Grey Matters, with Steve Dotto

1. The manufacturer, retailer, the person who is selling the product or service

The one thing I struggle with to this day in the online marketing world is the sales process. The techniques which we can and do use to sell our products or services. 

So much research has gone into "crafting the perfect offer". In some cases, online marketers spend more time on the sales pitch that they do on the product they are selling, and that offends me. 

I have thin skin when it comes to online ethics.

This week I break down our current project as wee are preparing to take the sales offer to the public. I look behind the scenes at a product launch and the decision-making process we are going through to best strike a balance between effective and manipulative sales.

Facebook, for all its flaws, has become an almost universal meeting place. For online businesses, there is no better place to try and create awareness, conversations, build relationships and form communities.

I just wish Facebook was a better partner! 

Bella Vasta knows how to build effective communities in Facebook, uses communities to grow her own community and teacher others (like us) to do as well.

Check out Bella at

https://jumpconsulting.net/

The Talk - Grey Matters 46

I did not really want to record this episode, and to be perfectly honest, I have reservations about posting it. 

But all of us must take time to search inward if we are ever going to be a part of the change we desire for our world.

Online marketing is constantly shifting, best practices form yesterday are replaced today with newer more innovative strategies, and we constantly walk a tightrope between what we can do and what we should do.

Bosco Anthony is one of the most creative marketers I know. He has spearheaded some of the more memorable social campaigns I have been privy to.

This week on Grey Matters, Bosco shared his insights on what is the current state of the nation in online marketing.

Follow Bosco

http://boscoanthony.com/

In part 2 of my interview with Scott, we dive into how speakers are preventing themselves, the challenges with Zoom, discuss teachers and top things of sharing our most epic speaking fails.

Scott Stratten has been a top-flight keynote speaker for well over a decade, as well as the best selling author, of UnMarketing.

In part one of our two-part interview, we talk about how Scott has adjusted to his business being turned upside down.

This interview was recorded on Grey Matters Unscripted, our weekly Livestream where you get the opportunity to ask questions and interact with our guests.

Join us Fridays 10am Pacific at 

The Grey Zone on Facebook

or 

YouTube

As the reality of the COVID-19 pandemic sunk in so many industries experienced massive change. 

Close to the top of the list of those most severely impacted was the conference industry in general, and the rather small cohort of professional and full-time speakers. 

Scott Stratten has been a top-flight keynote speaker for well over a decade, as well as the best selling author, of UnMarketing.

In part one of our two-part interview, we talk about how Scott has adjusted to his business being turned upside down.

This interview was recorded on Grey Matters Unscripted, our weekly Livestream where you get the opportunity to ask questions and interact with out guests.

Join us Fridays 10 A Pacific at 

The Grey Zone on Facebook

or 

YouTube

 Finding the right balance for our content.

Google and youtube give us incredible insight into what topics will be popular, generate views, responses and revenue.

But is serving the algorithm the best content strategy for your community?