Grow Your Barbershop

How do you know whether you are giving customers a reason to choose you again?

In Episode 6 of Grow Your Barbershop, Scott explains why request rate—customers asking for a specific barber—is one of the signals he watches across his seven barbershops. He covers why new barbers need time before the number becomes useful, the benchmarks he looks for around three months, and the small parts of the client experience that can make people remember you.

We also talk about greeting customers, having useful conversations, reviewing client notes, and why moving new customers away to protect a number misses the entire point.

The benchmarks in this episode are Scott's observations from his shops. Consider customer mix, time on the floor, and your shop's booking practices when interpreting your own numbers.

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Subscribe for practical ways to grow your book, improve the customer experience, and build a stronger barbershop business.

00:00 Welcome to Grow Your Barbershop
00:40 The three phases of a barber business
01:21 What reviews and a full schedule can tell you
02:01 The request-rate signal
02:56 Why new customers need different context
03:17 When a returning client does not request you
04:20 Give new barbers enough time
05:17 The three-month checkpoint
06:36 What strong barbers do differently
07:29 Add value through conversations
08:24 Use client notes before the next visit
09:24 Do not game the metric
10:11 Closing

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How much can you afford to spend to bring a new customer into your barbershop?

In Episode 5 of Grow Your Barbershop, Scott walks through customer acquisition cost, repeat visits, and the real cost of an empty chair. He shows why an ad budget needs to reflect what a customer is worth, the cost of serving them, and the appointments you actually have available.

Learn how to calculate ad spend per new customer, track the second visit, use individual booking links and QR codes, and think about introductory offers without losing sight of long-term customers.

The dollar amounts and return figures are examples from the shops and campaigns discussed in the episode. Revenue is not the same as profit, and ad spend is only one part of acquisition cost.

Brought to you by FullCap AI.

Subscribe for practical ways to get more customers, fill your books, and grow your barbershop.

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Want to bring 100 new customers a month into your barbershop? Start by matching your ad to what the customer is doing when they see it.

In Episode 4 of Grow Your Barbershop, Scott breaks down the advertising approach used across his shops and explains why Google search ads and Facebook or Instagram feed ads need different messages. Someone searching for a haircut already has intent. Someone scrolling their feed needs a reason to stop and book.

You'll see the shop booking data behind that distinction, a simple $19 haircut ad, and the tradeoff between advertising costs and introductory discounts. Scott also shares what happened when his shops compared $5 and $19 haircut offers—and why attracting a first visit is only part of the job.

In this episode:
• What same-day booking patterns reveal about Google Ads and Facebook
• When availability and convenience can matter more than a discount
• A simple Facebook ad built from a haircut photo, a logo, and one clear offer
• How advertising spend and the haircut discount affect the customer acquisition decision
• Why flyers, mail, and display ads need a reason for people to act
• Turning first-time visitors into regular, full-price customers
• The lesson from a $5 haircut offer that brought few customers back

Grow Your Barbershop helps barbers and barbershop owners get new customers, fill their books, and make more money.

Presented by FullCap AI.

Subscribe to Grow Your Barbershop for practical ways to grow your customer base. Next episode: how to think about the right customer acquisition cost for your business.

The figures discussed are examples from the shops and campaigns in this episode.

#GrowYourBarbershop #BarbershopMarketing #BarberBusiness

00:00 The plan for 100 new customers a month
01:28 What the booking data says about each channel
03:59 Google intent vs. Facebook interruption
05:04 When to use an offer or discount
06:19 Selling convenience in Google ads
06:55 The simple $19 Facebook haircut ad
07:36 Ad spend, discounts, and cost per conversion
08:05 Turning new visitors into regulars
09:11 Display ads, mail, and flyers
10:05 Why your haircut montage needs an offer
10:57 The $5 vs. $19 haircut lesson
11:39 Next: choosing your customer acquisition cost

Barbers make many mistakes when building their websites that keeps customers from converting, lets talk about some of the big ones and how to overcome that.

You need to build a system first and then you can scale. Don't miss these critical steps when it comes to scaling your busienss.

Most barbers do not have a customer problem - they have a customer system problem. In Episode 1 of Grow Your Barbershop, we break down how to turn scattered marketing efforts into a simple, repeatable path from discovery to booking, great service, and repeat business.

You will see how potential clients can discover your shop through paid ads, referrals, SEO, your Google Business Profile, phone calls, word of mouth, flyers, signs, and direct mail. Then we connect those channels to the ways customers actually take action: walking in, booking online, or calling to schedule.

We also cover the step many barbershops miss: customer re-acquisition. Email campaigns, SMS, and personal phone outreach can help you stay top of mind and bring great clients back instead of simply hoping they return.

If your goal is more bookings, more local customers, and a busy chair every day, this episode gives you the foundation for building predictable growth.

Follow Grow Your Barbershop for practical strategies to get new customers, fill your books, and make more money.

Topics Covered

Why relying on only a few customer channels creates unpredictable growth

The marketing channels that can help local customers find your barbershop

How to turn awareness into walk-ins, online bookings, and phone bookings

Why the service experience is the center of customer retention

How email, SMS, and personal outreach can bring previous clients back

The foundation of a repeatable system for a fuller book and a busier chair