In this episode of the Tercept Podcast, our CEO Gourav Chindlur sits down with Greg MacDonald, Founder & CEO of Chelsea Strategies, to explore the evolving landscape of AdTech from both buy-side and sell-side perspectives.

Greg shares insights from his journey—starting at Yahoo and now helping SSPs and commerce media platforms build stronger demand-side partnerships. The conversation dives deep into:

🔹 How programmatic has evolved
🔹 Why transparency and data are now the real currency
🔹 The importance of publisher-level insights
🔹 Common pitfalls supply platforms should avoid
🔹 The power of unified reporting in winning deals
🔹 Where smaller SSPs can shine

If you're in AdTech, media, or digital publishing—this one's packed with actionable takeaways!

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📌 Learn more about Tercept: https://www.tercept.com

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