Grow Without Hiring

When was the last time you updated your pricing? Are you wondering why your revenue looks the same as last year while working harder? Have you not increased your rates because of fear, loyalty, or comfort?

In this episode, learn more about:

-- The "growth tax" you don't realize you're paying.

-- When Ken doubled a consultant's pricing in 15 minutes.

-- Which Tuesday are you building for?

-- Why audience rich experts don't charge the most.

-- How pricing ties to being a 2030 company.

GO DEEPER

-- The State of Solopreneur: Pricing Survey

-- Episode 17: The High Ticket Offer Lie Everyone Believes

-- Follow Ken on LinkedIn

-- Read Ken's weekly briefing

WORK WITH ME

If this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here.

Why does every founder and consultant want repeatable revenue yet still sell projects and deliverables? What happens the moment you say the word "retainer" to a prospect? Can you really sell retainers in an industry that worships billable hours?

In this episode, learn more about:

-- The movie line that's every consultant's dream and every founder's blind spot.

-- How positioning is the key to unlock selling retainers at scale.

-- The "record scratch" moment in Ken's software agency sales.

-- Why a client should walk away from a 15-20k/month retainer.

-- When a prospect used Ken's own talking points to lobby for them internally.

GO DEEPER

-- Follow Ken on LinkedIn

-- Read Ken's weekly briefing

WORK WITH ME

If this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here.

Is "productizing" your service business a beautiful oasis or a mirage giving your business heat stroke? What do you really want when you say you want to "productize"? Can you have both repeatable, big revenue and the business on autopilot lifestyle?

In this episode, learn more about:

-- Why a Notion dashboard has nothing to do with "productizing."

-- When the numbers behind "productized" agencies don't add up.

-- The truth behind "productizing" advocates that they never say out loud.

-- 3 pillars you actually need to scale without being in "Delivery Hell."

-- How clicking a button to do business with you is a bigger risk than you realize.

GO DEEPER

-- Follow Ken on LinkedIn

-- Read Ken's weekly briefing

WORK WITH ME

If this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here.

Do you ever feel like the market is leaving you behind? How do the most successful founders and consultants keep their offers fresh and relevant? Are you holding onto parts of your business that aren't serving you well too long?

In this episode, learn more about:

-- When "same furniture, different lighting" is the best path for your offer.

-- How a marketing consultant hit 50k months by making this change.

-- The surprising result of a major offer rebuild for Ken's own offers.

-- Why Ken retired his famous "SSO" offers framework that put him on the map.

-- The Mr. Wonderful approach to this kind of offer. 

GO DEEPER

-- Follow Ken on LinkedIn

-- Read Ken's weekly briefing

WORK WITH ME

If this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here.

Is Ken a business therapist or is something else causing founders to go off camera suddenly? What if your record-breaking month is just masking a fragile foundation? Can you really scale adrenaline and hustle into the next stage of your career?

In this episode, learn more about:

-- When a founder came back 18 months later with great numbers but without this.

-- The surprising truth about why your superpower might be what's holding you back.

-- How a burnt-out mother got her life back (and her kids noticed). 

-- What Ken asks that makes founders question if they should even be in that business.

-- Why this shift is more important than a big month.

GO DEEPER

-- Follow Ken on LinkedIn

-- Read Ken's weekly briefing

WORK WITH ME

If this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here.

Why did Ken's beautiful, industry-leading case studies with Fortune 500 logos turn out to be useless? What if you're waiting for the perfect testimonial while competitors are "proof dropping" their way into your client's DMs? Are you really lacking testimonials or just not seeing the proof you already have?

In this episode, learn more about:

-- The truth about why case studies today are "expensive wallpaper."

-- What Ken did to sell 20k/month retainers with zero testimonials in that role.

-- How to build a flywheel where clients beg to give you their testimonial.

-- The "proof drop" that opened up a direct conversation for Ken's AI consultant.

-- Why one win with Matt Barker turned into a chain reaction with a dozen well-known clients.

GO DEEPER

-- Ken's Testimonials for Days page

-- Follow Ken on LinkedIn

-- Read Ken's weekly briefing

WORK WITH ME

If this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here.

What has no prospect ever said in the history of sales? Are your potential clients going off camera during your sales calls? Could you ditch your deck and pitch someone with confidence right now?

In this episode, learn more about:

-- What starts playing in prospects' heads when you click through slides.

-- Caution: most founders are one of two types of sales people (hint: be neither).

-- How Ken flipped a polite "no" to "you're absolutely right, I'm in."

-- The truth about why prospects won't let you talk to their boss.

-- Why you should be Luke, not Anakin, in your sales process.

GO DEEPER

-- Follow Ken on LinkedIn

-- Read Ken's weekly briefing

WORK WITH ME

If this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here.

Why are you allowing competitors to lap your business? Are you stuck in the "sales friend zone" after nursing deals for months? Does "salesy" mean slimy and sleezy or something else altogether?

In this episode, learn more about:

-- The one shift that made Ken more money than any viral lead magnet. 

-- What Ken's wife told him one morning that changed his perspective.

-- How "just checking in" emails kill your sales instantly. 

-- Why being the "neighborly consultant" means doing this, not playing a character. 

-- If you're only focused on volume, you're missing something bigger.

GO DEEPER

-- Follow Ken on LinkedIn

-- Read Ken's weekly briefing

WORK WITH ME

If this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here.

Why does the phrase "high ticket offer" even exist? Is it really something you want for your business or is it just something you were told you needed? How should high-end consultants, founders, and consultants selling five and six-figure deals think about "high ticket?"

In this episode, learn more about:

-- The surprising truth about the origins of "high ticket offers."

-- What you really want when you say you want high ticket deals.

-- How the Henry Ford model of offers does this to your sales.

-- When your "whale" client sinks you to the bottom of the ocean.

-- Why AI's approach to offers looks like content from 2-3 years ago.

GO DEEPER

-- Follow Ken on LinkedIn

-- Read Ken's weekly briefing

WORK WITH ME

If this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here.

What if you're planning your future around a number invented in 1889? Is it really retirement you're after or is it something else? How can you extend your earning potential for years, especially in an age where life expectancy is at an all-time high?

In this episode, learn more about:

-- Why most entrepreneurs are planning for the wrong future.

-- What Ken's barber said after hearing the backstory of retirement.

-- If you could be financially independent, would you really be sitting around doing nothing?

-- The case study that offers you 96% in savings by shifting one number.

-- How Derek replaced his daily wind down routine with something even better.

GO DEEPER

-- Derek's book

-- Ken's favorite brain training tool

-- How to get your best night of sleep

-- Follow Ken on LinkedIn

-- Read Ken's weekly briefing

WORK WITH ME

If this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here.