“The farmer is struggling because they’re really dying the death of a thousand apps.”  On this episode of The High Ground powered by Premier Companies, Tracey Wiedmeyer joins hosts Jeff Jarrett and Sal Sama in the podcast room!  He grew up on a farm, and now Tracey is the co-founder and CEO of Gripp Ag, a company that creates mobile software to help growers scale their agriculture operations because of their operational data tracking.

Tracey will share about his career path and how he ended up connecting with Purdue University and DIAL Ventures.  You’ll learn what the acronym stands for and how a traditional venture fund differs from a venture studio and what their relationship is to venture fellows.  He’ll share how Gripp offers the ability to track operations, how growers are able to create training videos for their farming operation, and how the app has even been used to track diseases on apple trees.