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Recorded during a presentation and workshop with businesses supported by venture fund 1855 Capital, host Bill advocates for a mix of strategy and experimentation when it comes to social media. He also advises on why businesses should look for communication alternatives to social media and maintain more control over the way they share content.
Two founders in 1855's portfolio have been past guests on the podcast. Listen here:
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Alex Nepa is the owner of Mint DJ Events, offering a "boutique approach to event design, lighting and modern DJ talent, without the cheese." As a DJ, he's cultivated a strong personal brand that shows his talent along with the human side of the DJ/entrepreneur lifestyle. He also excels at generating social media content with a heavy dose of humanity as well as presenting and organizing professional development for DJs. In 2021, Alex launched "Sips & Ish," "the podcast where cocktails meet real talk." Hear host Bill Zimmerman on Episode 3. This episode was originally released in March 2018.
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Luke Cimbala created The Band Junkies to build up a thriving music scene in State College, Pa. He's helping local musicians land gigs and promote themselves all while using those same skills to boost his day job in sales. Hear Luke's insights on building a brand, producing video and adapting to change.
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Matt Maris is a history teacher with a side hustle celebrating local history. As co-founder of Local Historia, he's giving tours, organizing immersive experiences and consulting with businesses on the attention-grabbing power of history. Maris shares curious facts about the region, talks about boosting his brand on YouTube and discusses how he's grown by having a side hustle.
More information on the Beer Cave Experience event set for June 20, 2021.
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Nick Bayer is the founder and CEO of Saxbys, the coffee chain with a mission to "Make Life Better." The Philadelphia-based business boasts 30 locations and 500+ team of employees, including college students running cafes on campuses such as Penn State, Georgetown and Penn. Nick discusses unifying employees on a shared mission, branding and getting excited every day to tackle work and life. This episode was originally released in February 2020.
FOR more information on B Corp Certification.
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Maddy Pryor is immersed in social media, at work and in various side projects. Being ambitious and digitally plugged means having lots of avenues to explore -- but assessing all those ideas takes a lot of energy. In this episode, Bill and Maddy share business ideas and seek clarity when it comes to reigning in your curiosity. As social media specialist at Princeton University, Maddy also shares insights on social media that can be applied in the Ivy League as well as on Main Street.
Check out Maddy's two podcasts:
The ideas-based approach to this episode was inspired by the "My First Million" podcast. Check it out here.
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Cookie bakers and eaters are sweet on Anne Yorks' business, The Flour Box. She took a knack for baking and stirred up a Facebook following that's 1.5 million followers strong. Hear her story of turning passion into profit, tapping into vibrant online communities, and pivoting from baking to suppling materials and knowledge. Anne is also set to publish "The Crafted Cookie," a book featuring step-by-step guides for 50 creative cookie designs.
To close the episode, Neal Goulet shares an update on his business, Stay Apparel Co.
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Scott Walker and Joe Putnam wear a lot of hats -- or ball caps -- in their roles with the State College Spikes minor league baseball team. That’s especially true now that the respective general manager and director of communications are fighting to keep their team alive. With one of 42 teams in danger of losing major league affiliation, they’re in the midst of a campaign to save the ball club as their 15th season in town nears. Hear about the plan to Save Our Spikes, take a glimpse behind the scenes of minor league sports and learn strategies that keep fans engaged. This episode was originally released April 2020 -- AND the Spikes have since been saved!
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The rise of electronic sports leagues and gaming content creators, has created opportunities for enterprising gamers as well as investors. Seth Mason, founder and chief marketing officer of The Esport Company, and John Comonitski, creator “JohnyJ25” on YouTube, share their experiences of turning a passion into profit in this emerging industry. This event was recorded in March as part of Startup Week.
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Guest No. 1, Matt Swayne, returns for the 100th episode of "Happy Valley Hustle"! Matt Swayne's day job is science writer but following his curiosity has lead to some exciting side projects. He's published several books on the paranormal, and is currently a writer for The Quantum Daily, diving deep into the emerging field of quantum computing. Matt discusses how quantum computing could change lives, his own approach to future thinking and how a thirst for knowledge has benefited his life.
ENTER to win a Swag Pack full of goodies from some of Happy Valley's coolest businesses.
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