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Growing 160K followers with AI content strategy and personal branding
What if the secret to building a audience of over 160,000 followers wasn't about grinding out content for 10 hours a day but instead it was about finding the 20% of AI prompts that generate 80% of the results, effectively creating an artificial version of yourself to do the heavy lifting?
I brought on Charlie Hills a LinkedIn growth strategist that leverages AI tools to create an authentic personal brand. Charlie has over 160k+ followers on LinkedIn and turns audiences into opportunities.
We break down why context engineering now beats prompt engineering, how to build a lightweight AI version of you that keeps your voice and judgement, and where AI agents actually make sense (and where humans still win).
Charlie shares the visual tactics (carousels/cheat sheets) and we finish with a live audit of my LinkedIn profile so you can duplicate the same playbook for your own profile.
Want to exit your business but unsure where to start?
Take the ‘Exit readiness assessment’ and find out the gaps of what you need to do to plan your exit strategy confidently. Click on the link here: https://readytoexit.scoreapp.com
Chapters
00:00 Unlocking AI for Audience Growth
02:39 The Evolution of Personal Branding
05:32 Mastering AI Prompts and Context
08:13 Navigating AI Biases and Ethics
11:05 Understanding AI Agents
13:45 AI Hacks for Content Creation
16:38 Building a Personal Brand on LinkedIn
35:30 The Value of Lead Generation Posts
37:32 Strategies for Building a Following
39:49 The Daily Posting Debate
43:09 Content Creation and Audience Engagement
45:00 Profile Auditing and Improvement
01:02:12 Top Tips for Gaining Attention and Trust
🙏 HOW TO SUPPORT THE BUSINESS STRATEGIST 🎙️
If this is the first time you’re listening congrats, if you like today’s episode please subscribe, listen and leave a review on 👉 Apple, Spotify
ABOUT OUR SPONSOR
Helping you take the complexity out of exiting your business.
Go to https://www.adambenedict.co.uk
ABOUT THE GUEST
LinkedIn https://www.linkedin.com/in/charlie-hills/
Instagram https://www.instagram.com/charliehills/
Website https://cognified.io/
ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/adamistrong
YouTube: https://www.youtube.com/adamstrong
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Adam Strong
4.9
2828 ratings
What if the secret to building a audience of over 160,000 followers wasn't about grinding out content for 10 hours a day but instead it was about finding the 20% of AI prompts that generate 80% of the results, effectively creating an artificial version of yourself to do the heavy lifting?
I brought on Charlie Hills a LinkedIn growth strategist that leverages AI tools to create an authentic personal brand. Charlie has over 160k+ followers on LinkedIn and turns audiences into opportunities.
We break down why context engineering now beats prompt engineering, how to build a lightweight AI version of you that keeps your voice and judgement, and where AI agents actually make sense (and where humans still win).
Charlie shares the visual tactics (carousels/cheat sheets) and we finish with a live audit of my LinkedIn profile so you can duplicate the same playbook for your own profile.
Want to exit your business but unsure where to start?
Take the ‘Exit readiness assessment’ and find out the gaps of what you need to do to plan your exit strategy confidently. Click on the link here: https://readytoexit.scoreapp.com
Chapters
00:00 Unlocking AI for Audience Growth
02:39 The Evolution of Personal Branding
05:32 Mastering AI Prompts and Context
08:13 Navigating AI Biases and Ethics
11:05 Understanding AI Agents
13:45 AI Hacks for Content Creation
16:38 Building a Personal Brand on LinkedIn
35:30 The Value of Lead Generation Posts
37:32 Strategies for Building a Following
39:49 The Daily Posting Debate
43:09 Content Creation and Audience Engagement
45:00 Profile Auditing and Improvement
01:02:12 Top Tips for Gaining Attention and Trust
🙏 HOW TO SUPPORT THE BUSINESS STRATEGIST 🎙️
If this is the first time you’re listening congrats, if you like today’s episode please subscribe, listen and leave a review on 👉 Apple, Spotify
ABOUT OUR SPONSOR
Helping you take the complexity out of exiting your business.
Go to https://www.adambenedict.co.uk
ABOUT THE GUEST
LinkedIn https://www.linkedin.com/in/charlie-hills/
Instagram https://www.instagram.com/charliehills/
Website https://cognified.io/
ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/adamistrong
YouTube: https://www.youtube.com/adamstrong
Learn more about your ad choices. Visit megaphone.fm/adchoices
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