In this episode of #GreenUP, we had the privilege of hosting Adital Ela, the driving force behind Criaterra, a company at the forefront of addressing critical challenges in building materials sustainability. 🎙️

Adital shared eye-opening insights into the traditional building industry's practices, where minerals are extracted from the ground and incinerated to achieve construction strength, leading to three major problems:

1. Carbon emissions are released into the atmosphere during this process.

2. Chemical alterations to materials hinder circularity and recovery.

3. A significant amount of energy is expended, contributing to environmental impact.

It's staggering to note that the building industry alone accounts for 40% of society's environmental footprint.

Criaterra's innovative technology, the biogeo-agglomerated stone, is a game-changer. This composite material, comprising natural ingredients, non-soluble minerals, and vegetable fibers with a proprietary binder instead of cement, not only addresses these challenges but also revolutionizes sustainability and recyclability in construction.

With its high insulation properties, Criaterra's solution is not just about sustainability but also quality, solving numerous challenges throughout a building's lifecycle.

Don't miss this enlightening episode of #GreenUP to learn how Criaterra is reshaping the building materials landscape and paving the way for a more sustainable future.

Listen to other episodes and explore more sustainable inspiring startups at #GreenUP - the GreentTech micro-podcast! 

Unlocking the Magic of Plant Cells: A Micro-Podcast You Can't Miss!

In our latest GreenUP episode, we're diving deep with Iday Dana, the co-founder of Novella, working on the next generation of botanical products.

Novella's secret sauce lies within plant cells – they're shaping the future of plant-based products by handpicking the crème de la crème of micronutrients and functionality. In meticulously controlled, low-risk environments

But here's where the magic truly happens: Novella's groundbreaking science allows for ingredient enhancement and customization at every stage of plant growth, providing unparalleled access to the treasures hidden within these cells. 

It's like a botanical wonderland!

And the best part? They accomplish all of this sustainably with transparent, traceable production methods.

Don't miss this episode if you're ready to witness the future of plant-based innovation unfold.

#PlantBased #Innovation #Sustainability #GreenTech #BioNutrients

In this episode of #GreenUP, we're thrilled to have Ori Shaashua, the Co-Founder and CPO of Gigablue, sharing their revolutionary approach to carbon capture that's making waves!

Discover how Gigablue is harnessing the incredible carbon capture potential of the ocean's natural cycles. Ori and his team saw a unique opportunity in parts of the seas that lacked phytoplankton, critical for the ocean's carbon cycle.

Their solution? They developed an ingenious particle that supercharges phytoplankton growth, boosting carbon capture to unprecedented levels! 

But here's the kicker – Gigablue is putting these particles to work through regular shipping routes and container ships, unleashing a massive transformation in the role of our oceans in the race against carbon emissions.

Don't miss this episode to learn how Gigablue is turning the tides in the fight against climate change.

Click the link in the comments to watch this and other episodes from #GreenUP - the GreentTech micro-podcast!

#CarbonCapture #Innovation #OceanTech #Sustainability #GreenTech

In this GreenUP episode, we had the privilege of sitting with Baruch Gueta, CEO and Co-founder of RoadSense.

RoadSense is on a mission to transform cities by aggregating public space data wirelessly, offering deep insights and real-time alerts to tackle countless urban challenges, all while fiercely guarding privacy.

But here's the twist: It's not about drowning in data – most cities grapple with that already. Baruch shares their refreshing approach: they start by defining the problems cities face, then roll up their sleeves to analyze the data, extracting the insights needed for informed decision-making.

RoadSense's PaaS (Platform as a Service) monitors public spaces in real-time, preserving privacy, and digitizing crucial information. With added layers of AI sophistication, it's a solution that can address an array of urban challenges, from safety and security to equality, well-being, reduced energy consumption and carbon emissions.

Join us for this enlightening episode and discover how RoadSense is propelling cities toward Net-Zero targets while making our urban environments safer and more efficient.

#SmartCities #IoT #Sustainability #Innovation #UrbanTech

In this episode of GreenUp, Marat Maayan, the visionary founder and CEO of Airovation, joins host Peter Gorne to delve deep into the world of carbon capture and the groundbreaking technologies that are tackling the Holy Grail of carbon mitigation.

In this episode, we had the pleasure of chatting with Matias Sigal, CEO and Co-founder of REplace. REplace is on a mission to change the game by instantly identifying the perfect spots for renewable energy projects, driven by ROI and development risk.

Their cutting-edge algorithm pinpoints locations with the highest revenue potential while simultaneously slashing costs.

Did you know that a staggering 80% of renewable energy projects face failure due to manual site selection? This archaic approach costs us billions annually and slows down the crucial energy transition. 

Solar project developers, in particular, grapple with the dilemma of choosing between optimal resources and potential hurdles like transmission barriers or distant substations. REplace eliminates this guesswork by leveraging risk assessment to minimize the chances of failure. 

Don’t miss this episode to discover how REplace is driving renewable energy innovation, propelling us closer to a sustainable future while maximizing project success!

Your host, Peter Gorne.

In this episode, we sat down with the visionary Alon Karpol, CEO of Better Pulse, a company embarking on an inspiring journey to redefine our approach to plant proteins!

The challenge was clear: Alon and his team set out to discover a plant protein that’s not only highly nutritious but also resilient in warmer climates and effortlessly harvestable and processable.

Their quest led them to an unexpected hero – black-eyed peas! These versatile legumes ticked all the boxes: abundant nutritious protein, adaptability to varying climates, and a rich history of safe human consumption spanning centuries. Plus, they’re not among the notorious “Big 8” allergens.

But what makes Alon’s journey truly unique is that his company isn’t just creating a new plant protein source – they’re revolutionizing the entire agricultural process. Using cutting-edge biotech,

Join us for this episode to learn how Alon and his team are pioneering the future of sustainable nutrition. It’s a fascinating journey you won’t want to miss!

In this episode, we embark on an eye-opening journey with the remarkable Jasmin Ravid, – CEO and Co-Founder at Kinoko – where she uncovers the incredible potential of fermentation technologies to transform our food system.

The global food system is at a crossroads. Half of the world is plagued by food scarcity, while the other half grapples with an overabundance of unhealthy choices.

Jasmin and her team have taken up the mantle to transform this landscape. She tells us how using plant-based ingredients like legumes and grains, they’ve harnessed the power of fungi to mimic an astonishing range of foods. Think meat-like textures, high-density protein, and the rich umami flavors of soy or miso sauce, all while enhancing nutritional value.

This revolutionary approach is set to change the way we produce food, offering scalability advantages over alternatives like cultivated meat.

Join us for this fascinating episode and witness the future of food unfold before your mouth!

For more information and episodes, visit www.naturally.marketing/greenup/

Your host, Peter Gorne

In this GreenUP episode, we engage in a captivating conversation with Ophira Melamed, the visionary CEO and Co-Founder of NitroFix.

Ammonia is a chemical that plays a pivotal role in our world. From fertilizers to polymers, refrigerants to explosives, it’s everywhere. But here’s the twist: Ammonia production has remained virtually unchanged for over a century, with a significant downside – massive CO2 emissions.

But hold onto your hats because Ophira’s team is on a mission to rewrite this narrative! They’ve pioneered a CO2-less method, giving birth to green ammonia. And the best part? It can be produced in small, versatile facilities powered by renewable energy sources, anywhere in the world!

Don’t miss this episode if you want to learn how NitroFix is rewriting the playbook and the future of ammonia production.