In this episode of the Tercept Podcast, Gourav sits down with Gibson, Head of Digital Advertising at Carousell Group, to dive deep into the evolving world of retail media, ad monetization, and the future of programmatic advertising.

💡 Key highlights from this conversation:

How Carousell balances user experience vs. ad monetization

Building the “Holy Grail Dashboard” for real-time ad performance tracking

The role of Tercept in streamlining reporting & optimization

Insights on retail media growth across Southeast Asia & Hong Kong

Adoption of alternative identifiers and preparing for a cookieless future

Fun rapid-fire on books, AI, creativity, and sustainability

🚀 Whether you’re in ad-tech, media, or digital strategy, this episode is packed with practical insights on growing revenue while keeping user trust at the center.

🔗 Learn more about Tercept: https://www.tercept.com

#RetailMedia #AdTech #Carousell #TerceptPodcast #DigitalAdvertising #Programmatic

In this episode of the Tercept Podcast, our CEO Gourav Chindlur sits down with Greg MacDonald, Founder & CEO of Chelsea Strategies, to explore the evolving landscape of AdTech from both buy-side and sell-side perspectives.

Greg shares insights from his journey—starting at Yahoo and now helping SSPs and commerce media platforms build stronger demand-side partnerships. The conversation dives deep into:

🔹 How programmatic has evolved
🔹 Why transparency and data are now the real currency
🔹 The importance of publisher-level insights
🔹 Common pitfalls supply platforms should avoid
🔹 The power of unified reporting in winning deals
🔹 Where smaller SSPs can shine

If you're in AdTech, media, or digital publishing—this one's packed with actionable takeaways!

🔔 Don’t forget to subscribe for more conversations with industry leaders.
📌 Learn more about Tercept: https://www.tercept.com

#AdTech #Programmatic #DigitalAdvertising #TerceptPodcast #DataDrivenMarketing #CTV #SSP #GregMacDonald #GouravChindlur

Hank Patton, CEO of Random Logic Games, reveals what it takes to build, monetize, and scale hit mobile games in today’s crowded market. From early prototypes to tracking ROAS and stacking cohorts — this episode is a playbook for anyone in mobile apps, ad monetization, or gaming strategy.

Topics we cover:

Game ideation & prototyping frameworks

Retention-first design thinking

Why ad monetization wins over IAP

Tercept dashboards for cohort analysis & revenue insights

Lessons from running 15+ mobile games

🔔 Don’t forget to subscribe for more conversations with industry leaders.
📌 Learn more about Tercept: https://www.tercept.com

In this episode, Srikanth Subramaniam shares how 1Weather became one of the most downloaded weather apps on Android—through sharp data practices, publisher empathy, and a relentless focus on user value.

We talk:
Structuring data for product & marketing
Marrying weather data with ad affinity & movement
Real-time insights for real-world decisions
Subscription models vs ad monetization
Lessons from scaling a product internationally

A must-listen for data leaders, growth strategists, and founders.

🔔 Don’t forget to subscribe for more conversations with industry leaders.
📌 Learn more about Tercept: https://www.tercept.com

Gourav and Ari Paparo disscussion on how to set up robust & scalable data infrastructure for media & ad-tech, ingesting log file for powerful visualization, integrating 3rd party data for enhanced insights.