Grok’s Holocaust denial fallout puts AI safety in the spotlight. This episode breaks down what builders, marketers, and media operators should actually do when a model crosses the line. Learn how to design real guardrails, write honest system cards, and run multilingual red‑team testing. Get practical checklists for product, safety, marketing, and engineering teams, from kill switches and brand‑safe tiers to refusal analytics and crisis comms. Plus a quick news sweep on GPT‑5.1, Gemini 3, SAM 3, Anthropic’s audits, and why model routers, shadow mode, and AI FinOps are now table stakes for any serious automation workflow.