After four years, host Bill Zimmerman is calling it quits on "Happy Valley Hustle." He reflects on telling stories of entrepreneurship and innovation in Central PA, and the factors that influenced his decision to stop. Bill also breaks down advice from "The Dip" by Seth Godin on how to quit strategically in order to spark new opportunities.

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They say competitive eating is the battleground upon which God and Lucifer wage war for men's souls ... and George Shea is on the front lines. George is the boater hat-wearing hype man behind events like the Nathan's Famous Hotdog Eating Contest every July 4. He's also a founder of Major League Eating and runs his own PR firm, Shea Communications in New York. Hear him discuss entrepreneurship, publicity and the greatness that fuels hotdog eating legend Joey Chestnut. 

*George can hype you up with a Cameo video, click for more info.


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• LinkedIn: https://www.linkedin.com/in/billfzimmerman/ 

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Nick Gilson's eponymous company is a testament to persistently adapting and tirelessly committing to a vision. Gilson Snow Inc. makes products from locally sourced wood and does it in the U S of A. Hear him discuss the importance of learning from failure, contributing to your community and building a team of people who are smarter and cooler than you.

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• Facebook: https://www.facebook.com/HappyValleyHustle/ 
• Twitter: https://twitter.com/billzhustle 
• Instagram: https://www.instagram.com/billzhustle/ 
• LinkedIn: https://www.linkedin.com/in/billfzimmerman/ 

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Presented by the Penn State Small Business Development Center, host Bill Zimmerman explains the various ways that podcasts can help businesses share messages to key audiences. Hear a discussion on brand storytelling, media outreach and the nuts-and-bolts of publishing a podcast. The talk is moderated by SBDC business consultant Elizabeth Hay. 

A video of the presentation is available here.

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• Twitter: https://twitter.com/billzhustle 
• Instagram: https://www.instagram.com/billzhustle/ 
• LinkedIn: https://www.linkedin.com/in/billfzimmerman/ 

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For 20 years, Cindy Kolarik has led a nonprofit that brightens the day for young hospital patients. Inspired by the selflessness of one child cancer patient, The Jared Box Project has distributed more than 900K care packages nationwide. Cindy discusses the inspiring story of the organization's namesake, the skills needed to run a nonprofit and the kindness all around that keeps her going. 


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• LinkedIn: https://www.linkedin.com/in/billfzimmerman/ 

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Communications professor Anne Hoag is driving an initiative to connect community and community news called Centre News Digest. She discusses the challenges facing local media, the need for reliable community coverage and the entrepreneurial thinking that may bring solutions.  Connect with Centre News Digest on Twitter and Instagram, and sign up for the newsletter here. 

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• LinkedIn: https://www.linkedin.com/in/billfzimmerman/ 

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Chris Creamer launched his online museum of logos (Sportslogos.net) as a teenager -- now it's a full-time job that often puts him at the center of conversations around design in sports. His recent book, written with designer Todd Radom, "Fabric of the Game: The Stories Behind the NHL's Names, Logos, and Uniforms" reflects the deep love and historical knowledge he brings to his work. Hear him discuss the origins of his site, notable logo redesigns and his advice on finding the best logo for your business.

For further listening on sports logo design and entrepreneurship, listen to the March 2020 episode with Todd Radom "Insights From A Big League Designer & Thriving As A Freelancer."

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News coverage raises awareness and builds credibility for your business, however some ignore these golden opportunities. In this solocast, Bill discusses how news can travel in unexpected ways, including how coverage in a small publication can attract the eyes of big decision makers. You may be surprised the impact that can be made when someone shares a link or a clipping with a friend of loved one. READ the blog post that inspired this solocast: "Why your business should embrace coverage from small, local media."

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Zack Rackovan eye for design and love of the outdoors inspired Ardor & Forge, his micro-brand watch company that's gearing up for the sale of its first line. With resolve as tough as his watches, Zack breaks down how passion and hard work fueled his idea. This episode first published in November 2019. Zack has since pivoted in the space of everyday carry (EDC) goods with his new Hevel Supply Co. and the Arche multitool. 

Make sure you always Hear The Hustle: 

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Fresh off her first victory in professional mixed martial arts, Elise Pone displayed her grit to a national television audience. She's new to the all-female Invicta Fighting Championship league, but she's not a rookie when it comes to fighting or entrepreneurship. As co-owner of the Central PA MMA, she built her business on excelling in both the physical and the mental aspects of owning a gym. Hear her discuss the discipline needed for success in the cage and in business.

See Elise's win at the May 21 Invicta Fighting Championship event.

This episode's "Hear My Hustle" is from SLCKR. Check them out here.

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