Finding the right balance for our content.

Google and youtube give us incredible insight into what topics will be popular, generate views, responses and revenue.

But is serving the algorithm the best content strategy for your community?

Tru.earth sells a unique eco-friendly product, a laundry strip that reduces plastic waste going into landfills by 100%.

A little over a year ago Ryan McKenzie and his team took a bit of a flyer on selling the strips.

The result has been a fascinating masterclass in online marketing as Ryan has shepherded the product through online sales, traditional distribution and Amazon sales. 

It is not often that we get this kind of an inside look at how a modern company rapidly adapts and evolves with a product.

Tru.Earth Laundry Strips

I create a lot of content, and I do mean a lot.

Each week we strive to deliver:

• 2 YouTube Videos

Plus our community content, such as zoom meetings and coaching sessions for our members.

Each and every one of these content pieces need supporting graphics, promo material, social posts etc.

Like I said, a lot of content, and we do it with a team of 3.

These are my top 5 content Creation Tools I use. 

5- BitMoji - https://youtu.be/OEi01uA9JAI

4- Evernote

3- Invideo 

https://invideo.io?ref=stevedotto3

2- Canva 

https://canva.7eqqol.net/zoDW6

1- Screenflow 

https://telestream.pxf.io/B9dYy

Our Video Production Process - https://dottotech.com/make-youtube-video-tutorials/

They Ask, You Answer

Marcus Sheridan faced a challenge in 2008 as the recession hit his company hard. His response has become the blueprint for thousands of online marketers.

They Ask You Answer, the simple mantra to serve your community, provide value, which generates trust. 

Trust has become the most valuable currency online. 

Links from this episode:

They Ask You Answer, by Marcus Sheridan

Strength Finder Personality Test

The single most important key to success in content marketing?

The answer is clear, it is consistency.

Consistency, especially in publishing frequency.

It amazes me how often the same narrative takes place.

The creators who stay the course find success. The creators who establish frequency and publish relevant content on time grow their community, and build their authority, it never fails. 

But consistency is a difficult thing to master. When we start any venture we have a honeymoon period where we are motivated, but eventually, constantly creating content becomes a chore. 

How do we overcome the fate of most of our colleagues, who’s commitment falters?

That is the topic this week on GreayMatters. 

I chose a long time ago to work from home, and have, over the years, developed a system that works for me.

For so many of you, the need to work from home is not a choice but an edict.

As we practice social distancing, we also need to practice new work habits to maintain our sanity, productivity and even our relationships while we work from home,

Here are some of my best tips, take them with the spirit intended, to help us all get through a difficult time.

As confusion and fear sweep the world, we are struggling to come to terms with change and uncertainty.

Mark Schaeffer got me thinking about my own personal response to the COVID-19 shutdown, with a brilliantly timed blog post 

The Corona Virus, A Love Letter

That post inspired this Podcast, as Mark shares his thoughts on how we can deal with the very real grief and sense of loss we are all experiencing as we cope with Corona.

Links from this Podcast

• Mark’s Blog Post