On this episode Josiah and Ryan discuss what solar companies can be doing to keep their marketing efforts going during what is a traditionally slow Q4 in the solar industry.

Use the seasonality of people expecting deals and offers as well as focus on your brand awareness to keep your company moving forward.

Hosted on Acast. See acast.com/privacy for more information.

So, you now have a healthy flow of solar leads. What should you do with them?

Stare at them? Just pile them up? Or poke it with a stick?

In this episode, I invited Ryan Webber, our creative director, where we'll talk about what to do with your leads, how to convert them into appointments and the best practices of appointment setting.

Timestamps:

(01:27) #1 Reason why some of our clients leave PB EVEN if they got a healthy flow of leads.

(02:56) The first thing you should do when you get a lead.

(03:09) Do I really need to call the lead right away, even when I'm out of the office or playing with the kids? Here are Josiah's recommendations.

(03:46) Josiah's 4-letter word follow-up framework could instantly help you rack up appointments from your leads.

(05:10) The #1 mistake most solar reps make when following up leads.

(05:30) If you don't do THIS to your leads, might as well kiss them goodbye because you just lost the opportunity.

(06:37) How to convert your leads into appointments without lifting a finger.

Follow Us On Social Media:

Facebook Page: @prospectbacon

Instagram: @prospect_bacon

Facebook Group: Prospect Bacon: Grow Your Solar Business

Want to see how we manage over $1.5Mill/mo. Solar ads across Facebook, Instagram, YouTube and TikTok?

Book a call here: https://fb.prospectbacon.com/podcast

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Josh Weymer, our account management head, joins me as we speak to a dear friend of ours, Austin Anderson.

Austin is the owner and founder of HomeSourced — a Philippine-based outsourcing company specializing in support for solar sales and solar contracting businesses.

That includes appointment setting (call center), reactivation, payroll, sales support, etc... literally everything a solar company needs.

Together with Josh, we grilled Austin on how he was able to grow his company to more than 500+ employees.

We also discussed the best practices for converting leads into appointments and what role you need to hire first when you're looking to scale.

Timestamps:

(01:43) How Austin pivoted from having a marketing agency into owning Home Sourced.

(04:45) How Home Sourced operates

(08:05) The first role you should hire when you're looking to scale your solar sales company.

(09:18) Why most sales orgs find it hard to retain sales reps (and what you can do to keep high-quality talent)

(10:35) Every time you're doing THIS one thing as a salesperson - it’ll cost you a ton (in fortune and frustration!)

(16:00) Austin's expectations when building his company and what happened instead

(32:18) #1 mistake most solar reps make when working with online leads.

(34:36) 2 Appointment Setting Hacks Austin uses to increase his client's lead-to-appointment ratio from 2% - 45%.

Follow Us On Social Media:

Facebook Page: @prospectbacon

Instagram: @prospect_bacon

Facebook Group: Prospect Bacon: Grow Your Solar Business

Want to see how we manage over $1.5Mill/mo. Solar ads across Facebook, Instagram, YouTube and TikTok? Book a call here: https://fb.prospectbacon.com/podcast

Hosted on Acast. See acast.com/privacy for more information.

If you want to hear my creative director, Ryan Webber, make fun of me for my hot tub obsession, then you'll want to listen to this episode.

But not just that, we quickly transition into systems for lead generation and pipeline in solar.

Ryan (my creative director) and I talk through…

(5:17) What you can learn from Josiah's obsessions with hot tubs that could instantly improve your online marketing fast.

(05:40) You want marketing. You want to pay for leads. But if you don't have this system in place, you're just tossing cash on fire into a dumpster.

(08:12) Why do some solar companies spend $15,000/month on marketing rather than save it and go knock on doors instead. Hint: It’s T _ _ _.

(09:57) What it really takes to have an online lead that is hot, greasy, ready-to-buy lead with a huge home.

(11:21) Here's what you every solar rep should do to improve their pitch, whether it's for an online lead or door knocking.

Follow Us On Social Media:

Facebook Page: @prospectbacon

Instagram: @prospect_bacon

Facebook Group: Prospect Bacon: Grow Your Solar Business

Want to see how we manage over $1.5Mill/mo. Solar ads across Facebook, Instagram, YouTube and TikTok? Book a call here: https://fb.prospectbacon.com/podcast

Hosted on Acast. See acast.com/privacy for more information.

When it comes to blitzing, there's no go-to person I could think of other than James Wood. He started managing with just 8 sales reps and now has grown up to 100 reps doing blitz and did 1700 installs in 2021.

So we invited him over to a Facebook live way back in February. He shared a lot of value in it and that it would be nuts not to promote that content again.

That's why we repurpose that live video into this podcast episode where you'll learn...

(01:00) How Josiah was scammed that led him to start Prospect Bacon

(02:34) James Wood shares his story of how he started in the solar industry. 

(14:55) How long should your and your team perform a blitz?

(16:51) What's your best advice to the solar sales team who wants to run a blitz?

(17:50) The reverse-engineer formula to compute your blitz expense using your dollar per watt.

(19:19) The best areas to run blitz for.

(21:00) The truth about cheap leads. When running a solar campaign on markets with cheap leads can harm your business.

(22:13) #1 mistake solar salespeople make, especially if the solar industry is their only sales job.

(26:03)  When you should and shouldn't do a blitz.

(28:00) Blitzing is the end-all, be-all strategy to train your sales team and get lots of deals, right? Wrong! If you don't have these essentials,  it will bring you more problems.

(29:13) Why blitzing is the most profitable way to get a deal and quickly get 2-3 more out of that first deal.

(30:00) What to look for when picking reps for a blitz

(36:20) How blitzing can build a strong and solid sales team that helped James Wood grow his company. 

40:00 More commission doesn't always mean good company. That's why if you're starting out, you should look for these values in a company.

50:05 What you can learn from a guy with a detailing business that worked his way to the top working with Mercedes and Tesla.

Follow Us On Social Media:

Facebook Page: @prospectbacon

Instagram: @prospect_bacon

Facebook Group: Prospect Bacon: Grow Your Solar Business

Want to see how we manage over $1.5Mill/mo. Solar ads across Facebook, Instagram, YouTube and TikTok? Book a call here: https://fb.prospectbacon.com/podcast

Hosted on Acast. See acast.com/privacy for more information.

In the past six years, the solar industry has undergone massive changes. For those looking to stay in the field, it is crucial to be adaptable and understand the different aspects of the industry. 

This is where Taylor Armstrong comes in. Taylor has been in the solar industry for over 6 years now. And he also founded the Solarpreneur podcast in October 2018.

In this episode, you'll discover:

(01:38) How Taylor started in the Solar Industry.

(03:29) How Solarpreneur podcast started and how he stayed consistent in producing episodes for 4 years now.

(09:22) The "Online Door Knocking" script to extract 2-3 more referrals from one lead.

(13:27) Why Michael O'Donnell sold the most deals during the "itC iS dROPPING fROM 30% tO 26%" era.

(17:16) The Number 1 thing you need to have, whether you're running a gas station, a car wash or a solar business, so you can keep moving forward amidst obstacles. 

(18:00) Why you need to "speed up" instead of slowing down in tough markets like San Diego.

(19:40) When to blitz up door knocking and when to slow down.

(20:16) The best market to sell solar. No, it's not Texas. In fact, it's just right under your nose.

(23:00) How to set your career in solar over the long haul without burning yourself out.

(25:00) How to get leads without door-knocking or spending ads on social media.

Follow Us On Social Media:

Facebook Page: @prospectbacon

Instagram: @prospect_bacon

Facebook Group: Prospect Bacon: Grow Your Solar Business

Want to see how we manage over $1.5Mill/mo. Solar ads across Facebook, Instagram, YouTube and TikTok? Book a call here: https://fb.prospectbacon.com/podcast

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we invited Sean Willchene — the owner of a community solar marketing company called Community Solar Advisors USA where he shares how community solar works and how he built a solar marketing company around it from scratch.

Timestamps:

(01:54) The 10,000 ft view of Community Solar: How it works and how it can benefit customers

(03:55) Why utility companies are doing everything they can to slow down the Community Solar program.

(06:30) Sean accidentally dropped an F-bomb over a utility company. Here's why.

(07:50) Should more solar companies get into community solar?

(12:20) The one thing you should do if you want to get into community solar.

(13:58) How Sean structures his business which enables him to spend more time with his family without burning out.

(22:00) When hiring: the #1 thing you need to look for in a job candidate.

Follow Us On Social Media:

Facebook Page: @prospectbacon

Instagram: @prospect_bacon

Facebook Group: Prospect Bacon: Grow Your Solar Business

Want to see how we manage over $1.5Mill/mo. Solar ads across Facebook, Instagram, YouTube and TikTok? Book a call here: https://fb.prospectbacon.com/podcast

Hosted on Acast. See acast.com/privacy for more information.

While other solar reps stay away from knocking on doors in San Diego — the toughest market on the planet...

Earl Kapule is quietly closing deals while enjoying the weather and the beaches with his family.

If you want to know how his secret recipe, listen to this episode where shares about...

(02:27) Why San Diego is the toughest market to knock on doors.

(05:39) Why Earl loves to knock on doors in San Diego and how he makes a decent amount of dough.

(07:40) The Cockroach Mentality: How to use this seemingly disgusting strategy to set you apart from the competition.

(09:00) Door knocking is not something you need to do. Nor it's something that pays your bills. If you're hitting doors with this mindset, you are bound to(fail. Here's why.

(15:45) The #1 question you need to ask yourself truthfully if you want to be successful in solar sales.

(18:00) Even if you all the best pitch in the world, if you haven't fixed THIS, you're still going to lose.

(21:14) What NEVER to focus on if you're a new solar rep that keeps you away from the doors.

Follow Us On Social Media:

Facebook Page: @prospectbacon

Instagram: @prospect_bacon

Facebook Group: Prospect Bacon: Grow Your Solar Business

Want to see how we manage over $1.5Mill/mo. Solar ads across Facebook, Instagram, YouTube and TikTok? Book a call here: https://fb.prospectbacon.com/podcast

Hosted on Acast. See acast.com/privacy for more information.

To get this podcast show on the road, we invited Bennett Maxwell, owner and founder of Dirty Dough — a cookie company. But before he ventured into the cookie business industry, he started and grew a successful solar company which he sold and exited in just 18 months.

In this episode, you'll discover:

(00:55) How Bennett started a solar company three months post-COVID in a super-saturated market.

(05:10) A sneaky, simple follow-up trick to avoid "no-shows." This trick allowed Bennett to have 18 seats over 20 appointments and closed 17 of them.

(07:30) Your main goal in starting a solar company is to sell and exit it someday, right? Wrong! Bennett reveals what your goal should be.

(08:56) Josiah accidentally stumbled on THIS book that helped him scale Prospect Bacon fast, working with 100+ companies and almost 50 employees without burning himself out. Funny enough, Bennett used it to scale and sell his solar company in just 18 months.

(13:00) Bennett spills the beans on how to build a business from the ground up.

(16:00) - When bringing in an in-house marketing manager for your solar company could cost you $20,000.

(24:00) 2 reasons why Josiah won't start a solar company even if he's so good at generating solar leads and appointments.

(32:15) What does it really take to exit a solar company? The process is pretty straightforward than you think.

Follow Us On Social Media:

Facebook Page: @prospectbacon

Instagram: @prospect_bacon

Facebook Group: Prospect Bacon: Grow Your Solar Business

Want to see how we manage over $1.5Mill/mo. Solar ads across Facebook, Instagram, YouTube and TikTok?
Book a call here: https://fb.prospectbacon.com/podcast

Hosted on Acast. See acast.com/privacy for more information.