Podcasting is a great way to share your expertise, and have your message heard by more people. It allows you to connect not only with your ideal clients.  But did you also realise that you can use it to connect with people you thought were out of reach?
Although there are many platforms that can showcase your business, podcasting can give you a unique edge for growing your business.

In this episode, Samantha chats with her husband Leon Flitton, the expert she turns to with all her podcasting questions. In this episode they share four podcasting strategies you can implement to help grow your business.

Podcasting allows business owners to establish authority in their industry, build a relationship with their target audience and connect with potential partners that can advance their business reach.

With the right strategies, podcasting can help build a network with CEOs and high-level executives without going through the strict process of scheduling an interview. It acts as your leverage.

The connection possibilities are endless with podcasting as you can reach different people all around the world. If you’re considering starting a podcast, this episode may be your sign to do so.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Using podcasting to position your authority (02:43)
• The importance of growing a listener base (04:19)
• The huge potential for podcasts in 2022 (05:57)
• Building a relationship with your ideal client (07:10)
• How to connect with potential collaboration partners (08:23)
• How you can bypass the gatekeepers (09:21)
• Leon's advice for people who want to start a podcast (14:15)

For full show notes and links visit:  https://samanthariley.global/podcast/343/