Greg Woodman's entrepreneurial spirit goes back to college when he recognized the depth of Penn State fandom and created products for those who bled blue & white. He'd go on to sell cardboard cut-outs of legendary coach Joe Paterno, start publications that endure to this day and head up marketing efforts for action sports brand Airwalk. He's currently the CEO of marketing firm Affinity Connection, and publishes the Happy Valley Industry email newsletter. Hear how you can generate ideas, learn from your customers and build excitement around a brand.

This episode's "Hear My Hustle" is from Rachel Braun of the "Braun & Brains" podcast.

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Tailgater Taters
Blue & white potato chips that will be the hit of any tailgate, alumni gathering or wedding.