Ground Signals

A discussion of Ground Signals, a podcast and newsletter focused on identifying early indicators of significant change in various fields like business, technology, science, and culture, before they become widely known. Hosted by veteran digital web strategist Martin Jones, the content is designed to help develop an early-warning system to navigate disruption, act proactively, and maintain a competitive edge. The material emphasises that these "ground signals" are often subtle, overlooked shifts that offer an opportunity window for those who can spot them amidst the noise of rapidly changing landscapes, including the transformative impact of AI. Ultimately, Ground Signals aims to empower individuals to thrive through change by fostering a proactive mindset and providing actionable insights. RRWRnX64VWhCQvPofokX

In this kickoff episode, we sit down to introduce Ground Signals — a podcast dedicated to uncovering the early signs of change shaping marketing, technology, and leadership.

We’ll unpack where the idea came from, why now is the right moment for this conversation, and what listeners can expect from upcoming episodes. Along the way, we’ll discuss the kinds of “ground signals” we’re tracking, why they matter, and how they can help leaders and marketers stay ahead of disruption instead of getting blindsided by it.

If you’re curious about the forces reshaping your world — and you want a front-row seat to the conversation — this is where it all begins.

Subscribe and join us for a journey into the signals that matter most.