Wharton Marketing Matters

Groov Founder Dan Cataldi on Reinventing Custom Orthotics


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Dan Cataldi, Founder of Groov, joins Barbara and Americus to explain how the company uses iPhone-based 3D scanning to create custom inserts, why proprietary data and speed matter for defensibility, and how brand identity and packaging help build long-term advantage.

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Wharton Marketing MattersBy The Wharton School

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