

This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

💚 GNP Team:

━━━━━━

Host & Co-Producer: Dunya Jovanovic

Executive Producer: Marko Bodiroza

Creator: Nathan Harris

#Sustainability #Cleantech #podcast #GreenNewPerspective

Aviation has been a lifeline for decades, connecting people, cultures, and businesses worldwide. But that connection comes at a cost: the industry is one of the hardest to decarbonize.

Enter World Energy, the world’s first commercial-scale producer of sustainable aviation fuel (SAF). They’re not just making greener jet fuel—they’re pioneering a whole new way to bring new customers into the market for carbon reduction.

This bold approach helps companies slash supply chain emissions without owning or operating aircraft. We sat down with LeeAnn Baronett, World Energy's Vice President of Marketing and Communications, to discuss how they’re reshaping the industry.

In this conversation, we explore:

✈️ How World Energy is scaling SAF and expanding into renewable fuels like green hydrogen

🌍 The game-changing concept of "decarbonization as a service"

🤝 Why partnerships with Microsoft, DHL, and others are key to accelerating SAF adoption

🔮 The future of clean energy—from green steel to outcome-based thinkingAviation’s next chapter is being written now.

Join us as we uncover how World Energy is leading the way toward a more sustainable future.

📚 B2B Marketing Trends for 2025: Report & Insights

━━━━━━━━━━━━━━━━━━━

Learn how top-performing B2B marketing teams are shifting their strategy in 2025—across content, personalization, AI, and buyer engagement.

👉 Access The Report: https://info.npws.net/b2b-marketing-trends?source=spotify

👉 Follow World Energy

Website: https://worldenergy.net

LinkedIn: https://www.linkedin.com/company/worldenergyllc/

Interview with LeeAnn: 👉 https://www.npws.net/podcast/aviation-energy-solutions

🎧 Subscribe to our podcast:

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Spotify: https://bit.ly/3PSWIyI

Apple Podcasts: https://bit.ly/3RvlHte

Youtube: https://bit.ly/3RDzkXg

Deezer: https://bit.ly/3PvQaof

Amazon Music: https://bit.ly/3PQlijS

💬 Follow us on social media:

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Instagram: https://www.instagram.com/greennewperspective/

LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/

🌍 Innovative tech marketing podcast created by New Perspective

━━━━━━━━━━━━━━━━━━━━━━━━━━━

This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

💚 GNP Team:

━━━━━━

Host & Co-Producer: Dunja Jovanovic

Executive Producer: Marko Bodiroza

Creator: Nathan Harris

#Sustainability #Cleantech #podcast #GreenNewPerspective