In "How Will Home Sellers & Buyers Know What Makes You Different?", we discuss the importance of differentiation in a crowded real estate market. To stand out, you must offer something unique and empowering for both sellers and buyers. It's important to understand the context of your ideal client to ensure your offer resonates with them. Giving away valuable information for free is a great way to build trust and establish your expertise. By focusing on differentiation and value, you can set yourself apart and attract the right clients.

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Many real estate agents and trainers like to quip that, "buyer are liars," and that thought is a terrible way to begin your approach to help a home buyer. The simple truth is that buyers start their search at the outer ring of the bullseye not sure of what they really want to buy. It's best to recognize that as well as the fact that they migh be stressed about making a large emotional and financial decision.

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Many home sellers overthink reconditioning their property before selling. While upgrading major items over the lifetime of owning a home is never a bad idea, the most important first step is to spend time having the property professionally cleaned outside and inside. This action step has an enormous positive change when it comes to not only the physical experience when a buyer visits but also showing the buyer that you have cared for the property. If you don't present it cleanly, they will assume you didn't care for it in general, and will devalue it versus the competition.

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Most agents do not have a formal education in marketing and are therefore unaware of the term avatar, which refers to the profile of the perfect customer. In real estate it's easy to choose an avatar by geography and price range, however, it's even more critical to understand the psychographics of "why" the avatar is taking action and "how motivated" they are to take action. Yet the most important factor in determining avatar, is to truly pursue the ideal customer from the beginning of your career and never be satisfied with a plan B avatar.

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Many cash buyers assume that a cash offer is the most important factor in their offer. However, that's not always the case depending on the particular seller's needs. In all cases it's best to remember that you likely will be asked to show proof of funds and should not be offended, rather simply prepared with a letter from your financial institution validating your liquidity and ability to close quickly. That's the most effective way to leverage a cash offer.

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In conclusion, pricing out major deferred upgrades is a crucial step in ensuring a successful home sale negotiation. By having professional estimates and/or completing renovations in a simple, appealing style, you can increase the overall value of your home and avoid any unnecessary challenges during negotiation.

Learn more: https://thegriffin.co/how-to-avoid-negotiation-surprises-ask-a-griffin/

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Too many real estate agents think that marketing starts with internet lead generation software or advice to target a certain type of lead when a most important first step is to stay focused on choosing the geographic area within which you want to do business. This is easily determined by looking in the Multiple Listing Service to a reasonable area with plus or minus 500 sales in the last year.

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You'll often hear real estate agents ask if the buyer has been pre-approved. We should clarify that pre-approval is at the beginning of a full process of underwriting not only the buyer's capability to borrow money and pay it back over time, but also a question of whether or not the property itself has enough appraised value to merit the loan. Never assume anything until underwriting gives a "clear-to-close."

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Many people spend years living in a property and give little consideration to selling someday. As a result, they tend to neglect maintenance projects that protect the market value. Therefore, if you're thinking about selling you must realize that buyers will perceive your property to be worth less if they have to assume responsibility for upgrading your home. It's best to start with the lowest cost projects that give the home a more solid feeling.

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Many real estate agents assume they the know enough people who will refer them so that they will actually be able to build a business. However, that assumption is usually never true except in rare occasions where the referral business is set up in a professional and systematic way. Therefore, is critical the you learn how to leverage marketing to introduce yourself and your services to people that you don't know so that you can build a sustainable business.

Learn more: https://thegriffin.co/does-marketing-help-you-find-business-the-griffin-realty-group-ask-a-griffin/

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