In this episode, we sit down with Mr. Velmurugan, a Performance Marketing Specialist with 7+ years of experience in digital marketing and eCommerce growth.
He shares his journey of managing ₹1.5+ crore advertising budgets and achieving an impressive 8X Return on Ad Spend (ROAS) using Meta Ads. Throughout his career, he has worked with leading D2C brands such as R for Rabbit, Snitch, Buju, and The Bear House, helping them scale through data-driven marketing strategies.
In this episode, you'll learn:
- How Meta Ads work for eCommerce brands
- Performance marketing strategies that deliver results
- How to optimize campaigns for higher ROAS
- Budget scaling techniques for profitable growth
- Common Meta Ads mistakes to avoid
- Career insights for aspiring performance marketers
Whether you're a digital marketer, business owner, freelancer, or eCommerce entrepreneur, this episode is packed with practical strategies and real-world experience that can help you grow your business through paid advertising.
🎙️ Guest: Mr. Velmurugan
📌 Experience: 7+ Years in Performance Marketing
📈 Specialization: Meta Ads, Performance Marketing, eCommerce Growth
💰 Managed Ad Spend: ₹1.5+ Crore
🚀 Highest ROAS Achieved: 8X
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