In this episode, Carl shares a tip on how camps can get to the top of Google quickly by leveraging the Google Ads grant and Mark interviews Ryan Moore from Kaleidoscope. Ryan shares insights on strategic planning, camp growth, and the importance of clarity and courage for camp leaders. Discover practical tips, inspiring stories, and a special offer for listeners to enhance your camp's impact and sustainability.

Keywords:

camp growth, strategic planning, camp leadership, camp marketing, Kaleidoscope, camp development, non-profit, camp strategy, camp sustainability, growth tips

Key Topics

The role of clarity and courage in camp growth

How strategic planning drives camp success

The importance of outcomes over features

Using data and assessment for growth

Stories of camp impact and transformation

Hosts

Mark P. Fisher, Inspiring Growth

Guest

Ryan Moore, Kaleidoscope, Inc

Chapters

00:00 Introduction and Technical Setup

00:05 Welcome to the Grow Your Camp Podcast

01:25 Marketing Tip: Google Ads Grant for Nonprofits

04:51 Ryan Moore's Camp Connection and Story

08:07 Overview of Kaleidoscope's Services

12:18 Challenges Facing Camps: Clarity and Courage

17:25 Case Study: Strategic Planning Success

20:49 Conclusion and Call to Action

Resources

• Learn more about Kaleidoscope Consulting at https://kaleidoscopeinc.com/
• Register for the Google for Nonprofits program to access the Google Ads Grant at https://www.google.com/nonprofits/
• Submit a Topic to the Grow Your Camp Podcast via our website at https://growyourcamppodcast.com
• Talk to Carl at Improve & Grow about getting help setting up your Google Ad Grant at https://improveandgrow.com/

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If this episode was helpful to you:

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• Schedule a Chat with Mark >
• Schedule a Chat with Carl >

In this episode, Mark shared a marketing tip called "Eat What You Kill", which covers the importance and benefits of having dedicated sales roles vs. shared, and the option of virtual sales support. Carl and Mark also interview Asaf Darash, CEO of RegPack, who shares how their innovative registration platform helps camps grow by increasing registration completion rates, reducing account receivables, and offering flexible payment options. Discover how technology can streamline camp operations and boost growth.

Keywords

Camp growth, camp sales strategy, camp registration software, summer camp payment plans, camp management, camp marketing, camp registration automation, camp software, camp registration tips, camp industry

Key Topics

Kill What You Eat: Benefits of Dedicated Sales Reps

RegPacks's innovative registration platform

Impact of camp stories on growth

Flexible installment payment systems

Reducing account receivables from 25% to 3-5%

Integrating marketing tools for measurable ROI

Hosts

Mark P. Fisher, Inspiring Growth

Carl Lefever, Improve & Grow

Guest

Asaf Darash, Founder and CEO at RegPack

Chapters

00:00 Introduction

00:39 Quick Camp Marketing Tip: Eat What You Kill

04:51 Introduction to RegPack and Its Unique Approach

14:44 The Power of Conditional Logic in Registration

24:46 Pricing Models and Support

28:20 Case Study: Transforming Camp Operations

32:04 Conclusion: Be Less Busy

Resources

RegPAC Official Website - https://regpacks.com

Inspiring Growth Virtual Sales - https://go.inspiringgrowth.biz/

Have a question you'd like us to cover on a future podcast? Click here to record your question >

If this episode was helpful to you:

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In this episode, Mark and Carl share a practical marketing insight before diving into a conversation with Molly Hooks from the American Forest Foundation on how camps can turn underutilized land into a new source of revenue.

The episode opens with a simple but often overlooked growth lever: your photos. Camps that replace empty facility shots with real, people-filled images can increase inquiries by reducing uncertainty and helping families picture themselves at camp.

From there, Molly explains how the Family Forest Carbon Program works and how camps can participate. With as little as 30 acres of eligible forest, camps can enroll and receive payments over time while maintaining their land for recreation and conservation. While the per-acre revenue is modest, it creates a steady income stream that can help offset rising costs and protect land from development.

Molly also shares how her own camp experiences shaped her passion for forestry and conservation, reinforcing the long-term impact camps have on how people value the outdoors.

The conversation walks through the enrollment process, what makes land eligible, and what camps can expect—including a customized forest management plan that supports long-term land health and stewardship. The result is a practical way to align mission, sustainability, and financial stability without changing how camps use their property.

Keywords
camp land management, forest conservation, carbon credits, camp revenue streams, Family Forest Carbon Program, American Forest Foundation, land stewardship, retreat center operations, property management for camps, conservation funding

Sound Bites

• “It’s not just revenue—it’s about conservation and stewardship.”
• “Most camps already have the acreage—they just haven’t leveraged it.”
• “This is another way to keep that land in your camp’s name.”

Hosts

Mark P. Fisher, Inspiring Growth
Carl Lefever, Improve & Grow

Guest

Molly Hooks, American Forest Foundation

Chapters

00:00 Introduction to the Podcast and Guests
00:05 Understanding the Family Forest Carbon Program
05:47 Molly's Camp Experience and Its Impact
11:45 Enrollment Process and Eligibility for Camps
16:36 Conclusion and Final Thoughts

Resources:

Family Forest Carbon Program - https://familyforestcarbon.org

American Forest Foundation - https://www.forestfoundation.org

Have a question you'd like us to cover on a future podcast? Click here to record your question >

If this episode was helpful to you:

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• Schedule a Chat with Mark >
• Schedule a Chat with Carl >

In this episode of the Grow Your Camp Podcast, Mark shares a quick camp marketing tip called "Fortune is in the Follow-up: Speed Is the Hidden Sales Advantage". Carl shared a story about how working at a camp got him into digital marketing and also taught some key lessons on how to run a business based on missional principles. Then Mark and Carl discuss effective strategies for camp growth, emphasizing the importance of group rentals and quick follow-up in securing bookings. They explore the concept of 'full capacity' in camps, encouraging leaders to redefine what it means to be full and to maximize their facilities. The conversation also covers marketing tactics, including the use of SEO and Google Ads, as well as the benefits of Google Grants for nonprofits. The hosts share insights from their experiences working with various camps and provide actionable tips for attracting new groups and increasing revenue.

Key Takeaways

• Speed is a crucial advantage in securing group bookings.
• Camps should focus on group rentals to ensure financial stability.
• Defining what 'full' means can unlock additional capacity.
• Utilizing SEO can significantly improve visibility for camps.
• Google Grants can provide substantial advertising support for nonprofits.
• Group dynamics and meeting room management are key to accommodating multiple groups.
• Word of mouth is unreliable; proactive marketing is essential.
• Camps should aim for year-round bookings to maintain financial health.
• Understanding guest group needs can enhance service offerings.
• A well-structured website is vital for attracting new leads.

Sound bites

"The fortune is in the follow-up."

"Don't use the word full."

Chapters

00:00 The Fastest Way to Fill Your Camp

00:06 The Fortune is in the Follow Up

01:23 Episode Introduction

02:15 Maximizing Group Rentals for Camp Success

06:00 Understanding Camp Capacity and Utilization

09:03 Strategies for Attracting New Groups

14:39 Building a Lead-Ready Website

Have a question you'd like us to cover on a future podcast? Click here to record your question >

If this episode was helpful to you:

• Follow / subscribe to the podcast
• Share it with another camp leader

Keywords

camp growth, group rentals, marketing strategies, nonprofit camps, Google Ads, SEO, camp management, fundraising, hospitality, retreat centers

• Schedule a Chat with Mark >
• Schedule a Chat with Carl >