Grow For Good™

In 2011, Dave Heath was an aspiring entrepreneur in search of an idea when a single line in a news story caught his attention. It said that the number one most requested item in homeless shelters was socks. Dave’s mind was spinning and Bombas, the idea, was formed. 

Together with his colleague Randy Goldberg, Heath set out to launch a line of socks with a twist. For every pair of socks purchased, Heath and Goldberg would pledge to donate a pair to homeless shelters. It was a bold and potentially risky plan. So they enlisted creative support from Andrew Heath and Aaron Wolk to produce the perfect sock. 

By 2013 the co-founders launched Bombas, which is Latin for bumblebee, after raising a little more than 100,000 dollars on Indiegogo. Within a year, they were pitching their idea on Shark Tank and successfully acquired the interest, and additional seed money from apparel impresario Daymond John.

Bombas was off and running.

Today, Bombas is a juggernaut in the apparel industry, not just for their sales volume but their mindshare. Dave and his co-founders proved that you can build a sustainable and profitable business on a wholesome premise of giving. And from a practical standpoint, they dispelled certain myths of building a retail brand. You see, what makes Bombas special is their commitment to their core values. But what makes them unique, particularly in apparel, is that they’ve been profitable from year one.

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Show Notes:

• Bombas Socks
• Giving Back

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The World Health Organization released a landmark report on vision in 2019. It’s estimated that 2.2 billion people in the world have a vision impairment and of that, nearly half are preventable cases to some degree. As with many disabilities, visual impairment impacts low income individuals, those who live in rural areas, ethnic minorities and persons with other disabilities to a more significant degree. 

Much of this disparity along socioeconomic and ethnic lines are highly correlated to the conditions typically associated with poverty and lack of access to quality, consistent healthcare. The spectrum of blindness and low vision is vast and each contains unique circumstances, but there are relatable issues on the whole that are universal. 

Our systems are built upon an assumption that all senses will develop equally and wholly. But those in the blind and low vision community are presented with the challenges that stem from this assumption and it affects everything from social development to employment opportunities throughout their lifetimes. In an era of heightened awareness around disabilities, equity and empowerment, one company is driving positive change through technology in a simple, and rather beautiful way. It’s called Be My Eyes. 

Be My Eyes is an app that connects blind and low-vision individuals with sighted volunteers and companies from all over the world through a live video call. The app allows these volunteers to assist blind and low vision users providing a sense of purpose for the volunteers, and a pragmatic and empowering solution to the users themselves. Companies such as Google, Microsoft and Procter & Gamble have created unique programs to utilize Be My Eyes to assist their users and more companies are signing on rapidly.

In this episode we explore the technology, the use cases, and powerful human AND corporate benefits of the app by speaking with the VP of Community at Be My Eyes, Will Butler.

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Show Notes:

• Be My Eyes
• Be My Eyes Podcast
• 13 Letters Podcast
• Be My Eyes App: Google, iOS

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Social change doesn’t happen in a vacuum. The parts we can see—people in the streets, wall-to-wall media coverage, perhaps even landmark legislation - can sometimes feel abrupt. But these visual cues are like the erupting volcano. Before it explodes, it may simmer for decades, building pressure and moving slowly through pockets of the earth before finally erupting. 

Along the way there are champions of change who often toil behind the scenes and push the flywheel of change until it gathers momentum and eventually moves on its own. One such person is Susan McPherson. 

Susan McPherson is the founder and CEO of McPherson strategies, a consulting and communications firm that advises organizations on sustainability, corporate responsibility and empowerment. Her client roster is a who’s who of household name corporations, NGOs and passion projects that are near and dear to her heart. 

Looking to start a social initiative in your organization but not sure how or when? Better call Susan. Worried that your efforts will seem inauthentic and performative? Better call Susan. Interested in partnering with another organization to bring your sustainable vision to life? You know who to call.

You can find Susan McPherson on Twitter, LinkedIn and on her website.

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If you enjoyed this podcast, please subscribe, share with your friends and rate and review on Apple Podcasts and Podchaser. If you have any questions or suggestions for future guests, send an email to [email protected].

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Grow for Good™ introduces listeners to business leaders who have grown their companies by doing good things. Today's featured guest is CEO of American Organic Energy and Long Island Compost, Charles Vigliotti.

Established as the next generation of organic waste solutions, AOE’s mission is to transform the organic waste disposal practice on Long Island, and quite possibly, the world. It is based on the simple but brilliant concept behind the intelligent reuse of material, designed to replenish the seeds that nourish the communities and landscape of Long Island and the New York metropolitan region, along with the livelihoods of all who live there.

AOE's anaerobic digester will be the first to process food waste in the N.Y. Metropolitan Region and represents a significant step in the continued effort toward changing current waste disposal practices in the country.

Charles Vigliotti has received praise from Governor Andrew Cuomo, as well as some of the most prominent business and environmental organizations in New York. In 2015, he was inducted into the Long Island Press Power List Hall of Fame, which honors the most influential individuals on Long Island.

You can find Charles Vigliotti at usbiopower.com.

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Grow for Good™ introduces listeners to business leaders who have grown their companies by doing good things. Today's featured guest is CEO + Co-Founder of HubSpot, Brian Halligan.

HubSpot is unique in many ways. Not only is it an accomplished marketing, sales and service platform, but it boasts a culture that its employees (affectionally dubbed HubSpotters) value immensely—in fact, they value it enough to have voted it the #1 Best Place to Work in 2020 by Glassdoor. And not only are they the Best Place to Work, but Halligan is regularly voted among the Glassdoor Top 100 CEOs by employees.

Halligan joins us on this episode to break down how HubSpot has created and maintained a healthy culture of putting employees first, a considerable accomplishment considering years of growth and scale.

You can find Brian Halligan on Twitter and LinkedIn.

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If you enjoyed this podcast, please subscribe, share with your friends and rate and review on Apple Podcasts and Podchaser. If you have any questions or suggestion for future guests, send an email to [email protected].

Find Morey Creative Studios on LinkedIn, Facebook, Twitter and Instagram. Subscribe to our blog here.

 

 

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Morey Creative Studios is excited to launch a new podcast called Grow For Good™. It tackles the age-old question: Can you do well by doing good?

Hosted by Morey Creative Studios CEO and Founder Jed Morey, the show introduces listeners to business leaders who have grown their companies by doing good things. 

We’ve already had the opportunity to interview guests with a long history of doing both, including HubSpot's Brian Halligan, Bombas’ David Heath, and Charles Vigliotti of American Organic Energy, all of whom serve as CEOs and co-founders of their respective companies. More great guests are yet to come.

Grow For Good™ is the latest of Morey Creative’s growing catalog of podcasts, which includes News Beat, an award-winning social justice podcast, and Inbound & Down, Morey Creative’s influential in-house agency podcast.

Subscribe to Grow For Good™ wherever you listen to podcasts. If you have a suggestion for a company that’s doing good things in the world be sure to let us know by emailing us at [email protected]. Visit us online at moreycreative.com/grow-for-good. 

Let’s grow for good, together.

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