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Transcript

Blake Beus  0:02  Okay, we're recording right recording. So, Greg, before before we hit the record button, we do this too many times we were talking about yes, search engine optimization or SEO, but specifically YouTube, SEO. And we both have a ton of thoughts on this you've actually been experimenting with with your own YouTube content on this. So, so tell people what you've been kind of experimenting on. And we will hash out some other ideas and plans and some things.

Greg Marshall  0:27  Yeah. So I mean, one of the things is, I've been creating video content for a very long time for years now. And but one of the things that I have lacked is an actual SEO strategy, right? So I use my video content in very specific way to attract, you know, my audience and generate business. But one thing that I haven't paid attention to is the is Search, YouTube search, and how to actually maximize that. And so recently, I've been testing and you've inspired me to do this, this, so I'm going to give you credit for that. I want to make sure everyone knows that Blake actually inspired me to do this. But recently, I've been testing different strategies for YouTube search. And right now I've been doing what they call like newsjacking, which is whatever is the trend right now. Right? For example, we just had a big boxing fight on Saturday. And, you know, Tyson fury and Deontay Wilder was was the fight. So I utilized their event, basically, and then created a video that's related to so that it could pop up in the search. And I've done that a couple times. I've also done it with my team, the Baltimore Ravens, Lamar Jackson. And I've noticed that the search traffic on my channel daily has increased and it's in it's starting to increase more and impact other videos. And so that's just something that I'm seeing that's working. And I'm, I'm curious to hear your thoughts on like, yeah, search engine strategy, what you should be doing, and just in general, what should people be doing?

Blake Beus  1:57  Yeah, yeah, I love the term newsjacking. It's one I actually haven't heard for a long time. A lot of people don't know, when I first started in the tech world, my very first job was Search Engine Optimization. For an E commerce brand based out of here, Utah, that is no longer around. But it was back in the day when we went to rank well, you had to have like 20 different websites with all the contents. We're managing content for all these different websites. But I'm glad that's gone. Quick story right along newsjacking when you guys remember when the Tesla truck was announced, and Elon, yes, did this thing. And he's like the the windows are bulletproof and has some holidays. And it breaks a window. One One marketer I saw and I was so jealous, I didn't come up with this idea. But he came out he dropped a video that was essentially titled, The real reason the Tesla truck window broke and talked about how, how, in his opinion, the window broke on purpose, because it generated a ton of news stories. And one thing that Elon Musk is insanely good at is generating buzz. And he knows he knows that a lot of people like to make fun of wealthy billionaires failing on stage. Yep. But he also knows that that will come back to him in money long term in Tesla truck sales, because there'll be able to say, well, we got it fixed, guys. I don't know if that's the exact reason why I broke but I wouldn't put it past Elon Musk to do something like that, that that's definitely something that I could see him do. Absolutely. Absolutely. So, um, so yeah, I mean, let's just talk about SEO and YouTube, SEO. So YouTube, SEO has been gaining popularity for years, you know? And there's, there's a few different reasons. First of all, there's so much content to SEO competition in the Google search engine. But Google, I don't know exactly when