“Should competitors be worried about us? Absolutely, They are manufacturing in commissaries and focusing on technology, mass and speed. We are baking bread from scratch the right way and offering a franchise opportunity for a significantly lower cost than the big-box guys. We can outperform them with our product and out-cover them with our new model. I’ve heard people say we have for long been the best-kept secret in the industry. Well, now the secret’s out.” - Eric Keshin, President & Chief Marketing Officer, Great Harvest Bread Company

This week on Franchise Today, co-hosts Stan Friedman and Paul Segreto welcome to the show, Eric Keshin, President & Chief Marketing Officer of Great Harvest Bread Company, a 40-year old bakery brand that makes bread "the way it was made in the Bible." Keshin will share what fanatic customers have been saying about the brand, calling it "bread heaven" due to its five hour process that starts with whole grains milled right on the premise.

Franchise Today airs LIVE Wednesdays at 11AM CT / 12PM ET with on-demand access on iTunes, and is sponsored by FRM Solutions and Franchise Foundry.