What if every piece of content you've ever created - every podcast episode, every blog post, every success story - was working to get you recommended by AI?
SEO gets you found on Google. But Google isn't where your prospects are looking anymore.
If you've been putting off learning about AI discoverability because it feels too technical, too overwhelming, or just not urgent enough yet, this episode is your wake-up call.
Amy Yamada joins Samantha to break down what most business owners are completely missing.
It's no longer enough to have great content, a polished website, or a strong SEO strategy. If your business isn't structured in a way that AI models can actually read, understand, and trust, you are invisible to the very tools your potential clients are using right now to find their next expert, coach, or solution.
Together they unpack what AI discoverability actually means, why it's nothing like SEO, what the non-negotiables are for getting seen by AI models, and the one thing you can do today even if you're not ready for a full overhaul.
You don't need to do everything overnight. You just need to take one step, because the window is open right now and it won't stay that way for long.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- 01:54 - Why you could be completely invisible to AI models right now and the three things you need to change that
- 03:20 - Why SEO and AI discoverability are two completely different games and what it now takes to get found by your future clients
- 09:23 - The parallel website strategy and how it can get your authentic expertise seen, trusted, and recommended by AI
- 16:13 - Exact prompts to use in Claude or ChatGPT to start optimising your site today
- 24:09 - The early adopter window for AI discoverability and what it will cost you to keep waiting for a more convenient time
- 26:34 - What can dramatically increase your AI visibility when structured the right way
- 32:28 - Identifying your three core authority themes so AI consistently recognises you as the leading expert in your space
- 35:23 - What happens to the space you leave empty when you decide this can wait
RESOURCES: Instantly See How AI Interprets Your Website with the AI Website Audit GPT: amyyamada.com/free-tool
ABOUT AMY YAMADAAmy Yamada is a business coach and AI marketing strategist who helps entrepreneurs create authentic messaging that connects. With 20 years of experience in brand messaging and psychology-based strategies, she and her team have created their signature AI product, the "Ideal Client Handbook", combining AI with human insight to help businesses grow authentically, through personalized client interactions.
WHERE TO FIND AMY YAMADA- Website: https://amyyamada.com/
- Facebook: https://www.facebook.com/amyyamada
- Instagram: https://www.instagram.com/amyyamada/
- LinkedIn: https://www.linkedin.com/in/amyyamada/
Got questions or want more business growth content? Follow us over at @thesamriley and @leonflitton
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