January has this sneaky way of making smart coaches accidentally sabotage their own growth. You set bigger goals, then panic-add tactics, templates, lead magnets, funnels, and more content. Somehow, you end up busier, more overwhelmed, and you’re not making any more money.

In this episode, Samantha Riley and Leon Flitton break down a faster way to scale that most people resist at first: the Subtraction Strategy. You’ll learn how to spot the real constraint holding your revenue back, strip out the non-essential work that’s quietly draining your time and energy, and build a simple sequence that moves you from point A to point B without the chaos.

If you’re a coach or consultant who wants growth that’s repeatable and sustainable, this conversation will help you stop collecting tactics and start building a business that scales with clarity.

And if 2026 is the year you finally say “enough is enough”, we invite you to book a scale session where we’ll help you identify the #1 bottleneck holding your business back, and we’ll map your next steps so you can move forward with clarity.

Click here to book your free 30-minute Scale Session.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

1. 04:32 - The Subtraction Strategy explained and why January growth plans often backfire
2. 07:15 - Building momentum by fixing the constraint instead of stacking tactics
3. 9:24 - Why self diagnosing fails and how to spot the bottleneck you can’t see
4. 13:05 - How to design the lowest friction path to revenue
5. 15:06 - The boring truth about hitting consistent 30k months
6. 16:52 - Strategy vs tactic and the three step method to stop winging it
7. 19:12 - Questions you can ask yourself to reveal your real bottleneck
8. 22:57 - What you must stop doing to create leads, sales and delivery excellence
9. 28:08 - How to “stress test” your plan and move faster
10. 31:41 - What actually matters in January and how to get a clear next-move plan

Got questions or want more business growth content? Follow us over at @thesamriley and @leonflitton

Ready to scale to $30k+ months? Apply to join Scale With Soul here