After a long hiatus, Gritpod prepares to return in 2025. It seemed pertinent to take a step back while the creative industries were going through some turbulent and seismic changes. In preparation for a new season, that will seek to look at these shifts, we did a deep dive AI analysis into the annual trend reports.

These reports explore evolving media and entertainment trends, focusing on the impact of artificial intelligence, shifting consumer behaviour, and the rise of creator-driven content. Key themes include the increasing importance of short-form video, the growth of niche communities and fandoms, and the need for brands to adapt to a more fragmented and AI-driven media landscape. They also examine the changing nature of storytelling, the rise of immersive experiences, and the evolving relationship between brands and creators. Finally, they offer insights and predictions for the future of media and entertainment, emphasizing the importance of authenticity, emotional connection, and agile strategies in the face of rapid technological advancement.

We will return to human powered and authentic conversations in 2025.

You can deep dive further into the analysis with AI in our Notebook LLM

Benjamin Southworth is a tech entrepreneur, speaker, writer and consultant with a background in startups, digital culture and innovation. In today's episode, we'll be discussing his insights on a wide range of topics including AI, startups, digital culture, and being off-grid.

This week we are trying a quite special experiment for Grit into a new frontier, we are talking or should I say chatting to the AI Large Language Model Application, Chat GPT.

In this episode we discuss what Chat GPT is, how it evolved, the challenges it faces and all the challenges/ opportunities this brings to the creative industries.

Dr Hayley Lewis is an award-winning psychologist specialising in leadership and management behaviour and how this affects the culture and performance of teams and organisations.

Hayley started her career at the BBC and then moved into local government where she held a variety of operational management and strategic leadership roles covering services such as organisational development, customer services, communications and digital services.

She consults across all sectors, coaching and advising managers and leaders up to and including board level on issues such as improving workplace culture and increasing resilience. As well as running her consultancy and coaching practice, Hayley is also the programme director for the MRes in Professional Practice in Occupational Psychology, at Birkbeck College.

She shares ideas and knowledge on LinkedIn and Twitter via her sketchnotes, which often go viral. In 2022, for the second year in a row, she was identified as one of the most influential thinkers in HR by HR Magazine.

In this episode we discuss the principles of leadership and management, psychological safety in the workplace and all the challenges/ opportunities this brings to the creative industries.

Dines is a celebrated Creative Director and international keynote speaker based in London UK. He's currently active as Founder & Creative Director of multi award-winning creative agency STUDIO BLUP® London.

Dines has had the pleasure of producing creative direction, brand consultancy and digital creations for a diverse array of companies and publications worldwide, and enjoys a collaborative relationship with many of the industry's top brands such as Universal Music, Nike, Adidas, Fifa, Levis, Hasbro, Sony Music and BBC.

In this episode we discuss starting your own business, creativity, school grades and how to tap into the zeitgeist. 

Live Dale Fasting is a recent graduate , and is now working as a Production Manager for 00Nation. Having grown up on the internet, she never decided if she wanted to do music, film, tv, gaming, streaming or Youtube. With the media-industry evolving, 00Nation emerged, bringing the best of all youth culture and merging it. Being new in the business, she shares her experiences working in an ambitious start-up with the internet at its core.

John Robertson is an award-winning editorial photographer working for national and international newspapers and magazines.

John is an Ambassador for Manfrotto, who he regularly writes articles and photographs for. He has worked with the photographic equipment firms Sigma and Interfit and continues to supply both video and photos for national charities, including Alzheimers Research and Cliksargent.

Alison Grade, spent 15 years working at senior level in many media companies — predominantly in international television and film production, rights management and strategy — but she also has formal academic training and is a Nesta-accredited Creative Enterprise Trainer.

Alison is also an entrepreneur who has established her own businesses and is in high demand by many creative businesses as a consultant and non-exec. She is also in demand teaching the next generation of entrepreneurs how to turn their creative passion into a career — hence the publication of her Penguin book The Freelance Bible in early 2020.

The book covers starting from day one as a freelance, helping you develop your personal brand, pick up the financial essentials, grow your client base, manage your work — life balance, negotiate deals and value your time as you become more established. The Freelance Bible is your complete guide to turning your talent into a fulfilling and sustainable career.

In this episode we discuss in detail insights, tactics and things to consider in being a successful freelancer. Alison brings important perspectives that can help new and established freelancers up their game in the competitive world of the creative industries.

FInd out more: alisongrade.com

An expert in 3D and XR technology, Taran has more than 15 years experience researching & developing cutting edge immersive applications for a range of sectors including heritage, arts and culture. He heads up an innovative, passionate team that collaborates with clients to bridge the digital divide, bringing their projects to life and improving audience engagement.

Digital creative storytelling is at the heart of Taran3D and they use their vast XR skills to tell stories, show projects or bring lost relics back to life. All digitally reimagined on any screen or in the palm of your hand.

Taran’s vision is to make immersive technology accessible for all and is committed to supporting individuals, businesses and industries explore the awe-inspiring world XR and understanding the benefits it can bring.

Taran has spearheaded projects bringing museum and gallery spaces to life digitally specifically, the Anglo Sikh Virtual Museum.

Matt Campion is the Founder & Creative Director of Spirit & #IAMWHOLE.

Spirit Studios is a purpose-driven content business on a mission to effect change through entertainment and storytelling. Creating and distributing ‘Content With Spirit’, their TV, digital, audio and branded output aims to positively impact people’s lives through entertainment.

Matt’s work at Spirit includesThe Stand Up Sketch Show for ITV, Comedy Against Living Miserably for Dave/UKTV, BAMOUS, SHAMED: You Are What You Tweet and Instagrammification for BBC, Trigger Happy, The Whole Truth and First Impressions for Channel4. Along with podcasts Private Parts with Jamie Laing & Francis Boulle; Teenage Mixtape with Joel Dommett & Steve Dunne; Homo Sapiens; Vicky Pattison’s The Secret To…, Russell Kane’s Man Baggage and ‘UOKM8’ with the LADbible Group.

In this episode we talk about how to develop format ideas, grow an audience and navigate the ever changing landscape of the content creation space.