Products won’t sell on just the strength of technology. The only way to stand out now and in the future is also to tell a compelling story about the product, the company, and the customer. This episode focuses on how marketers and communicators can embrace storytelling to communicate value across the customer lifecycle.

In this episode, we speak to consultant Andrew Davis about how he applies storytelling structure and principles to content. And finding a compelling narrative for B2B products.

The marketing and communications industry is rapidly changing. To thrive as a modern marketer or communicator, it is important to have a learning and growth mindset. We’re here to bring you the insights and practical applications for modern marketing and communications that you’ll need to succeed. And leave you with key things you can do at your job, today, to become better.