MarketingBox Podcast

Hi everyone! This week we are spotlighting an impressive entrepreneur, Stacey Paretti Rase. Stacey's career is filled with multiple successful ventures, but her most recent one is in the short-term rental business. Stacey owns and operates five listings. Two of her properties are right down the road from us in Downtown Covington. She is a Louisiana native who adores her community and guiding others. A coach at heart, Stacey spends time bettering her business and helping others begin their hosting journey. She co-authored the books "Reputation Driven" and "Hospitable Hosts." We are honored to help share Stacey's inspiring story with the world. We hope you enjoy this episode!

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www.lacroixcovington.com
https://sleepylagoonla.com/
rarefindrentals

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From being a blogger, entrepreneur, business owner, mom, and creator, Tiffany King has had quite the experiences! In this week's entrepreneurial spotlight, we feature Tiffany King, founder of the We Five Kings blog and The Organized Social. This episode breaks down what it means to be an influencer, social media and marketing trends (old and new), and tips for growing an audience. Tiffany gives excellent advice for business owners on building a community online and overcoming fears. Her mantra is living a stylish life boldly. This episode was so much fun, and we hope you leave with a better understanding of navigating today's social media world.

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Happy Prime Day shopping! In honor of Amazon's annual Prime Day sales event, we wanted to discuss some of the structures that allow Amazon to be one of the most successful businesses in the world. Amazon's business model and marketing enable them to have an event that is so popular it's like Black Friday. This episode discusses Prime Day Sales, Amazon's Flywheel Effect, and how a frictionless process and focus on customer experience can help your business grow. 

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If you have been on social media lately, you might have seen people raving about McDonald's new Grimace birthday shake. Who is Grimace?? First introduced in 1971 as "Evil Grimace," a purple-shaped character used in McDonald's marketing. McDonald's is now bringing this character back with a birthday-themed shake. Grimace is not the only character making a comeback - the new Barbie movie is set to release this July. This video discusses the latest trend of making old things new and why these nostalgic marketing tactics are so successful. If you haven't already, be prepared to see big brands like Forever 21, Barefoot Dreams, and ALDO dropping their Barbie-themed products.

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This episode we cover some tips and word tracks to help you create more opportunities and close more deals.

First, it's important to avoid using phrases like "sorry to bother you" or "I know you're busy." These phrases make you seem weak and unsure of yourself, which can damage your credibility. Instead, be confident and assertive in your communication.

Second, it's important to get to the point quickly and clearly. Don't waste time with small talk or fluff. State your purpose for contacting the person and what you hope to achieve.

Third, it's important to focus on the benefits of your product or service. What problems will it solve for the person? How will it make their life easier or better?

Fourth, it's important to be prepared to answer any questions the person may have. Do your research and know your product inside and out.

Finally, it's important to not be afraid to ask for the sale. If you've done your job well, the person will be more likely to say yes.

Of course, no sales conversation is perfect. But by following these tips, you can improve your chances of closing more deals.

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As an entrepreneur, you've likely encountered your fair share of naysayers who seem to shoot down or hesitate toward your dreams and ideas. Many business owners find that the people closest to them always give the most pushback to their ideas. This video discusses facing skepticism and perspectives for navigating these challenges on your entrepreneurial journey. We understand that, in most cases, intentions are rooted in a desire to protect you from potential failure or disappointment. Remember, the path of entrepreneurship is not always smooth, but with the right mindset and support, you can turn doubt into determination and setbacks into opportunities for growth. Embrace the journey, learn from the naysayers, and let their skepticism fuel your motivation!

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In the journey of running a business, encountering difficult customers is inevitable. Join us in this episode as we discuss customer feedback and explore how learning from your worst customers can shape you into a better business owner. Each experience, no matter how challenging, holds a hidden opportunity for growth and improvement. By embracing these encounters, you equip yourself with the knowledge and skills to excel in the long run.

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If you're new to marketing your business or running a business period - you came to the right place! Can you recall when you first got your driver's license? Feeling free but also scared at the same time? Marketing your business is kind of like driving a car. This video explains the analogy of being a new driver to navigating the business world. Every new driver needs a teacher, just like every new entrepreneur needs a mentor. Watch this video for a simple, easy-to-follow example; hopefully, by the end of this episode, you will feel a lot more confident to conquer the day!

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Our CEO and founder, Shawn Burst, takes us through a little bit of his journey, including the biggest turning point of his life - when he surrendered to Christ. In this episode, we sit down with Shawn and ask him how his journey impacts his business and what advice has for other business owners.

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In marketing and advertising, protecting businesses and consumers from scammers is important. LegitScript is an online certification program that holds businesses to the highest commercial integrity. It’s recognized by Google, Microsoft, Facebook, and other merchants and providers in highly regulated healthcare markets. LegitScript is the only certification program recognized by those platforms for the addiction treatment market. In this episode, we explain why a certification like this is essential for businesses in the healthcare industry and individuals in need of those services. Remember always to do your research and not believe everything you read or hear at first glance!

Subscribe to our channel and for more information about LegitScript check the links below:
https://nationalpositions.com/legitsc...
https://www.newportacademy.com/about/...
https://www.legitscript.com/certifica...

Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn