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Grow Your Audience Archives - Fast Marketing Minute
Grow Your Audience Archives - Fast Marketing Minute episodes
- 5 Marketing Tips to Get More Testimonialshttps://fastmarketingminute.com/wp-content/uploads/2023/03/3_22_23_Fast_Marketing_Minute-5_Marketing_Tips_to_Get_More_Testimonials.mp3
Want more customers? Ask for more testimonials – they’re social proof. Want some marketing tips? Reviews are so important to build your business.
Here are 5 marketing tips to get more reviews
- Timing is key – Wait until you’ve given excellent service or received a positive experience from your customer. Don’t ask in the middle of a problem.
- Personalize your request – Ask your customer or client to mention specific details about the service they received to make the request feel more personal.
- Be sincere – Be genuine in your request and let them know how much you value their feedback. If it’s good, that’s awesome. If it’s bad, say thank you for letting me know. That’s an area for improvement.
- Make it easy – Create a simple and straightforward process for leaving a testimonial, whether it’s through an online form or email. You can even have an iPad at the counter or have someone follow up the next day. The point is to remember to ask.
- Be polite and patient – Give customers time to leave a testimonial and never pressure them. They’ll write a bad review instead!
Most importantly, remember to ask for the testimonial, just like you ask for the sale.
The post 5 Marketing Tips to Get More Testimonials appeared first on Fast Marketing Minute.
2 min - 3 Marketing Tips to Boost Your Online Reputation
Your reputation is everything in marketing. Building it takes time and care, so it’s best to be proactive. How do you do that? Stay tuned.
If you’re looking to preserve your brand’s reputation and boost sales, here are 3 small business marketing tips you’ll want to know.
How to Boost Your Online Reputation and Sales
1. Reviews matter
One of the best PR tactics is to pay attention to public opinion through reviews. 93 percent of consumers say that online reviews influence their purchase decisions. A positive or negative review establishes your reputation and 5-star reviews tells potential customers they can trust you.2. Be responsive
Whether you’re replying to reviews on social media or answering an email, stay in control of your message and respond to questions, concerns or issues – even bad reviews or comments. At the same time, if there are positive comments, respond gracefully and show appreciation. Why not make someone’s day?3. Collaborate
Could your brand benefit from working with an influencer? If that’s a yes, find one that fits your company’s style and personality. Working with influencers can increase your brand’s credibility and following. Just be sure that they represent you the way you want to be perceived and that together, you’re building goodwill.I’m Robin Samora with the Fast Marketing Minute. I‘m a small business marketing expert and brainstorm creative ways to get your business noticed. If you’re wondering what marketing and PR can do for your business, visit me at www.RobinSamora.com then schedule a call. Talk soon!
The post 3 Marketing Tips to Boost Your Online Reputation appeared first on Fast Marketing Minute.
2 min - How to Maximize LinkedIn’s Creator Program
How can you create better content? Here are some marketing tips to win at LinkedIn’s Creator Accelerator Program. Listen in.
If you’re wondering how to create a buzz for your business and write a lot of content, here’s one way to do that.
4 Marketing Tips to Ace LinkedIn’s Creator Program
1. Consume as much content as you create
Read just as much content as you write, watch as many videos as you create or read as many marketing case studies as you can. That knowledge and inspiration will help you create better content.2. Test and learn, then test again
Trial and error helps you constantly improve. Evaluate what you learned after every marketing campaign. LinkedIn helps by giving you analytics and insights that better define your metrics.3. Focus on impact, not perfection
No one can market their brand perfectly, but you can make an impact on others. Show enthusiasm and emotion, not just your expertise. Give people an opportunity to connect more meaningfully with you and your work.4. Don’t be afraid to try video
Videos don’t have to be long or complicated to be effective. Learn how to use your smartphone for videos. Remember perfection is a myth. Also check out apps like Canva or Splice. See what they have to offer.I’m Robin Samora with the Fast Marketing Minute. I‘m a small business marketing expert and write marketing plans to help you increase sales and visibility. Wondering what marketing and PR can do for your business? Visit me at www.RobinSamora.com then schedule a call. Talk soon!
The post How to Maximize LinkedIn’s Creator Program appeared first on Fast Marketing Minute.
3 min - 3 Ways to Find Daily Email Marketing Inspiration
Want to find out how to create daily email content, without going crazy? Listen in for some tips.
Finding inspiration to create daily email content isn’t that hard, once you realize what makes your clients open their inbox in the first place. Here are a 3 marketing tips to get you started.
What’s New in Your Clients’ Lives?
A unique way to connect with clients came from fabric designer Robert Allen, who created a Google Doc and asked clients to update it weekly with personal stories. He then connected those anecdotes to topics he wanted to cover each week. The personal touch made each of his emails more engaging and unique – which was a winning combination.
Produce Ideas through Podcasts
If a client or someone you like in your industry was interviewed on a podcast, play it for inspiration and ideas. Mention what you learned from the podcast in your email, including their interests and challenges. Chances are, you have more than one subscriber who’s dealing with similar experiences.
Your Followers are Your Muses
One reason why we connect with each other on social media is to share ideas for our everyday lives, whether it’s a new blog to read, a new place to eat, or an innovative way to promote our business. Find topics that generate the most interest on your followers’ feeds and use them as ideas for your next email. It’s a simple way to scale your creativity without getting writer’s block.
I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. I wanted to give you a heads up that at the end of the year+, I’m moving this podcast from the Alexa platform to my website, www.RobinSamora.com. Visit me there, then schedule a call. Talk soon!
The post 3 Ways to Find Daily Email Marketing Inspiration appeared first on Fast Marketing Minute.
3 min - 3 SEO Marketing Tactics for Better Ranking
Want to stay on top of the latest trends in SEO? Listen to these 3 SEO Marketing tips to improve your website’s ranking.
The latest marketing trends in SEO can enhance your content marketing strategy, but not if you aren’t open to finding out what they are or taking action. Let’s dive in to see how to improve your website’s ranking.
1. Become a Lifeline for Prospective Customers
Share content about common questions related to your business. When prospective customers search online, your FAQs and content on your website should tell them everything they need to know. When you become a lifeline for a prospective customer, they’ll return when they’re ready to buy.
2. Update Pronouns to Keywords
Search engines will analyze your content to determine if it’s relevant, but using too many pronouns like “they” or “us” won’t tell search engines what your content is about. Replace excessive pronouns with more descriptive keywords or keyword phrases to appear in more search results.
3. Connect with Industry Leaders
Promote your content, link to high quality websites, and tag industry leaders to attract their attention. Networking doesn’t have to be in person. Connect, like their posts, be helpful, and support them in a genuine way. At some point after engaging, you can ask them to guest blog for your site and the gesture may be reciprocated.
I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com, then schedule a call. Talk soon!
The post 3 SEO Marketing Tactics for Better Ranking appeared first on Fast Marketing Minute.
2 min - Marketing Insight – How to Hide Instagram Likes
On Instagram and want to hide your number of likes? Here’s how to do it and some insight why they’re making the change.
Why Instagram is Hiding Likes and How to Do it
It’s official. Instagram is now giving you the ability to hide “likes” so users can concentrate on feeling good about creating content instead of feeling anxious when a post isn’t popular. Why the change?
- Instagram wants to take social validation away. Its new policy of letting you be in control of the app isn’t just a whim. They’ve been working closely with outside experts to create a more positive experience on the platform. Their goal is to empower more people on the platform and keep them happy and posting, without the pressure of how many likes they get.
- How do you hide Instagram “likes”? If you want to hide your likes, it’s straightforward. Above your post, go to the three dots in the upper right-hand corner and hit then hit the “Hide Like Count.” If you want the ability to turn the “hide likes” on and off, you can do that in your settings.
- What will the shift mean to viewers? Instagram and Facebook want you to spend more time on the app and feel good about the experience, so changing the way people see “likes” is a big deal. Some think it’s annoying, others think it’s a move in the right direction.
I think it’s about both. Improving the user experience, keeping people on the platform longer, and have them engage, without feeling bad or judged for their content. What’s bad to one is perfectly acceptable to another.
I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com, then schedule a call. Talk soon!
The post Marketing Insight – How to Hide Instagram Likes appeared first on Fast Marketing Minute.
3 min - 5 Marketing Tips for an Awesome “About Us” Page
Your “About Us” page can be a customer’s first impression of your business. Here are some marketing tips to make it great.
1. It’s not “about” you, it’s about your customers. This might seem ironic, but it’s key. People want to know how they can benefit from your business. So, tell them about the great things they can gain and accomplish, with your help.
2. Know your target audience. Seems like a no-brainer, but understand who you’re trying to reach, what they want, what their goal is, and what they value. In the end, you’re a problem solver.
3. Share your values. Consumers want to support companies that share their beliefs. So, let them know what they are. Include a mission statement or an environmental statement, or your viewpoint on diversity and inclusion—something your target audience will appreciate.
4. Keep it brief. Don’t ramble about your backstory. If it’s too lengthy, people will get bored and stop reading. A little bit of boring is good for downtime, but not on your ‘About page’.
5. Keep your user in mind. Key things to remember, branding, appearance and organization are important on your website. If your ‘About page’ is hard to navigate, people might hit the delete button, before they even start to read.
You don’t want that to happen, do you?
I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com, then schedule a call. Talk soon!
The post 5 Marketing Tips for an Awesome “About Us” Page appeared first on Fast Marketing Minute.
3 min - 3 Video Marketing Tips for Better LinkedIn Ads
Tired of posting articles on LinkedIn? Why not try video ads to capture your target audience’s attention? Here are some tips.
3 Video Marketing Tips for Better LinkedIn Ads
1. Create a video demo with an offer. People are searching LinkedIn for new ideas and are always interested to see how a product or service performs. And video ads that showcase a demo typically have a higher engagement and click through rates. For best results, experiment with an offer, like $200 off with this code or your first month free – and use the special offer or deal in your headline.
2. Add animation to your video ad. Motion captures people’s attention, so when you add animation to your compelling brand story, you’ll get even more engagement. Not sure how to do that? Test drive Biteable, an online video maker that uses stock footage and photos to give you professional, studio quality animation. You’ll love their templates, they’re easy to use, and you can customize to your brand personality and colors.
3. Keep copy simple and use captions. Nearly 80% of LinkedIn viewers watch video without the sound on, so keep your audio to one track. And it’s best to keep your copy simple and catchy. Two to three sentences. Captions and banners will also help to grab someone’s attention. If the sound were off, is your message loud and clear? What about your call-to-action and a CTA button?
Video ads whether for LinkedIn or YouTube need to be short, catchy, and understood without sound. Remember that most video is watched on a mobile device and even if someone has headphones, they read captions if they’re intrigued. If not, they’ll quickly move on.
I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com, then schedule a call. Talk soon!
The post 3 Video Marketing Tips for Better LinkedIn Ads appeared first on Fast Marketing Minute.
3 min - Don’t Get Sucked Into Expensive Marketing Strategies
If you’re in business, you’re in sales and if you don’t have sales, you might as well close up shop. Every small business owner will tell you that their industry has a particular way they market their products and services, and prospect for new clients. But, if you’re prospecting for gold on a barren or deserted island, it’s probably less effective than being in front of your ideal clients online and offline, solving their problems, and offering value.
Don’t get sucked into thinking you need every kind of marketing that’s out there. Every business is different.
To cut the learning curve, think about a customized online and offline marketing plan that’s based on your company’s vision, your situation, your industry and where you are and where you want to go.
Every day I hear stories of small business owners who get talked into marketing strategies and ad spends that waste valuable resources, time, and stab the human spirit. We forget that we evolve just like our businesses.
Build Your Business in 2020 with a Solid Marketing Plan
A solid marketing plan is one of the most cost-effective ways to build your business and gain visibility. It’s usually eye-opening and transformative, if you implement recommended strategies and follow a detailed action plan that’s been based on research, trends, and competitive analysis to differentiate your brand and rev up your bottom line.
I’m Robin Samora, host of Fast Marketing Minute. If you’re looking to grow your business in a big way now, or down the road in 2020 email me at [email protected]. Don’t throw random darts to hit your target goals. Talk tomorrow!
The post Don’t Get Sucked Into Expensive Marketing Strategies appeared first on Fast Marketing Minute.
2 min
About Grow Your Audience Archives - Fast Marketing Minute
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Alexa Flash Briefings with Marketing and PR Expert Robin Samora