GROW by Design
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GROW by Design episodes

  • Episode 179: Creating Systems That Scale Your Landscape Business with Caleb Auman
    In this episode of Grow by Design, we sit down with landscape industry veteran Caleb Almond, founder of Almond Landscape and Hardscape Academy. Caleb shares how he's scaling to $2.2 million in 2025 by investing in key hires and creating boutique client experiences. From selling high-end landscape design services to managing work-life balance, Caleb offers honest insights about his journey from "kid contractor" to established business owner. Learn practical strategies for creating systems that scale, how to transition from selling projects to selling experiences, and why solving client problems is more valuable than competing on price. Whether you're a solo operator or managing multiple crews, this conversation delivers actionable advice for growing your service business while maintaining what matters most. Don't miss Caleb's candid revelations about marriage in business and the personal development journey that transformed his company.
    1 hr
  • Episode 178: The ONE Number That Will Make or Break Your Business in 2025.
    The single most critical metric that could make or break your service business in 2025 is Labor to Revenue ratio. This crucial number directly impacts your profitability, and even small improvements can double your net profit. Learn exactly how to track, measure, and fix labor efficiency issues before they become major problems. Understand how to calculate and monitor your labor revenue properly, identify early warning signs, and make data-driven decisions about pricing and staffing. Whether you're struggling with profitability or looking to scale efficiently, this episode provides the knowledge you need to take control of your business metrics. Perfect for service business owners who want to stop guessing and start measuring what really matters for sustainable growth in 2025.
    23 min
  • Episode 177: Building an Unstoppable Company Culture with Zoey
    Join us for an in-depth conversation with Zoe, our office manager and cake pop entrepreneur, as we explore how company values drive business success. Learn why accountability matters more than skill, how to build a high-performance culture, and why 'common sense' isn't enough to run a successful operation. Perfect for business owners and leaders looking to improve their team's efficiency while maintaining strong company culture. Discover practical insights on implementing urgency in your operations, managing accountability, and creating systems that scale.
    47 min
  • Episode 176: The Truth About Marketing Your Business in 2025
    Join us for an in-depth conversation with marketing expert Michael Tandridge about business growth strategies for 2025. From the psychology behind marketing decisions to practical tips on YouTube SEO, Google Local Service Ads, and building a strong digital presence. Learn how to generate more leads, understand the power of process implementation, and discover why traditional marketing methods still work in a digital age. Perfect for business owners looking to scale their operations and improve their marketing strategy in 2025.
    46 min
  • Episode 175: The Power of Narrowing Your Focus With Matthew Pennell
    In this episode Jacob chats with longtime friend and fellow business owner, Matthew Pennell. Together, they reflect on their entrepreneurial journeys, lessons learned in 2024, and how to stay focused while balancing family, business, and personal growth. They dive into the power of narrowing your focus, scaling your business effectively, and exploring exciting new ventures like fitness, nutrition, and longevity programs. Tune in for insights, laughs, and actionable tips to kickstart your 2025 goals!
    28 min
  • Episode 174: Training Day 2025 Recap
    In this episode, I’m recapping our incredible Training Day event! From kicking things off with an unforgettable dinner (yes, I overdid it on the Tomahawk steak) to a full day packed with actionable business strategies and powerful insights for 2025.We dove into marketing, financial lessons, team accountability, and building a strong company culture—all with clear takeaways to drive real growth. If you’re ready to start your year with intention and focus, this episode is for you.Let’s make 2025 a year of success!
    30 min
  • Episode 173: How to Handle Fires and Still Win the Day
    Take control of your schedule and learn how to win the day! In this episode, Jacob shares strategies to master your calendar, prioritize tasks, and stay focused amid life’s chaos. Discover how to plan your day effectively, back-work your goals into actionable steps, and adapt to challenges as they arise. Whether you’re managing a business, juggling family responsibilities, or striving for personal growth, these tips will help you stay on track and achieve success. Tune in to transform how you approach each day and reach your goals!
    31 min
  • Episode 172: My Personal Formula for 2025 Success
    In this episode, I share my personal strategy for making 2025 a year of growth, gratitude, and success. Reflecting on the challenges of 2024, I’ve identified three guiding principles—being grateful, being healthy, and being consistent—that will shape my decisions and actions this year. Learn how these simple yet powerful statements can help you achieve your goals and make continuous progress in your personal, professional, and family life. Tune in to discover how to create your own guiding principles and set the stage for your best year yet.
    12 min
  • Episode 171: What I Learned from Running a 100-Mile Ultra Marathon
    the life-changing lessons I learned from running 100 miles in the Daytona 100 Ultra Marathon. From battling intense knee pain to overcoming mental barriers, I share my raw, unfiltered experience of this grueling challenge. Dive into the highs and lows of ultra running, the mindset needed to push through adversity, and the profound insights that come with achieving the seemingly impossible. Whether you're an athlete, a goal-setter, or someone seeking inspiration, this podcast will show you what it takes to push past your limits and grow from the journey.
    32 min
  • Episode 170: Balancing Assertiveness as a Leader
    In this episode, we dive into the challenges of balancing assertiveness and handling interpersonal conflict as a leader. Learn how clarity, accountability, and effective communication can transform your leadership style and create a stronger, more aligned team. Perfect for business owners and aspiring leaders!
    26 min

About GROW by Design

From the publisher's feed

Jacob Godar is an expert at scaling contractor-based businesses and the founder of GROW Comm, a private coaching group for contractors. Each week, he shares experiences, lends advice, and teaches…