If you have been on social media lately, you might have seen people raving about McDonald's new Grimace birthday shake. Who is Grimace?? First introduced in 1971 as "Evil Grimace," a purple-shaped character used in McDonald's marketing. McDonald's is now bringing this character back with a birthday-themed shake. Grimace is not the only character making a comeback - the new Barbie movie is set to release this July. This video discusses the latest trend of making old things new and why these nostalgic marketing tactics are so successful. If you haven't already, be prepared to see big brands like Forever 21, Barefoot Dreams, and ALDO dropping their Barbie-themed products.

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