Trends, Tips & Affiliate Growth 🚀 | Featuring Jason Fernandez from Best Hour of Their Day

In this episode, Nicole Aucoin sits down with Jason Fernandez, co-founder of Best Hour of Their Day and business mentor to hundreds of CrossFit affiliate owners.

They dive into: ✅ Current trends in the CrossFit affiliate space ✅ What separates thriving gyms from struggling ones ✅ Simple strategies to grow your gym without burnout ✅ Why mentorship matters more than ever ✅ What to expect at Affiliate Con Texas, the live event you won’t want to miss

If you're a gym owner or coach looking to grow a professional, health-focused coaching program, this episode is packed with practical advice you can implement right away.

🎓 Bonus: Have you heard about The Global Health Project? At the end of the episode, Nicole shares how you can get access to a free training course for gym owners to help you build partnerships with healthcare professionals and bridge the gap between fitness and healthcare.

Enroll in The Global Health Project Here: https://ghp.growyournutritionbusiness.com/home-page-787715

BLOG POST: https://growyournutritionbusiness.com/podcast-episode-206-building-better-boxes-whats-working-now-in-the-crossfit-space-to-grow-your-gym 

📲 Listen now and take the next step toward growing your impact and your business.

Get $100 Off Your AffiliateCon ticket using the code: INSIDETHEGYM

https://www.besthouroftheirday.com/affiliatecon

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About AffiliateCon: 

Health starts inside the gym—and AffiliateCon is where that foundation gets stronger. This is where Affiliate Owners, Coaches, and everyday CrossFitters come together to raise the standard, sharpen their skills, and create the kind of gyms and coaches that truly change lives.

For Owners, it’s about learning how to build a thriving affiliate that impacts your community for the long game. For Coaches, it’s about mastering your craft so every class moves the mission forward. For the rest, it’s about training with purpose and being surrounded by others who share the same belief: CrossFit works, and it changes lives.

AffiliateCon is the rally point for those committed to creating healthier and fitter communities.

What makes a truly great coach? In this episode, we sit down with industry veteran Pat Barber to explore what it takes to grow from good to great — as a coach and as a gym owner leading a team.

You’ll hear: ✅ Pat’s personal journey from California to New Zealand and what sparked his passion for coaching ✅ What defines an effective coach — and how that’s evolved over the years ✅ The key traits that separate average coaches from exceptional ones ✅ How gym owners can build and develop coaches to create long-term impact and professional growth

Whether you're a coach looking to refine your craft or a gym owner committed to building a strong coaching team, this episode is packed with practical advice and powerful insight.

COACH PAT BARBER: https://linktr.ee/coachpatbarber 

▼ ▽ Connect With Us

HSN Mentoring Instagram  | https://www.instagram.com/hsn_mentoring  Healthy Steps Nutrition Instagram  | https://www.instagram.com/healthystepsnutrition Nicole Aucoin Instagram  | https://www.instagram.com/nicole_rd_hsn 

▼ ▽ About Healthy Steps Nutrition & HSN Mentoring: 

We believe something as fundamental as nutrition shouldn’t be complicated, which is why we focus on a simple habit-based approach. We know that helping you become the best and healthiest version of yourself isn’t just about telling you what to eat or going to the gym a few hours a week. Our holistic coaching program addresses nutrition, mindset, sleep, daily movement, support system and lifestyle paired with our expert coaches for accountability and support. Our mission is to help one million people take control of their health one step at a time. In order to do that, we need gym owners and coaches with their boots on the ground, using the Healthy Steps Nutrition framework to empower their communities to make health a way of life. HSN Mentoring provides a turn-key solution for gym owners to build, launch and grow a professional nutrition coaching program in their gym, including training, business systems, nutrition coach certification, an exclusive app to manage clients, and ongoing mentoring.

▼ ▽ Next Step For Gym Owners: Book a FREE Discovery Call {For Gym Owners Only} HERE | https://growyournutritionbusiness.com/book-a-free-call 

How much should gyms charge for nutrition? What’s the average monthly revenue from nutrition services? And how does adding a nutrition program impact your bottom line and member retention?

In this episode, we team up with Wodify to share exclusive insights from real gym data — including how Healthy Steps Nutrition Mentoring clients are using these numbers to grow their businesses.

You’ll learn: 📊 What gyms are charging for nutrition coaching 💰 Average monthly revenue from nutrition add-ons 📈 How a structured nutrition program drives retention and long-term growth 🌐 Plus: A sneak peek into the new Wodify + HSN integrations — including website templates and workflows to make it easier than ever to add nutrition coaching to your online presence.

Whether you're just getting started or ready to scale, this episode is packed with practical insights and tools to help you turn nutrition into a sustainable revenue stream.

▼ ▽ Connect With Us

HSN Mentoring Instagram  | https://www.instagram.com/hsn_mentoring  Healthy Steps Nutrition Instagram  | https://www.instagram.com/healthystepsnutrition Nicole Aucoin Instagram  | https://www.instagram.com/nicole_rd_hsn 

▼ ▽ About Healthy Steps Nutrition & HSN Mentoring: 

We believe something as fundamental as nutrition shouldn’t be complicated, which is why we focus on a simple habit-based approach. We know that helping you become the best and healthiest version of yourself isn’t just about telling you what to eat or going to the gym a few hours a week. Our holistic coaching program addresses nutrition, mindset, sleep, daily movement, support system and lifestyle paired with our expert coaches for accountability and support. Our mission is to help one million people take control of their health one step at a time. In order to do that, we need gym owners and coaches with their boots on the ground, using the Healthy Steps Nutrition framework to empower their communities to make health a way of life. HSN Mentoring provides a turn-key solution for gym owners to build, launch and grow a professional nutrition coaching program in their gym, including training, business systems, nutrition coach certification, an exclusive app to manage clients, and ongoing mentoring.

▼ ▽ Next Step For Gym Owners: Book a FREE Discovery Call {For Gym Owners Only} HERE | https://growyournutritionbusiness.com/book-a-free-call 

A must-listen for gym owners planning a fall nutrition challenge. Inside this episode, we walk through the proven Healthy Steps Nutrition framework that’s helped over 5,000 coaches launch successful challenges that boost engagement, drive results, and convert participants into long-term clients.

You’ll learn: ✅ The overall fall nutrition strategy for maximum impact ✅ The best time to launch your challenge to increase engagement and conversion ✅ How long your challenge should be (and why it matters) ✅ Answers to the most common questions gym owners ask when planning a challenge

💡 Want to save time and avoid reinventing the wheel? The Healthy Steps Nutrition Challenge Intensive is a plug-and-play system to plan, launch, and execute a professional nutrition challenge inside your gym. Exclusively delivered through the Healthy Steps Nutrition App.

Enroll here: https://growyournutritionbusiness.com/turn-key-nutrition-challenge-for-gym-owners/

In this episode, host Nicole Aucoin introduces an exciting initiative called the Global Health Project. This collaborative effort aims to bridge the gap between traditional healthcare providers and gym owners by fostering partnerships that promote lifestyle interventions—nutrition, sleep, mindset, movement, and strength training. With healthcare professionals often constrained by time in clinical settings, the Global Health Project empowers gym owners with free training on building these critical partnerships. Nicole shares real-world success stories from gyms already working with medical professionals, demonstrating the impact of integrating fitness and nutrition into patient care.

Launching on March 20th, the Global Health Project includes a free training program and a dedicated Healthcare Appreciation Week (May 17-23) to encourage collaboration between gym owners and healthcare providers. Participants will gain access to professional media, marketing tools, and continuing medical education (CME) opportunities for healthcare professionals. Whether you're already running a nutrition program or just starting to explore healthcare partnerships, this initiative provides a roadmap for expanding your impact. Tune in to learn how you can be part of this movement to improve global health and connect with medical professionals in your community.

What You'll Learn:

• Introduction to the Global Health Project
• The role of gym owners in supporting healthcare providers
• The impact of lifestyle interventions on chronic disease
• How to build successful healthcare partnerships
• Healthcare Appreciation Week (May 17-23) initiative
• The importance of CME credits for healthcare providers
• Success stories of gym and healthcare collaborations
• How HSN Mentoring supports gym owners in launching nutrition programs

LINKS:

Episode Blog Post: https://growyournutritionbusiness.com/podcast-episode-202-the-global-health-project-collaborative-initiative-to-create-bridges-between-healthcare-providers-gym-owners 

Free Downloadable Guide - 3 Steps To Hiring & Training A Nutrition Coach: HERE

Join us in person at the Gym Accelerator Summit[GAS]: 

Live event hosted by HSN Mentoring for gym owners, managers and nutrition coaches to help bridge the gap between fitness and health inside your gym. 

April 3-5, 2025 in Nashville, TN. 

Tickets & Details: HERE https://growyournutritionbusiness.com/gas/)

▼ ▽ Connect With Us

HSN Mentoring Instagram  | https://www.instagram.com/hsn_mentoring  Healthy Steps Nutrition Instagram  | https://www.instagram.com/healthystepsnutrition Nicole Aucoin Instagram  | https://www.instagram.com/nicole_rd_hsn 

▼ ▽ About Healthy Steps Nutrition & HSN Mentoring: 

We believe something as fundamental as nutrition shouldn’t be complicated, which is why we focus on a simple habit-based approach. We know that helping you become the best and healthiest version of yourself isn’t just about telling you what to eat or going to the gym a few hours a week. Our holistic coaching program addresses nutrition, mindset, sleep, daily movement, support system and lifestyle paired with our expert coaches for accountability and support. Our mission is to help one million people take control of their health one step at a time. In order to do that, we need gym owners and coaches with their boots on the ground, using the Healthy Steps Nutrition framework to empower their communities to make health a way of life. HSN Mentoring provides a turn-key solution for gym owners to build, launch and grow a professional nutrition coaching program in their gym, including training, business systems, nutrition coach certification, an exclusive app to manage clients, and ongoing mentoring.

▼ ▽ Next Step For Gym Owners: Book a FREE Discovery Call {For Gym Owners Only} HERE | https://growyournutritionbusiness.com/book-a-free-call 

In this episode of the Grow Your Nutrition Business Podcast, host Nicole Aucoin sits down with Gordon Lake, a CrossFit affiliate owner and Southeast regional rep, to discuss how he successfully added 54 new members to his gym in January. Gordon shares key strategies behind his gym's growth, including effective planning, logistics, and the power of youth strength and conditioning programs. He also dives into the importance of community engagement, follow-up strategies, and creative approaches to gym ownership. Plus, Nicole highlights upcoming events like the Gym Accelerator Summit and a healthcare appreciation initiative, designed to help gym owners support their communities and drive success. Tune in for valuable insights on business growth, member retention, and innovative gym management!

What You'll Learn:

• Gordon Lake's Success Story – How he added 54 new members in January
• Social Media Strategies – Leveraging online presence for gym growth
• Youth Strength & Conditioning Programs – Driving community engagement
• Community Involvement – Building strong relationships for retention
• Follow-Up Strategies – Keeping potential members engaged
• Thinking Outside the Box – Creative approaches to gym ownership
• Adult Membership Growth Tactics – Expanding and sustaining a member base
• Maximizing Member Value – Offering additional services to boost retention
• Personal Training & Revenue Growth – Increasing income through customized coaching
• Challenges & Pricing Strategies – Overcoming obstacles in gym management
• Upcoming Events – Gym Accelerator Summit and healthcare appreciation initiative

LINKS:

Episode Blog Post HERE.

Free Downloadable Guide - 3 Steps To Hiring & Training A Nutrition Coach: HERE

Join us in person at the Gym Accelerator Summit[GAS]: 

Live event hosted by HSN Mentoring for gym owners, managers and nutrition coaches to help bridge the gap between fitness and health inside your gym. 

April 3-5, 2025 in Nashville, TN. 

Tickets & Details: HERE https://growyournutritionbusiness.com/gas/)

▼ ▽ Connect With Us

HSN Mentoring Instagram  | https://www.instagram.com/hsn_mentoring  Healthy Steps Nutrition Instagram  | https://www.instagram.com/healthystepsnutrition Nicole Aucoin Instagram  | https://www.instagram.com/nicole_rd_hsn 

▼ ▽ About Healthy Steps Nutrition & HSN Mentoring: 

We believe something as fundamental as nutrition shouldn’t be complicated, which is why we focus on a simple habit-based approach. We know that helping you become the best and healthiest version of yourself isn’t just about telling you what to eat or going to the gym a few hours a week. Our holistic coaching program addresses nutrition, mindset, sleep, daily movement, support system and lifestyle paired with our expert coaches for accountability and support. Our mission is to help one million people take control of their health one step at a time. In order to do that, we need gym owners and coaches with their boots on the ground, using the Healthy Steps Nutrition framework to empower their communities to make health a way of life. HSN Mentoring provides a turn-key solution for gym owners to build, launch and grow a professional nutrition coaching program in their gym, including training, business systems, nutrition coach certification, an exclusive app to manage clients, and ongoing mentoring.

▼ ▽ Next Step For Gym Owners: Book a FREE Discovery Call {For Gym Owners Only} HERE | https://growyournutritionbusiness.com/book-a-free-call 

In this episode of the Grow Your Nutrition Business podcast, host Nicole Aucoin, founder of Healthy Steps Nutrition and HSN Mentoring, delves into the essential systems needed to build and scale a professional nutrition coaching program. She breaks down four key areas: client journey, client management, coach development, and quality assurance—emphasizing the importance of personalized accountability, streamlined sales processes, and consistent coaching experiences. Nicole also shares insights on the Gym Accelerator Summit and provides valuable resources for those looking to enhance or launch their nutrition coaching programs, including HSN Mentoring’s turnkey solutions and a hiring guide for nutrition coaches.

What You'll Learn:

• Building a Nutrition Coaching Program – Understanding the foundational elements of a successful coaching system.
• Defining the Client Journey – Structuring a clear path for clients to follow from onboarding to long-term success.
• Effective Client Management – Implementing streamlined processes to enhance client engagement and retention.
• Coach Development – Training and supporting coaches to maintain consistency and high-quality service.
• Quality Assurance in Nutrition Coaching – Ensuring program effectiveness through continuous evaluation and improvement.
• Streamlining Sales Processes – Creating an efficient system to attract and convert new clients.

LINKS:

Episode Blog Post HERE.

Free Downloadable Guide - 3 Steps To Hiring & Training A Nutrition Coach: HERE

Join us in person at the Gym Accelerator Summit[GAS]: 

Live event hosted by HSN Mentoring for gym owners, managers and nutrition coaches to help bridge the gap between fitness and health inside your gym. 

April 3-5, 2025 in Nashville, TN. 

Tickets & Details: HERE https://growyournutritionbusiness.com/gas/)

▼ ▽ Connect With Us

HSN Mentoring Instagram  | https://www.instagram.com/hsn_mentoring  Healthy Steps Nutrition Instagram  | https://www.instagram.com/healthystepsnutrition Nicole Aucoin Instagram  | https://www.instagram.com/nicole_rd_hsn 

▼ ▽ About Healthy Steps Nutrition & HSN Mentoring: 

We believe something as fundamental as nutrition shouldn’t be complicated, which is why we focus on a simple habit-based approach. We know that helping you become the best and healthiest version of yourself isn’t just about telling you what to eat or going to the gym a few hours a week. Our holistic coaching program addresses nutrition, mindset, sleep, daily movement, support system and lifestyle paired with our expert coaches for accountability and support. Our mission is to help one million people take control of their health one step at a time. In order to do that, we need gym owners and coaches with their boots on the ground, using the Healthy Steps Nutrition framework to empower their communities to make health a way of life. HSN Mentoring provides a turn-key solution for gym owners to build, launch and grow a professional nutrition coaching program in their gym, including training, business systems, nutrition coach certification, an exclusive app to manage clients, and ongoing mentoring.

▼ ▽ Next Step For Gym Owners: Book a FREE Discovery Call {For Gym Owners Only} HERE | https://growyournutritionbusiness.com/book-a-free-call 

In this episode of the Grow Your Nutrition Business Podcast, Nick returns to share his journey with PushPress and his evolving role in the company. He delves into the significance of integrating nutrition programs within gym management and explores leadership strategies that drive success, including the value of core values, gamification, and effective team-building. Drawing on his Marine Corps experience and insights from PushPress CEO Dan, Nick offers valuable lessons on decisiveness, building trust, and fostering community in the fitness industry. The conversation wraps up with exciting announcements about new PushPress features designed to streamline gym operations and enhance client engagement.

What You'll Learn:

• Integrating nutrition programs with gym management.
• Leadership strategies for business growth.
• The role of core values in guiding decisions and culture.
• Gamification as a tool for customer engagement.
• Insights from Nick’s Marine Corps experience.
• Building a winning team culture.
• The importance of networking and live events.
• Announcing new PushPress integrations to enhance gym operations.

▼ ▽BLOG https://growyournutritionbusiness.com/podcast-episode-199-leadership-development-with-nick-reyes-pushpress 

Gym Accelerator Summit [GAS]: HERE https://growyournutritionbusiness.com/gas/)

Live event hosted by HSN Mentoring to bridge the gap between fitness and health inside your gym. Our annual event will be held in Nashville, TN on April 3-5th, 2025. 

PRESALE live now. Lock in your spot today and save $150 on tickets through October 31st, 2025 HERE. 

▼ ▽ Connect With Us

HSN Mentoring Instagram  | https://www.instagram.com/hsn_mentoring  Healthy Steps Nutrition Instagram  | https://www.instagram.com/healthystepsnutrition Nicole Aucoin Instagram  | https://www.instagram.com/nicole_rd_hsn 

▼ ▽ About Healthy Steps Nutrition & HSN Mentoring: 

We believe something as fundamental as nutrition shouldn’t be complicated, which is why we focus on a simple habit-based approach. We know that helping you become the best and healthiest version of yourself isn’t just about telling you what to eat or going to the gym a few hours a week. Our holistic coaching program addresses nutrition, mindset, sleep, daily movement, support system and lifestyle paired with our expert coaches for accountability and support. Our mission is to help one million people take control of their health one step at a time. In order to do that, we need gym owners and coaches with their boots on the ground, using the Healthy Steps Nutrition framework to empower their communities to make health a way of life. HSN Mentoring provides a turn-key solution for gym owners to build, launch and grow a professional nutrition coaching program in their gym, including training, business systems, nutrition coach certification, an exclusive app to manage clients, and ongoing mentoring.

▼ ▽ Next Step For Gym Owners: Book a FREE Discovery Call {For Gym Owners Only} HERE | https://growyournutritionbusiness.com/book-a-free-call 

In this episode of the Grow Your Nutrition Business podcast, host Nicole Aucoin is joined by Athena Perez to discuss the critical role of support systems for larger body athletes in fitness and nutrition coaching. Athena shares her personal journey through CrossFit, her weight loss experience, and becoming a CrossFit affiliate owner. The discussion highlights her course designed to help coaches address not only physical and nutritional needs but also the importance of emotional support. They explore the challenges athletes face, such as the strain on personal relationships when health priorities shift, and emphasize the need for coaches to guide clients in building and navigating these support systems. Athena also announces upcoming events and seminars to train coaches on working with this demographic more effectively.

What You'll Learn:

• Importance of support systems for larger body athletes in fitness and nutrition coaching
• Athena’s transformative journey through CrossFit and weight loss
• Becoming a CrossFit affiliate owner and its impact on her coaching approach
• Creation of a course to help coaches serve larger body athletes
• Addressing physical, nutritional, and emotional support in coaching
• Challenges of support systems, including personal relationship dynamics
• The effect of health priorities on relationships, such as increased divorce rates
• Upcoming events and seminars focused on training coaches to work with larger body athletes

Are you looking to work with larger body athletes? 

Take her course at Healthy Steps Nutrition & CrossFit HSN on November 9th. Use the code GROW50 to get $50 off the course. 

Register here: https://scalednationtraining.regfox.com/working-with-larger-bodies-pompano-beach-florida

Gym Accelerator Summit [GAS]: HERE (https://growyournutritionbusiness.com/gas/)

Live event hosted by HSN Mentoring to bridge the gap between fitness and health inside your gym. Our annual event will be held in Nashville, TN on April 3-5th, 2025. 

PRESALE live now. Lock in your spot today and save $150 on tickets through October 31st, 2025 HERE. 

▼ ▽ Connect With Us

HSN Mentoring Instagram  | https://www.instagram.com/hsn_mentoring  Healthy Steps Nutrition Instagram  | https://www.instagram.com/healthystepsnutrition Nicole Aucoin Instagram  | https://www.instagram.com/nicole_rd_hsn 

▼ ▽ About Healthy Steps Nutrition & HSN Mentoring: 

We believe something as fundamental as nutrition shouldn’t be complicated, which is why we focus on a simple habit-based approach. We know that helping you become the best and healthiest version of yourself isn’t just about telling you what to eat or going to the gym a few hours a week. Our holistic coaching program addresses nutrition, mindset, sleep, daily movement, support system and lifestyle paired with our expert coaches for accountability and support. Our mission is to help one million people take control of their health one step at a time. In order to do that, we need gym owners and coaches with their boots on the ground, using the Healthy Steps Nutrition framework to empower their communities to make health a way of life. HSN Mentoring provides a turn-key solution for gym owners to build, launch and grow a professional nutrition coaching program in their gym, including training, business systems, nutrition coach certification, an exclusive app to manage clients, and ongoing mentoring.

▼ ▽ Next Step For Gym Owners: Book a FREE Discovery Call {For Gym Owners Only} HERE | https://growyournutritionbusiness.com/book-a-free-call 

In this episode of the Grow Your Nutrition Business Podcast, host Nicole Aucoin dives into the practical ways gym owners and coaches can successfully integrate nutrition coaching into their fitness programs. She emphasizes the power of informal conversations about nutrition and how these discussions can help members better understand the connection between what they eat, their fitness goals, and overall wellness. Nicole highlights the importance of team alignment to ensure a consistent message on nutrition and fitness is delivered across the board. She also shares valuable insights on protein intake, the significance of sleep, and how gym members can leverage health savings accounts for nutrition coaching. Additionally, Nicole presents turnkey solutions for gym owners looking to launch nutrition programs within their facilities, making it easier to offer members a comprehensive approach to health.

• The importance of empowering gym owners and coaches to integrate nutrition coaching into their programs.
• Encouraging informal conversations about nutrition and its impact on fitness.
• Aligning teams to deliver a consistent message on nutrition and fitness.
• The role of protein in fitness and practical tips for protein intake.
• Connecting nutrition, sleep, and overall health for gym members.
• Utilizing health savings accounts for nutrition coaching.
• Turnkey solutions for gym owners to launch nutrition coaching programs.

▼ ▽ BLOG: https://growyournutritionbusiness.com/podcast-episode-197-nutrition-conversation-starter-in-your-gym-prioritizing-protein-when-strength-training

Gym Accelerator Summit [GAS]: HERE (https://growyournutritionbusiness.com/gas/)

Live event hosted by HSN Mentoring to bridge the gap between fitness and health inside your gym. Our annual event will be held in Nashville, TN on April 3-5th, 2025. 

PRESALE live now. Lock in your spot today and save $150 on tickets through October 31st, 2025 HERE. 

▼ ▽ Connect With Us

HSN Mentoring Instagram  | https://www.instagram.com/hsn_mentoring  Healthy Steps Nutrition Instagram  | https://www.instagram.com/healthystepsnutrition Nicole Aucoin Instagram  | https://www.instagram.com/nicole_rd_hsn 

▼ ▽ About Healthy Steps Nutrition & HSN Mentoring: 

We believe something as fundamental as nutrition shouldn’t be complicated, which is why we focus on a simple habit-based approach. We know that helping you become the best and healthiest version of yourself isn’t just about telling you what to eat or going to the gym a few hours a week. Our holistic coaching program addresses nutrition, mindset, sleep, daily movement, support system and lifestyle paired with our expert coaches for accountability and support. Our mission is to help one million people take control of their health one step at a time. In order to do that, we need gym owners and coaches with their boots on the ground, using the Healthy Steps Nutrition framework to empower their communities to make health a way of life. HSN Mentoring provides a turn-key solution for gym owners to build, launch and grow a professional nutrition coaching program in their gym, including training, business systems, nutrition coach certification, an exclusive app to manage clients, and ongoing mentoring.

▼ ▽ Next Step For Gym Owners: Book a FREE Discovery Call {For Gym Owners Only} HERE | https://growyournutritionbusiness.com/book-a-free-call