Grow Your Business, Elevate Your Impact

How do you actually get more people to listen to your podcast—especially people who don’t already know who you are? 🎙️

This is one of the biggest questions I hear from people who have a podcast or are thinking about starting one.

And like most things in marketing, you can VERY quickly go down a rabbit hole of algorithms, trends, posting schedules, platforms, hooks, analytics, and all the things you’re supposedly “supposed” to be doing.

But I want to simplify it.

Because getting more people to listen isn’t about making your marketing perfect or blindly following whatever the algorithm supposedly wants this week.

It’s about understanding your perfect-fit people, creating content they actually want to consume, and building an ecosystem that makes it easier for them to find you.

In this episode, we’re talking about how to take the ideas and conversations already happening inside your podcast and use them to attract new people into your world.

We’re talking about:

🎙️ How to identify the pieces of your podcast that strangers will actually stop and listen to

🎙️ Why I recommend distributing your content across multiple social media platforms instead of trying to predict exactly where your audience is hanging out

🎙️ Why algorithms and trends matter—but understanding human behavior matters more

🎙️ The metrics I pay attention to, including engagement, watch time, and those important first three seconds

🎙️ How text hooks, captions, movement, questions, and different content formats can help people stop scrolling

🎙️ Why your content should focus on what your perfect-fit clients are thinking, feeling, experiencing, and looking for before they ever work with you

🎙️ Why I like experimenting with different content lengths instead of assuming every Reel or Short needs to look the same

🎙️ How to use your social content to lead people back to the deeper, “nutrient-dense” content inside your podcast

🎙️ Why your email list is such an important part of your podcast marketing ecosystem—and the ridiculous Facebook story that reminded me why we should NEVER build our entire audience on a platform we don’t own 😂

At the end of the day, I don't want you obsessing over how to “beat” the algorithm.

I want you thinking about the human on the other side of it.

Who are they?

What do they care about?

What are they struggling with?

What would make them stop scrolling?

And what do they need to hear from you that makes them want to step further into your world?

Create THAT content. Then build an ecosystem that helps more of your perfect-fit people find it.

Because your podcast can be incredible—but people still need a way to discover it.

Ready to build your own podcast marketing ecosystem?

Sagittarius Rising Media Co. helps purpose-driven business owners and subject matter experts with podcast production, content creation, strategy, branding, and the marketing ecosystem around it.

Learn more:
https://sagittariusrisingmediaco.com

Connect with me:

Instagram: @sarah.buehner
https://instagram.com/sarah.buehner

Facebook: @heysarahbuehner
https://facebook.com/heysarahbuehner

TikTok: @sarah.buehner
https://www.tiktok.com/@sarah.buehner

Find everything here:
https://linktr.ee/HeySarahBuehner

Marketing trends change. Algorithms change. Platforms change.

Human behavior doesn’t change nearly as quickly.

In Part 2 of The Podcast Marketing Ecosystem Series, I’m taking you behind the scenes of how I think about the psychology of podcasting, marketing, content creation, and sales.

Because at the end of the day, we’re humans making human decisions.

Instead of constantly chasing the newest marketing strategy or trying to figure out what the algorithm wants from us this week, I believe some of the most powerful marketing comes from understanding why people choose to invest their time, money, and energy in anything.

In this episode, I’m breaking down my own framework for understanding why people consume content, make purchases, and ultimately choose one person, business, podcast, product, or service over another.

We’re talking about:

🎙️ The three reasons I believe people consume or buy almost anything: solving a problem, entertainment, and identity

🎙️ Why understanding which category your podcast or business falls into changes the way you market it

🎙️ The role of problem awareness and solution awareness in your content

🎙️ The three questions people move through when they're looking for a solution: What are my options? Why would I choose this option over the others? Why now?

🎙️ Why so much of your podcast and marketing ecosystem can help answer the question, “Why would I choose you?”

🎙️ How your podcast can build trust and authority by sharing your unique ideas, beliefs, perspectives, and way of doing things

🎙️ Why I’m much more interested in understanding human behavior than blindly chasing algorithms

🎙️ How to create content that attracts perfect-fit people into your world and gives them an opportunity to go deeper

🎙️ Why becoming an industry leader isn't about proving you're better than everyone else—it's about becoming a category of one

🎙️ How all of this fits into a bigger magnetic marketing ecosystem designed to support both purpose AND profit

One of my favorite ideas from this episode is that your podcast can do so much more than simply teach people something.

It gives you a place to share your body of work—your unique thoughts, beliefs, expertise, perspectives, and the way you see your industry. Over time, that creates an incredible marketing asset that allows the right people to discover you, spend time in your world, build trust in you, and potentially become clients.

And THAT is where podcasting, psychology, marketing, and sales all start working together.

If you haven't listened to Part 1 yet, go back and listen to How to Build a Podcast-Centered Marketing Ecosystem, then come back to this one. These concepts build on each other throughout the series.

🎧 Subscribe to Grow Your Business, Elevate Your Impact so you don't miss the next episode in The Podcast Marketing Ecosystem Series.

🏹 Looking for help with your podcast? If you're ready to offload your podcast production and content creation—or you want help thinking strategically about the marketing ecosystem around your business—I'd love to chat.

Connect with me:

🌐 Sagittarius Rising Media Co. 📸 Instagram: @sarah.buehner 💙 Facebook: @heysarahbuehner 🎵 TikTok: @sarah.buehner 🔗 Find everything here

What if your podcast wasn’t just another piece of content you had to create, but the center of your entire marketing ecosystem?

Welcome to Part 1 of The Podcast Marketing Ecosystem Series. 🎙️

In this episode of Grow Your Business, Elevate Your Impact, I’m breaking down what a marketing ecosystem actually is, why I love putting podcasting at the center of it, and how all of your marketing assets can work together to help you grow your audience, share your message, attract clients, and grow your business without constantly creating more and more content.

Because one of the biggest problems I see isn't that business owners aren't marketing.

It's that their marketing is disconnected.

You have social media over here. Your website over there. An email list you occasionally remember exists. Maybe you're creating Reels, graphics, YouTube videos, or podcast episodes.

But are all of those things actually working together?

That's where the ecosystem comes in.

🎙️ Why I believe podcasting is such a powerful long-form marketing asset

🎙️ Why long-form content can continue working for your business long after you publish it

🎙️ What I mean by a “marketing ecosystem”

🎙️ How your podcast, social media, email list, website, sales pages, and offers can work together

🎙️ Why I think about the 80/20 principle when building marketing strategies

🎙️ Why having thousands of followers doesn't necessarily matter if people don't know where to go next

🎙️ How we turn one podcast episode into short-form content designed to attract new people AND nurture your existing audience

🎙️ Why human discernment still matters when using AI to create content

🎙️ How my psychology background influences the way we choose podcast clips and marketing content at Sagittarius Rising

🎙️ Why understanding human behavior matters more than blindly chasing an algorithm

🎙️ The role your email list plays in your ecosystem—and why I don't want your entire audience living on a platform you don't control

🎙️ How all of these pieces ultimately help prepare your perfect-fit clients to work with you

I also take you behind the scenes of how we produce this podcast at Sagittarius Rising Media Co. From recording and editing to show notes, distribution, YouTube, short-form content, social media, and email, the goal is to create one cohesive ecosystem instead of a bunch of disconnected marketing tasks.

And this is only the beginning.

In Part 2, we're getting into one of my FAVORITE subjects: the psychology behind why people consume—and ultimately buy—anything.

Because algorithms change.

Platforms change.

Trends change.

But if you understand human behavior, you can make much more intentional decisions about the content you're putting into the world.

🎧 Subscribe to Grow Your Business, Elevate Your Impact so you don't miss the rest of The Podcast Marketing Ecosystem Series.

🏹 Looking for help producing your podcast or building the marketing ecosystem around it? Let's chat! Sagittarius Rising Media Co. works with purpose-driven business owners to turn their expertise and long-form content into a magnetic marketing ecosystem.

Connect with me:

🌐 Sagittarius Rising Media Co.
📸 Instagram: @sarah.buehner
💙 Facebook: @heysarahbuehner
🎵 TikTok: @sarah.buehner
🔗 Find everything here: HeySarahBuehner

After almost three years away, Grow Your Business, Elevate Your Impact is officially back!

And since a LOT has changed, I thought the best way to kick off this new season was with a life and business update: What is Sarah up to these days?

I’m sharing where my business has taken me, why I’m bringing this podcast back, and what I’m building next—including Sagittarius Rising Media Co. and my focus on podcasting, content creation, and magnetic marketing for purpose-driven business owners.

Here are the big updates:

1. Grow Your Business, Elevate Your Impact is BACK.

New weekly episodes are coming your way covering business growth, podcasting, magnetic marketing, sales, money mindset, leadership, and creating a business and life that actually feel good.

2. Cool People Doing Cool Things isn’t going anywhere.

I’m continuing my other podcast, Cool People Doing Cool Things, while allowing the two shows to serve different purposes.

3. I’m going all-in on podcasting, content creation, and magnetic marketing.

Over the last few years, podcasting and content creation naturally became a bigger part of my work. Now, we’re building marketing ecosystems where long-form content connects with short-form video, social media, email, YouTube, websites, offers, and sales—so everything works together to grow your business.

4. I believe podcasting is one of the most powerful tools for purpose-driven entrepreneurs.

A podcast allows you to share your expertise, establish yourself as an industry leader, build trust, and create a body of work that can continue helping people for YEARS.

I recently had a new client tell me she had listened to an episode I recorded years ago. Even while I wasn’t actively recording, this podcast was still working for my business.

But it’s bigger than business growth. I believe podcasting has the potential to make the world better by giving purpose-driven people a platform to share what they know.

5. My business has officially become Sagittarius Rising Media Co.

My business has evolved from therapist and healing center owner to coach, consultant, marketer, content creator, podcast producer, and now media company founder.

Sagittarius Rising represents expansion, boldness, growth, speaking your truth, dreaming bigger, and getting your work into the world. That’s the energy behind everything we’re building.

6. Sagittarius Rising is becoming bigger than a marketing agency.

We’re building a community and movement of purpose-driven podcasters, creators, and business owners who believe in profit AND purpose.

The bigger vision is for Sagittarius Rising to become a lighthouse for meaningful content—a brand people trust to introduce them to creators, experts, and business owners doing work that matters.

7. I’m building a team—and learning to lead at a completely different level.

I’m moving from being the person who does everything to building a company where talented people can grow alongside me. I’m being incredibly intentional about creating a culture where our team, our clients, and the business can thrive together.

8. I’m doubling down on the belief that profit and purpose belong together.

You can help people AND make money. You can care deeply about your mission AND build a highly profitable business. You can grow your impact without sacrificing your own wellness or quality of life.

Because as I always say: you can’t help someone else if you’re burned out, bitter, or broke.

This new season feels like both a return and a completely new chapter.

If you’re building something meaningful, have something important to say, or want to use your business to make a positive impact, you’re exactly who I’m creating this for.

🎙️ Subscribe to Grow Your Business, Elevate Your Impact so you don’t miss what’s coming next.

💌 Know another purpose-driven entrepreneur who would love these conversations? Share the podcast with a friend.

Learn more at sagittariusrisingmediaco.com

Join Sarah and Barbara as they discuss Barbara's journey and evolution of her healing business.

Barbara talks about her evolution from being a nurse, to a Reiki Healer, to her calling as a Christ Consciousness Healer and Spiritual Coach.

Barbara also answers questions about Christ Consciousness, Reiki, and other healing modalities.

If you are a spiritually led business owner, you won't want to miss this!

You can learn more about Barbara at http://healinghandsoflightstl.com and you can follow her on Instagram here!

Consciously Create Your Reality: Becoming Your Future Self Now

What if the version of you who has already created the life and business you want could help you make better decisions today?

In this episode of Grow Your Business, Elevate Your Impact, I’m sharing one of my favorite practices for consciously creating your reality: using visualization, energy, and aligned action to connect with your future self—and then beginning to embody that version of you now.

This isn’t just about visualizing something you want and waiting for it to appear. The real work happens when you ask: If I were already that version of myself, what would I do differently today?

In this episode, I talk about:

✨ Using visualization to consciously create your reality — imagining what you want to create and allowing yourself to experience how that future reality would actually feel.

✨ My “time travel” visualization practice and how I used it with my daughters while we were waiting to move into our new home.

✨ Bringing your five senses into visualization so you can more deeply connect with the emotions and experience of the reality you're imagining.

✨ My journey with student loan debt — and how visualizing the freedom I wanted helped me recognize ways I could begin creating more freedom in my life before the debt was actually gone.

✨ Manifesting the feeling behind the goal — recognizing that underneath the house, money, business, vacation, or other thing you want is often a deeper desire to feel free, abundant, confident, peaceful, or excited.

✨ Embodying your future self now — asking how the version of you who has already reached your goals would think, act, carry themselves, structure their time, and make decisions.

✨ Taking aligned action instead of stopping at visualization — because conscious creation isn't just about “feeling the vibes.” It's about allowing that vision to influence what you actually do next.

✨ Making decisions from your highest-self energy — from how you spend your time and money to what you say yes to, what you say no to, how you price your offers, and how you show up in your business.

✨ Making small, realistic changes instead of believing you have to completely transform your life overnight.

✨ Recognizing what no longer aligns as you begin stepping into the next version of yourself and your business.

✨ Creating a business model that supports your next level — because sometimes reaching a bigger vision requires changing your offers, structure, support, or the way you're currently working.

I also guide you through a visualization during the episode where you'll imagine yourself one year from now—wildly successful, helping more people, making more money, and creating a life and business that genuinely feel good to you.

Then we bring that version of you back into the present and ask:

What can I do differently today to begin creating that reality now?

Visualization gives you the vision. Embodiment helps you feel it. Aligned action is how you begin creating it.

🎙️ Subscribe to Grow Your Business, Elevate Your Impact so you don't miss an episode.

💌 Know someone who's ready to step into their next level? Share this episode with a friend.

✨ Learn more at sagittariusrisingmediaco.com

Join Sarah as she guides an on-air business blueprint session with Kelly Matthews!

ready to book yours? Book today: http://workwithsarah.as.me

Join Sarah and Laura for this super juicy conversation about removing energy blocks for receiving money and abundance!

Sarah and Laura also dive deep into how intuition can help you create your dream life and run a thriving, heart-centered business, too.

Laura offers a variety of intuitive, psychic, and mediumship offers, including her 6 month psychic training, which is now open for enrollment. You can learn more and join at http://healingpowers.net.

Laura is a Celebrity Psychic who has been featured by Buzzfeed, NBC, ABC, CBS, FOX, the CW, Motherboard by Vice Magazine and the #1” Ron Burgundy Podcast” with Will Ferrell. Laura Powers is a clairvoyant, psychic medium, writer, actress, producer, writer, and speaker who helps others receive guidance and communicate with loved ones.  Laura travels nationally and internationally for clients, events, television appearances, and speaking engagements. She is also the author of seven books on the psychic realm and hosts and produces several top 100 podcasts, Healing Powers Podcast, on health and spirituality, and Behind the Scenes Podcast on film and television.

You can also check out her 6 month psychic development training here!

Laura is also the host of the Healing Powers podcast.

Join Sarah and Emilah as they discuss the nuances of being Spiritual and Intuitive Entrepreneurs, plus a few of the MANY ways that Entrepreneurship is a Spiritual Practice.

Emilah also shares her journey, as well as an inside look into her work as an intuitive coach, energy guide, pet psychic, and "midwife of the soul".

You can learn more about Emilah and connect with her here: https://emilah.com/

Check out Emilah's Full Blog Post on Entrepreneurship as a Spiritual Practice Here!

This is a replay of an interview with Sarah from Kelly Matthews' Enlighten and Elevate Podcast! Check out Kelly's podcast here:

https://podcasts.apple.com/au/podcast/enlighten-elevate-with-kelly/id1683043430