Take our FREE Video Podcast Fit Assessment ➡️ cincinnatipodcaststudio.com/fit

Ep 011 - The 7 Lessons Business Leaders Need To Know About Podcasting

What does it really take to grow a podcast in 2025—especially if you’re building from Greater Cincinnati/NKY and not chasing celebrity numbers? In this episode of Grow Your Podcast with Josh Lewis, we unpack the 7 most important lessons from our first 10 episodes that every business leader, thought leader, and content creator needs to know.

You’ll learn:

- Why consistency beats frequency (and how to set realistic expectations)

- How to pick the right metrics that matter for your goals (hint: it’s not views)

- Guest strategy that builds authority and opens doors for biz dev

- How to prepare based on your personality + make guests comfortable

- Active listening techniques that improve interviews instantly

- The 3 monetization paths that actually work (and why AdSense isn’t one of them)

- Why being audience-obsessed is the ultimate growth hack

We also share a bonus lesson: why iteration and feedback loops are the secret to long-term podcast success. Whether you’re launching your first show or scaling a branded podcast, these lessons apply.

___

Connect with Brian Erickson:

- https://www.linkedin.com/in/bwerickson

- http://instagram.com/cincybizpod

- https://www.youtube.com/@cincybizpod

Connect with Josh Lewis:

- https://www.linkedin.com/in/devisinggood

- http://instagram.com/devisinggood

___

Subscribe & Listen to more content here:

➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast

➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ

➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379

➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

___

Produced by the Cincinnati Podcast Studio

Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast?

Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour

Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/

___

Connect with us!

YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio

Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio

Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio

Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Fit Assessment ➡️ cincinnatipodcaststudio.com/fit

Ep 010 - Podcasting Expert Defines True Success in Podcasting (ft. Tom Brown from Chicago Podcast Studio)

This episode of Grow Your Podcast with Josh Lewis dives into the REAL ROI of video podcasting—especially for businesses in Greater Cincinnati & Northern Kentucky. Tom Brown of the Chicago Podcast Studio breaks down why “right views” beat “more views,” how to turn interviews into relationships and revenue, and why high-quality production builds instant credibility—all while keeping your show sustainable and fun.

You’ll learn:

- What success actually looks like for a podcast (hint: not just ad money)

- A simple strategy to turn your show into a client engine (networking vanity metrics)

- When individuals vs. businesses should start a show—and who shouldn’t

- Why video is better than audio for discoverability (clips, social, and brand touchpoints)

- DIY vs. studio: cost, time, and peace-of-mind tradeoffs

- How to pitch sponsors early (local partners & niche-aligned brands)

If you’re in Greater Cincinnati/NKY and want help launching or leveling up a video podcast, book a studio tour at Cincinnati Podcast Studio.

Connect with Tom Brown:

- https://www.linkedin.com/in/thomas-brown-innovadigital

- https://www.linkedin.com/company/chicago-podcast-studio

- https://www.linkedin.com/company/creator-space-chi

Connect with Josh Lewis:

- https://www.linkedin.com/in/devisinggood

- http://instagram.com/devisinggood

___

Subscribe & Listen to more content here:

➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast

➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ

➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379

➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

___

Produced by the Cincinnati Podcast Studio

Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast?

Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour

Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com

___

Connect with us!

YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio

Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio

Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio

Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Fit Assessment ➡️ cincinnatipodcaststudio.com/fit

Ep 009 - This Brand Strategist Explains the #1 Reason Podcasts Fail (ft. Caleb Ralston)

Successful podcasts don’t start with fancy gear, they start with a good idea and execution that builds trust. In this deep‑dive with brand‑content strategist Caleb Ralston (worked with Gary Vaynerchuk as well as Alex & Leila Hormozi), Josh Lewis unpacks why proximity builds loyalty, how to crush the ‘improper expectations’ give you a false target, and how your brand matters in podcasting.

You’ll learn:

• The “proximity principle” that makes listeners feel like they know you
• Why video podcasting unlocks WAY more content opportunities than audio‑only clips
• The secret of “intentional pairing” and interest‑stacking to build a magnetic personal brand

Follow Caleb Ralston:

• Web: https://www.calebralston.com
• YouTube: https://www.youtube.com/@CalebRalston
• Instagram: https://www.instagram.com/calebralston
• LinkedIn: https://www.linkedin.com/in/calebralston

Connect with Josh Lewis:

• LinkedIn: https://www.linkedin.com/in/devisinggood
• Instagram: http://instagram.com/devisinggood

___

Subscribe & Listen to more content here:

➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast

➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ

➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379

➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

___

Produced by the Cincinnati Podcast Studio

Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast?

Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour

Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/

___

Connect with us!

YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio

Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio

Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio

Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Fit Assessment ➡️ cincinnatipodcaststudio.com/fit

Ep 008 - Stop Chasing Numbers, Start Building True Fans (B2B CEO Shares Experience From Over 200+ Episodes)

Episode Description:

In today’s episode, Cincinnati leadership expert and Talent Magnet Institute & Centennial CEO Mike Sipple Jr. shares the ups and downs of hosting the Unconventional Leadership podcast through over 200+ epsidoes.

Whether you’re a podcaster, content marketer, or brand builder, you’ll walk away with road‑tested tactics to grow true fans, elevate authority, and turn every episode into a multi‑platform marketing asset.

👉 Ready to find out if video podcasting is right for your brand? Take our FREE Video Podcast Fit Assessment:

cincinnatipodcaststudio.com/fit

Connect with Mike Sipple Jr.:

• https://www.linkedin.com/in/mikesipplejr
• http://youtube.com/@talentmagnetinstitute

Connect with Josh Lewis:

• https://www.linkedin.com/in/devisinggood
• http://instagram.com/devisinggood

___

Subscribe & Listen to more content here:

➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast

➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ

➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379

➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

___

Produced by the Cincinnati Podcast Studio

Creating a high‑quality DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast?

Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour

Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com

___

Connect with us!

YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio

Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio

Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio

Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Fit Assessment ➔ cincinnatipodcaststudio.com/fit

Ep 007 - Why Todd Henry Deleted His Entire Podcast

What would make a podcaster with over 20 million downloads delete everything and start over from scratch?

In this episode, Josh Lewis sits down with best-selling author and keynote speaker Todd Henry (The Accidental Creative, Die Empty, Herding Tigers). Todd reveals why, after two decades of podcasting, he removed his entire archive, ditched ads, and rebuilt his show from the ground up.

Whether you're a podcaster, content creator, or a brand builder, this episode will challenge how you think about your podcast's purpose, sustainability, and growth.

Connect with Todd Henry:

➔ https://www.toddhenry.com

➔ https://podcast.toddhenry.com

➔ https://www.toddhenry.com/subscribe

➔ https://www.toddhenry.com/books

Connect with Josh Lewis:

➔ https://www.linkedin.com/in/devisinggood

➔ https://instagram.com/devisinggood

➔ https://cincinnatipodcaststudio.com

---

Subscribe & Listen to more content here:

➔ Web: https://cincinnatipodcaststudio.com/growyourpodcast

➔ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ

➔ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379

➔ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

---

Produced by the Cincinnati Podcast Studio

Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast?

Book a Tour Today ➔ https://cincinnatipodcaststudio.com/tour

Learn more about the Cincinnati Podcast Studio: ➔ https://cincinnatipodcaststudio.com

---

Connect with us!

YouTube ➔ https://www.youtube.com/@cincinnatipodcaststudio

Instagram ➔ https://www.instagram.com/cincinnatipodcaststudio

Facebook ➔ https://www.facebook.com/cincinnatipodcaststudio

Tik Tok ➔ https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn ➔ https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Fit Assessment:

https://cincinnatipodcaststudio.com/fit

DOWNLOAD the "3 Pillars for Effective Podcasting"

https://cincinnatipodcaststudio.com/3-pillars-of-effective-podcasting

Ep. 6 - Is Your Podcast Missing These 3 Growth Pillars?

Ready to turn your show from “just another podcast” into a brand‑building machine? In this episode Josh Lewis and fellow Cincinnati  Podcast  Studio co‑founder Brian Erickson break down the 3 Pillars of Effective Podcasting every brand needs:

1. Point to the podcast
2. Engage with the podcast
3. Use the podcast to point to products & services

DOWNLOAD the "3 Pillars for Effective Podcasting"

https://cincinnatipodcaststudio.com/3-pillars-of-effective-podcasting

Connect with Brian Erickson:

• https://www.linkedin.com/in/bwerickson
• https://www.youtube.com/@Cincybizpod

Connect with Josh Lewis:

• https://www.linkedin.com/in/devisinggood-
• http://instagram.com/devisinggood

Other videos mentioned:

• Colin & Samir interview with Paddy Galloway - https://www.youtube.com/watch?v=L9CO1FcRHC
• Interview with LinkedIn Expert, Angie Snowball - https://www.youtube.com/watch?v=73QD_fhcS1A

• Omar Eltakrori & Daniel Priestly - https://www.youtube.com/watch?v=PjF4rIDwPo8
• Steven Barlett (Diary of a CEO) Interviews Simon Sinek - https://www.youtube.com/watch?v=W4tqbEmplug
• The Unconventional Leadership Podcast talking about AI - https://www.youtube.com/watch?v=S2butbc7t0I

#podcaster #videopodcast #contentmarketing #cincinnati #northernkentucky #branding #thoughtleadership

___

Subscribe & Listen to more content here:

➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast

➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ

➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379

➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

___

Produced by the Cincinnati Podcast Studio

Creating a high‑quality DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast?

Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour

Learn more about the Cincinnati Podcast Studio ➡ https://cincinnatipodcaststudio.com

___

Connect with us!

YouTube ➡ https://www.youtube.com/@cincinnatipodcaststudio

Instagram ➡ https://www.instagram.com/cincinnatipodcaststudio

Facebook ➡ https://www.facebook.com/cincinnatipodcaststudio

TikTok ➡ https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Fit Assessment ➡️ cincinnatipodcaststudio.com/fit

Ep 005 - Why LinkedIn Short-Form Video is ACTUALLY Working

LinkedIn expert, Angie Snowball (aka “The LinkedIn Lady), talks about how the DOs and DON'Ts of LinkedIn.

We unpack:

• Why conversations beat connection-counts
• How short-form video helps brand trust and SSI scores
• How NOBODY likes copy & paste AI posts (and what to do instead)
• Angie’s journey to LinkedIn’s exclusive Advisor Hub

___

Connect with Angie Snowball:

• https://www.linkedin.com/in/angiesnowball
• https://www.angiesnowball.com
• https://www.youtube.com/@ServingUpSuccess

Angie's Courses on LinkedIn:

• Perfect Your LinkedIn Profile: https://www.angiesnowball.com/offers/EDLB5dTZ/checkout
• Leveraging LinkedIn to Win: https://www.angiesnowball.com/offers/B6ifNZoz/checkout
• The LinkedIn Loop: https://www.angiesnowball.com/offers/nGwiYNvG/checkout

Connect with Josh Lewis:

• https://www.linkedin.com/in/devisinggood
• http://instagram.com/devisinggood

___

Subscribe & Listen to more content here:

➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast

➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ

➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379

➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

___

*Produced by the Cincinnati Podcast Studio

Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast?

• Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour
• Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com

___

Connect with us!

YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio

Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio

Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio

Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Fit Assessment ➡️ cincinnatipodcaststudio.com/fit

Ep 004 - Are Your Podcast Interviews Boring? (Hacks From a Former Journalist)

Struggling to grow your video-podcast? In this episode of Grow Your Podcast, Josh Lewis sits down with journalist-turned-host Peter Kersting to break down the exact interview techniques that turn casual viewers into loyal fans. You’ll learn how a single skill can help you with networking, brand authority and audience retention.

What you’ll discover

• Why “interested is interesting” (and how to show it on-camera)
• Bullet-proof prep that avoids sounding scripted yet keeps the convo on track
• Open-ended vs. leading questions—and the one line that rescues any dead-air moment
• A live case study from MLB spring training that changed Peter’s career (and will change your interviews)
• On-air active-listening tricks that editors (and guests) love
• Biggest mistakes new podcasters make—and exactly how to fix them before you hit record

Connect with Peter Kersting:

• https://www.linkedin.com/in/peter-kersting/
• https://peterkersting.com/podcast/
• https://www.youtube.com/@1peterk1

Connect with Josh Lewis:

• https://www.linkedin.com/in/devisinggood/
• http://instagram.com/devisinggood

====================

Subscribe & Listen to more content here:

➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast

➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ

➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379

➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

====================

Produced by the Cincinnati Podcast Studio

Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast?

Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour

Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/

====================

Connect with us!

YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio

Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio

Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio

Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

Episode 003: How to Be a Successful Podcaster

Take the FREE Video Podcast Fit Assessment ➡️ https://cincinnatipodcaststudio.com/fit

Are you in the Greater Cincinnati area and interested in starting your own podcast?

Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour

==========================================

DESCRIPTION:

Are you serious about building your brand? Join Josh Lewis as he takes a look at how the best in the business grow their brands through video podcasting.

==========================================

Subscribe & Listen to more content here:

Web ➡ https://cincinnatipodcaststudio.com/growyourpodcast

YouTube ➡ https://cincinnatipodcaststudio.com/gyp-youtube

Apple ➡ https://cincinnatipodcaststudio.com/gyp-apple

Spotify ➡ https://cincinnatipodcaststudio.com/gyp-spotify

==========================================

Connect with the Josh Lewis!

LinkedIn ➡ https://www.linkedin.com/in/devisinggood/

==========================================

Connect with us!

YouTube ➡ https://www.youtube.com/@cincinnatipodcaststudio

Instagram ➡ https://www.instagram.com/cincinnatipodcaststudio

Facebook ➡ https://www.facebook.com/cincinnatipodcaststudio

Tik Tok ➡ https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

==========================================

This is a podcast of the Cincinnati Podcast Studio

Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast?

Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour

Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com

Episode 002: Why TRUST is the SECRET WEAPON of Video Podcasting

Take the FREE Video Podcast Fit Assessment ➡️ https://cincinnatipodcaststudio.com/fit

Are you in the Greater Cincinnati area and interested in starting your own podcast?

Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour

==========================================

DESCRIPTION:

Are you serious about building your brand? Join Josh Lewis as he takes a look at how the best in the business grow their brands through video podcasting.

==========================================

Subscribe & Listen to more content here:

Web ➡ https://cincinnatipodcaststudio.com/growyourpodcast

YouTube ➡ https://cincinnatipodcaststudio.com/gyp-youtube

Apple ➡ https://cincinnatipodcaststudio.com/gyp-apple

Spotify ➡ https://cincinnatipodcaststudio.com/gyp-spotify

==========================================

Connect with the Josh Lewis!

LinkedIn ➡ https://www.linkedin.com/in/devisinggood/

==========================================

Connect with us!

YouTube ➡ https://www.youtube.com/@cincinnatipodcaststudio

Instagram ➡ https://www.instagram.com/cincinnatipodcaststudio

Facebook ➡ https://www.facebook.com/cincinnatipodcaststudio

Tik Tok ➡ https://www.tiktok.com/@cincinnatipodcaststudio

LinkedIn ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

==========================================

This is a podcast of the Cincinnati Podcast Studio

Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast?

Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour

Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com