Grow Your Practice Podcast

In today's episode of the Grow Your Practice Podcast, host Chad Madden interviews Gary Hauck, a lifelong friend and successful businessman, about his journey in the construction industry. Gary shares his insights into building and leading a successful company, including the importance of culture, hiring the right people, and fostering employee engagement. He also discusses pivotal moments, such as transitioning leadership, handling failures, and maintaining a work-life balance. Listen in for inspiring stories and practical advice to help grow your private practice and manage your team effectively.

Gary's principles are integral to how we operate at Breakthrough, influencing our Profitability Under Pressure course, which has helped hundreds of private practice owners. Deadline is June 7 at 11:59PM EST. Apply here: https://getbreakthrough.com/grow

00:19 Meet Gary Houck: A Lifelong Connection

01:08 The Roofing Business: Success and Leadership

04:23 Company Culture and Values

07:41 Leadership Evolution and Strategic Decisions

12:42 Building Long-Term Client Relationships

16:38 Handling Failures and Learning from Mistakes

19:11 Employee Engagement and Company Culture

25:24 Lifelong Learning and Adaptability

29:10 Culture and Attitude in the Workplace

31:31 Learning from Different Industries

31:44 Early Career Experiences

34:21 Financial Health and Business Decisions

40:50 Balancing Work and Family Life

46:52 Legacy and Regrets

54:12 Advice for Young Professionals

You can find Gary at https://www.houcks.com

Welcome to a special episode of the Grow Your Practice podcast, featuring insights from the Market for Profit session held last week at a live boot camp in Harrisburg, PA. Here’s what you missed if you couldn’t attend:

In this episode, we focus on:

- Filling Schedules and Utilizing Space

- Reactivating Past Patients

- Leveraging Referrals

- Expanding Service Offerings

- Building a Strong Brand and Community Presence

All of this and so much more is included in our Profitability Under Pressure course, which aims to help practice owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Extended deadline is June 7th at 11:59PM EST. Apply here: https://getbreakthrough.com/grow

00:19 Identifying Marketing Challenges in Healthcare

00:43 Maximizing Clinic Space and Efficiency

02:10 Five Pathways to Attract New Patients

05:55 Leveraging Data for Targeted Marketing

08:10 Exploring Profitable Patient Demographics

10:16 Marketing Strategies for Different Patient Groups

13:21 Targeting Specific Demographics for Higher Profit

16:11 Unlocking Patient Segmentation: Strategies for Healthcare Marketing

19:16 Maximizing Text Campaigns: Real-world Success Stories

21:03 Personalized Communication: The Key to Patient Reactivation

22:32 Exploring Multichannel Marketing: Emails, Calls, and Texts

23:48 Targeting and Understanding Your Audience for Better Engagement

28:35 Leveraging Technology and Partnerships in Healthcare

33:32 Apply to the ‘Profitability Under Pressure’ Course

This episode of Grow Your Practice hosted by Chad Madden features Dr. Sterling Carter, a multifaceted entrepreneur, motivational speaker, and physical therapist with 25 years of service as an army veteran. Carter discusses his journey co-authoring the book 'Double Your Success' with his twin brother, focusing on overcoming challenges and leveraging opportunities for growth in the therapy staffing industry.

The discussion also covers practical strategies for private practice owners to improve their business operations by:

1. Negotiating with insurance companies

2. Writing a patient accountability plan,

3. Expanding practice services

4. Building a brand

Along with so much more. Sterling is a ‘Profitability Under Pressure’ course customer, which aims at helping clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Deadline is TODAY at 11:59PM EST. Apply here: https://getbreakthrough.com/grow

You can find Dr. Sterling at www.drsterlingcarter.com

In this episode, host Chad Madden explains how private practice owners can grow their practice by effectively using texting for patient reactivation. He discusses the importance of maintaining a current patient list and strategies for re-engaging past patients through personalized text messages. The episode also covers the best practices for ensuring compliance, leveraging patient lists for targeted marketing, and utilizing deference questions to encourage reactivations. Chad offers The 10 Text Challenge Template to help practice owners implement these strategies and shares success stories from the practice community.

You can find the template here: https://offer.getbreakthrough.com/bonuses-texting-for-profit

Additionally, he introduces the ‘Profitability Under Pressure’ course aimed at helping clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Deadline is May 17th. Apply https://getbreakthrough.com/grow

3 Keys to Increasing Profit Margins Despite Declining Reimbursements

Are declining reimbursements crushing your practice growth goals?

Listen in and learn tactics for physical therapy practice owners to combat financial pressures such as inflation and declining reimbursements.

This episode covers 3 keys to increasing profit margins and an in-depth look at the new course, 'Profitability Under Pressure.'

Discover tools and strategies for improving schedule filling, payer mix, and patient lifetime value, as well as how to implement these tactics.

To apply to Profitability Under Pressure today, click here: getbreakthrough.com/apply/ - a limited number of scholarships are currently available to early bird applicants for the upcoming cohort.

If you’re like many owners, your revenue per visit stays the same. For others, it’s slightly decreased.

These rates are not keeping up with inflation. This is a problem.

We put together an educational session in a webinar to address this issue.

In this episode, I go over:

• A simple 4-step process any owner can do to create a plan
• How owners have increased their rev/visit up to $20/visit
• The 12 tactics you could implement to increase your rev/visit
• Tools successful owners are using to increase their profits

We have all dealt with reimbursement cuts, inflation, market pressure, undervalued in the market, but it doesn’t have to stay that way.

If you’re feeling the pressure of shrinking margins, you’re doing well and you want to stay ahead, and you enjoyed this Secrets to Revenue Per Visit webinar episode, I invite you to enroll in our next course, Profitability Under Pressure. We also have an Early Bird Scholarship.

Deadline is April 30th. You want to save your spot so you don’t miss out.

Go hear to sign up for our next webinar, Profitability Under Pressure, and apply to our scholarship:

https://offer.getbreakthrough.com/application-pup-short-form

Navigating the Pressures of Private Practice: Revenue, Profit Margins, and Staffing

This episode delves into the primary concerns of private practice owners as revealed by a recent national survey: revenue per visit, profit margins, and staff retention.

The discussion highlights the challenges of declining revenue per visit, influenced by factors like insurance company policies and inflation. Strategies for improving financial health, such as understanding and managing expenses, maximizing profitability, and optimizing clinician schedules, are explored.

Chad also touches on effective management and marketing techniques, including the importance of reactivations, referrals, and optimizing insurance relations. Real-life examples and solutions for increasing clinic profitability and revenue per visit are provided, emphasizing the importance of looking into business metrics and planning strategically for growth and stability.

Ready to learn how you can improve your practice's financial health? Apply for Profitability Under Pressure and learn how you can see $10K more in profits guaranteed.

Have you invested in laser therapy or shockwave modalities? If you're like most PT private practice owners, acquiring the device is only the beginning - getting patients to buy in and purchase cash-based treatment packages is a whole other ballgame.

Join Chad Madden as he teams up with Mark Callanen from Enovis during a previously-recorded live webinar to unveil powerful strategies for elevating cash-based revenue in private physical therapy practices.

Discover how integrating cash-based services can counteract dwindling insurance reimbursements and propel practice profitability to new heights.

During the live webinar, Chad and Mark delved into pivotal topics, including:

• Introduction to Cash-Based Revenue Strategies: Learn the essentials of maximizing cash-based revenue and its transformative impact on practice growth.
• Unveiling the Power of Cash-Based Services: Explore the significance of incorporating cash-based services amidst evolving market dynamics.
• Strategies for Profit Maximization: Uncover operational tips and insights for seamlessly integrating technologies like light force laser and shockwave therapies into your practice.

Gain valuable insights from real-world case studies showcasing the tangible benefits of implementing these strategies, from amplified revenue streams to enhanced patient outcomes. Plus, discover practical resources to kickstart your journey towards practice prosperity.

Want to learn more: visit getbreakthrough.com/enovis today!

If you want help elevating your PT practice growth and improving your profitability, cash-based services are only one of many, many strategies. Learn the rest and get 90 days of support during the Profitability Under Pressure Program. You'll increase your profits by $10K guaranteed.

Visit getbreakthrough.com/apply to see if you're eligible for current scholarships.

Throwback Episode from September 2021: "Practice Owner & author Steve Line Shares How to Grow Your Practice with “The Feel Good Experience"

Join Chad Madden for an insightful conversation with Steven L. Line, the author of "The Feel-Good Experience: Growing Your Physical Therapy Practice with 5-Star Customer Service." In this engaging episode, you'll discover ways you can revolutionize the patient experience in your practice.

Tune in to learn about efficiency, management strategies, team development, and using metrics for healthcare practice growth and success.

"The Feel-Good Experience" provides a comprehensive game plan for healthcare providers, practice owners, and managers to enhance their practices through an integrated approach focused on the patient experience.

Steven's practical step-by-step guide is a must-read for anyone seeking better outcomes for their patients, their team, and their practice. Take the first step towards creating a truly exceptional patient experience in your healthcare practice.

Are you ready to grow your practice... but are unsure of where to start? Click to schedule a Complimentary Growth Assessment with a Breakthrough Program Director and gain valuable insights for your practice growth potential.

Steve's Book is Available Here

Want to take your physical therapy private practice to new heights? Join us for a game-changing episode and learn the $20M Marketing System for Physical Therapy Private Practices.

In a recent webinar, Chad Madden taught a live audience how he used precise marketing systems, honed over 20 years, to grow his PT practice from $4M to $20.8M in 6 years.

Tune in to reveal:

• The #1 Key Ingredient of a Marketing System
• Common Marketing Pitfalls
• 5 Pathways of New Patient Flow
• How to Set Up A Marketing Department

Discover the critical difference between processes and full-blown systems - and why having robust systems in place is the key to unlocking explosive growth for your practice. Chad pulls back the curtain on his proven system-building framework that has allowed him to consistently attract new patients while avoiding the pitfalls that trap other practices.

You'll learn indispensable secrets, such as when and how to leap into online advertising juggernauts like Facebook and Instagram. Chad explains how to track and optimize your marketing efforts for maximum impact and returns.

Whether you're just getting started or looking to take your established practice to stratospheric new levels, this podcast is packed with forward-thinking insights and real-world tactics you won't want to miss. Tune in and grow your practice while you gain an edge over your competition.

To learn more, take advantage of a Free Breakthrough Growth Assessment: offer.getbreakthrough.com/assessment