Whether experienced or new, every entrepreneur needs guidance at some point of time. Mr. Gaurav Marya, Chairman ‘Franchise India’ believes that each business needs its own unique franchise strategy. In Episode 6, Mr Marya discusses the need to build the right strategy for business expansion. He is seen highlighting the critical issues before finalizing the model for expansion such as franchise structure issues, territorial grants, franchisor resources and capabilities, brand awareness and IP issues in franchising. At last he discuss four types of franchise arrangements required to order to execute the franchise namely – Single Unit Franchise, Area Development Franchise, Multi Unit Franchise, and Area Development Franchise.