Melanie launched What a Host during COVID with a clear vision: to design and manufacture beautiful, functional home accessories that elevate everyday dining and decor. With over 250 products, from gold cutlery sets to handmade candle holders, the brand has strong creative roots and a growing loyal audience.

But despite great products and quality design, growth had plateaued. Melanie was investing in SEO, PR, affiliate marketing, and paid media - but with no clear direction, the business lacked focus.

This episode of Grow with Evergreen dives into how narrowing in on a few bestselling products, and building the brand around them, can unlock real performance.

***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. 

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/how-...

Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/

Get in touch

01865 306889

theevergreenagency.co.uk

[email protected]

Find us on

YouTube:    / @theevergreenagency  

LinkedIn:   / theevergreenagency  

Instagram:   / theevergreenagency  

TikTok   / theevergreenagency  

Helping home and garden brands grow, season after season.

Sam from Consilium Hortus is building a business that’s designed to last - both creatively and commercially.

Based in Essex, the company focuses on luxury garden design, transforming spaces into lifestyle-driven outdoor areas. With five years under his belt, Sam now wants to scale up - fewer but bigger projects, a stronger in-house team, and a brand that can one day be passed down to his children. The challenge? Generating better-quality leads and converting them efficiently, while keeping the brand’s personal touch intact.

***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. 

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/how-...

Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/

Get in touch

01865 306889

theevergreenagency.co.uk

[email protected]

Find us on

YouTube:    / @theevergreenagency  

LinkedIn:   / theevergreenagency  

Instagram:   / theevergreenagency  

TikTok   / theevergreenagency  

Helping home and garden brands grow, season after season.

In this episode of Grow with Evergreen, we’re joined by Steve, the new Managing Director of Grass Gains - a fast-growing UK lawn feed business with a big ambition.

Grass Gains is already in garden centres and retail stores, has started selling on Amazon, and now wants to turn their own website into a major sales channel. The conversation covers content strategy, brand building, YouTube marketing, and why education and organic social matter just as much as paid ads when scaling a home and garden brand.

***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. 

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/how-...

Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/

Get in touch

01865 306889

theevergreenagency.co.uk

[email protected]

Find us on

YouTube:    / @theevergreenagency  

LinkedIn:   / theevergreenagency  

Instagram:   / theevergreenagency  

TikTok   / theevergreenagency  

Helping home and garden brands grow, season after season.

In this episode of Grow with Evergreen, Aaron and Darren are joined by Mariane from In2Interiors a solo business owner specialising in made-to-measure curtains and blinds in Ashford, Surrey.

Mariane wants to move beyond just referrals and recommendations to generate more consistent leads, but without growing into a large company or getting bogged down in complicated advertising. The team dive into practical, low-cost marketing tips for local service businesses looking to kick on, get more local work, and maintain a true lifestyle business.

***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. 

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/how-...

Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/

Get in touch

01865 306889

theevergreenagency.co.uk

[email protected]

Find us on

YouTube:    / @theevergreenagency  

LinkedIn:   / theevergreenagency  

Instagram:   / theevergreenagency  

TikTok   / theevergreenagency  

Helping home and garden brands grow, season after season.

In this episode of Grow with Evergreen, we welcomed Johnny and Brad, the co-founders of Salus Eyewear, a startup bringing style and substance to protective eyewear. They launched the business just last year, surpassed £50K in their first 12 months, and now want to take things up a gear. We delved into their backstory, explored their marketing challenges, and mapped out practical growth strategies for both retail and wholesale.

***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. 

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/how-...

Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/

Get in touch

01865 306889

theevergreenagency.co.uk

[email protected]

Find us on

YouTube:    / @theevergreenagency  

LinkedIn:   / theevergreenagency  

Instagram:   / theevergreenagency  

TikTok   / theevergreenagency  

Helping home and garden brands grow, season after season.

Shamrock Linen is a classic family-run business in Wiltshire, now at a turning point as the next generation plans to take over. With decades of high-street history and a new drive for digital, the brand faces big questions: How do you market hundreds of fabrics? Should you focus on ecommerce or local footfall? Here’s what we learned from our conversation.

***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. 

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/how-...

Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/

Get in touch

01865 306889

theevergreenagency.co.uk

[email protected]

Find us on

YouTube:    / @theevergreenagency  

LinkedIn:   / theevergreenagency  

Instagram:   / theevergreenagency  

TikTok   / theevergreenagency  

Helping home and garden brands grow, season after season.

On this episode of Grow with Evergreen, the team sits down with Sagren, owner of Tiles & Stone Direct in Chelmsford, a business turning over £750,000 and competing head-to-head with national chains.

The conversation dives into the practical realities of running a local retail showroom, how to drive footfall, and the steps needed to break through the £1M turnover barrier.

***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. 

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/how-...

Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/

Get in touch

01865 306889

theevergreenagency.co.uk

[email protected]

Find us on

YouTube:    / @theevergreenagency  

LinkedIn:   / theevergreenagency  

Instagram:   / theevergreenagency  

TikTok   / theevergreenagency  

Helping home and garden brands grow, season after season.

In this episode of Grow with Evergreen, we sat down with Alan and Peter from Signature Walls, a luxury interior finishes business working on both residential and commercial projects. Their biggest challenge? Consistently attracting high-quality, qualified leads, especially in a market where a premium service demands a premium client.

The conversation was packed with practical marketing advice, actionable tips, and real-world insights for any home, garden, or lifestyle brand facing similar growth challenges.

***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. 

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/how-...

Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/

Get in touch

01865 306889

theevergreenagency.co.uk

[email protected]

Find us on

YouTube:    / @theevergreenagency  

LinkedIn:   / theevergreenagency  

Instagram:   / theevergreenagency  

TikTok   / theevergreenagency  

Helping home and garden brands grow, season after season.

In this episode of Grow with Evergreen, we sat down with Gabriele from Berkshire Turf, a small business with big ambitions. Turning over £350,000–£380,000 per year and based in Berkshire, the business sells turf and topsoil, primarily across Berkshire and Greater London. The goal? To break through the £1 million turnover mark, but with fierce competition and a “race to the bottom” on price, the challenge is clear: how does a local business stand out, attract more leads, and scale sustainably?

***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. 

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/how-...

Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/

Get in touch

01865 306889

theevergreenagency.co.uk

[email protected]

Find us on

YouTube:    / @theevergreenagency  

LinkedIn:   / theevergreenagency  

Instagram:   / theevergreenagency  

TikTok   / theevergreenagency  

Helping home and garden brands grow, season after season.

In this episode of the Grow with Evergreen podcast, we welcomed Michael, the owner of Animal Crackers (a long-standing pet food store in Petersfield, Hampshire) and Cantons Field & Focus (a newly-launched dog training and psychology brand). With one established business and one new venture, Michael joined us to discuss how to grow brand awareness and reach more pet owners without breaking the bank.

***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. 

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/how-...

Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/

Get in touch

01865 306889

theevergreenagency.co.uk

[email protected]

Find us on

YouTube:    / @theevergreenagency  

LinkedIn:   / theevergreenagency  

Instagram:   / theevergreenagency  

TikTok   / theevergreenagency  

Helping home and garden brands grow, season after season.