Gregory Elfrink's job is to kill entrepreneurs. Well, not actually. More accurately it's to help prep them to sell their businesses. Or buy another one! The company he works at is Empire Flippers, and on today's episode we talk about the importance of content marketing, how it's meant to work all through the funnel, and some slight tweaks to your process can reap enormous benefits. Find out what Gregory's killer tip is in this episode--it's one that I've stolen for myself too. Let's jump into the conversation now.