Welcome to the very first episode of 'Adventures in Local Marketing'

In our debut episode, we sat down with local SEO expert, Greg Gifford, to chat about, well... everything. 

Listen along to learn:

• What local SEO was like when he first started out and how it’s changed over time
• How he became one of the most popular speakers in digital marketing
• How to further your career over the next 1-2 years
• His advice to anyone just starting out in local marketing

About Greg Gifford

Greg Gifford is the Vice President of Search Marketing at SearchLab, a boutique marketing agency specializing in Local SEO and PPC. He’s one of the most in-demand speakers at digital marketing and automotive conferences all over the world, with dynamic movie-themed presentations packed full of actionable tactics and information. He's got over 17 years of online marketing and web design experience, and his expertise in Local SEO has helped hundreds of businesses gain more visibility in local searches.

Greg graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

Follow Greg Gifford on Twitter

Here are the resources Greg recommended in today's episode:

• 17 Local SEO Experts You Need to Follow on Twitter
• Traction: How Any Startup Can Achieve Explosive Customer Growth
• Local Search Forum
• Local U
• Pubcon