President of Buzzfeed and Adjunct Professor Greg Coleman tells us about the journey that led him to Buzzfeed and gives us his prediction of what media will look like in the years to come. In a story about the continuous evolution of an industry, Coleman implores us to find out what makes us tick and follow our instincts in order to achieve greatness.

Produced: Yen Chaing, Rachel Gordon & Naisham Jamshidi

Directed: Rachel Gordon & Derek Fein

Technical: Bob Kerr & Daniel Thoennesson

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