Would you rather spend three years building a business from scratch, or buy one that's already paying out every month?

There's a whole market most founders never see. Websites, SaaS tools and digital products change hands every single day, some of them for millions.

I sat down with someone who's brokered over $120 million of these deals. We got into what buyers are really paying for, why two businesses making identical profit can sell for double the price, and the million dollar purchase that went to zero overnight.

I'm joined by Mike Swigunski, employee number four at Empire Flippers, the world's largest marketplace for buying and selling online businesses. He helped grow it to a 100 person remote team, brokered over $120 million in acquisitions, and is a number one bestselling author and TEDx speaker. 

He's now building Dividends, a platform that lets everyday investors own a share of cash flowing online businesses.

Value Bombs 

1. The five checks that stop a business collapsing overnight
2. Why equal profit can mean a 2x difference in price
3. The £1M lesson one first time buyer learned the hard way
4. How service firms can bolt on recurring revenue
5. Why the best offer doesn't always win the deal

Interested in freeing yourself in the business? Take the exit ready diagnostics test and identify the gaps in your growth and scale model. Go here: https://readytoexit.scoreapp.com/

ABOUT THE GUEST

#1 Bestselling Book: https://globalcareerbook.com

Dividends Raise: https://wefunder.com/dividends

Dividends Website: https://dividendscapital.com

TEDx Talk: https://youtu.be/MQpotNI5NvQ?si=vBq41Ts_io6eIbHV

Instagram: https://instagram.com/mikeswigunski

LinkedIn: https://www.linkedin.com/in/mikeswigunski

YouTube: http://www.youtube.com/c/MikeSwigunski

Facebook: https://www.facebook.com/swigunski

ABOUT THE HOST

LinkedIn: https://www.linkedin.com/in/adamistrong
Website: ⁠https://adamstrong.net⁠

YouTube: https://www.youtube.com/adamstrong

For years I was convinced I had built a real business. So why did the whole thing fall apart the second I stepped away from it?

Over 52% of business owners have no exit plan, and with the biggest wealth transfer in history already underway, that window is closing fast.

In this episode, I had the privilege of appearing on James Lamb’s podcast called ‘The Ownership Journey, where I break down how to build a business that runs without you, the kind of company acquirers actually want to buy, so you can sell on your own terms and the exact blueprint to maximise valuation 2-3 years before exiting. 

I share why founder dependency is the biggest drag on your valuation, how an exit plan exposes the gaps in your company, and the mindset shifts that break the revenue ceilings trapping most entrepreneurs. I also go back to my own story, from elite distance runner to McDonald's manager to advisor, and why healthy high performance beat the hustle that was burning me out.

Five key takeaways

1. Why what you own might be a job, not a business
2. Why founder dependency is the biggest drag on your business valuation
3. How an exit plan exposes the gaps holding your company back
4. The mindset shifts that break through revenue ceilings
5. Why rest and recovery drive high performance more than hustle

Timestamps

• (00:00) Introduction
• (01:49) The Exit Planning Crisis: Why 52% of Founders Have No Plan
• (03:13) My Athletic Roots: Training Alongside Mo Farah
• (08:47) From McDonald's Manager to Business Coach
• (14:18) How to Build a 400+ Episode Podcast That Lasts
• (21:25) Founder Dependency: The Biggest Drag on Business Valuation
• (30:48) The LAPS Framework for Tracking Business Metrics
• (37:17) Hustle Culture vs Healthy High Performance
• (43:05) A Holistic Approach to Exit Strategy for Business Owners
• (46:29) Breaking Through Business Growth Ceilings at Every Revenue Level
• (52:22) Lead Generation, LinkedIn Strategy, and Business Acquisition
• (01:05:52) What a Successful Exit Really Looks Like
• (01:08:58) Overcoming the Fear of Being Insignificant
• (01:12:53) Creating Your Own Economy: Build a Business That Runs Without You

Interested in freeing yourself in the business? Take the exit ready diagnostics test and identify the gaps in your growth and scale model. Go here: https://readytoexit.scoreapp.com/

ABOUT THE GUEST

LinkedIn: https://www.linkedin.com/in/adamistrong
Website: ⁠https://adamstrong.net⁠

YouTube: https://www.youtube.com/adamstrong

ABOUT THE HOST
James Lamb LinkedIn: https://www.linkedin.com/in/jameslambuk/

Podcast: https://podcasts.apple.com/gb/podcast/the-ownership-journey/id1882591694

What if the smartest growth move you could make this year was buying the competitor that keeps stealing your clients? And what if I could do it with none of my own money?

I got Jeremy Harbour back on the show and this one shifted how I think about growing my own business. We got into why buying a competitor beats trying to out market them, why most owners quietly wind their business down instead of selling, and the low key way to open that first conversation without spooking anyone. 

Jeremy is a Wall Street Journal best selling author and founder of the Harbour Club, the largest M&A community of its kind. He closes one to two acquisition deals every month.

Value bombs 

1. Why 92% of small businesses never sell, and how that becomes your opening
2. The buyer pyramid that quietly doubles what a business is worth
3. How to spot a competitor worth buying in the first conversation
4. Turning red flags into leverage for a no money down deal
5. The consulting to equity route into your first acquisition

Interested in freeing yourself in the business? Take the exit ready diagnostics test and identify the gaps in your growth and scale model. Go here: https://readytoexit.scoreapp.com/

ABOUT THE GUEST

LinkedIn: https://www.linkedin.com/in/jeremyharbour/ 

Website: https://www.harbourclubevents.com

ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/adamistrong
Website: ⁠https://adamstrong.net⁠

YouTube: https://www.youtube.com/adamstrong

What if the first thing that makes your business worth millions has nothing to do with growth? When private equity buys a company they never fix growth first. They fix five things most founders have never even looked at. And here is the part that should bother you, none of them are a secret. So why do owners leave that value sitting on the table for decades?

I have watched buyers walk into a room and unlock value the owner left behind for years. No clever formulas, no trick the big firms know. Just five moves most founders never make until someone is sitting across the table with a chequebook and a list of demands. 

In this one I hand you the whole list so you can fix it yourself, keep the value and build a business worth buying, whether you ever sell it or not.

What you will learn

1. Why a business that depends on you sells for far less
2. The two week test that exposes what breaks without you
3. How to tell a reputation apart from a real client acquisition engine
4. The one person sitting in the wrong seat quietly draining your growth
5. The single claim that lets you charge a premium nobody can copy

Interested in freeing yourself in the business? Take the exit ready diagnostics test and identify the gaps in your growth and scale model. Go here: https://readytoexit.scoreapp.com/

ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/adamistrong
Website: ⁠https://adamstrong.net⁠

YouTube: https://www.youtube.com/adamstrong

What if the one area where you feel most sure of yourself is exactly where you cannot see straight? I have always backed my gut in business, so this conversation properly challenged me.

In this episode I sat down with someone who has spent her career in rooms most of us never get near, from the UN stage to Fortune 500 boardrooms. We got into why brilliant leaders get blindsided, why your gut might be quietly steering you wrong, and a simple audit that could sharpen your very next big decision. I will leave the rest for you to hear.

Cornelia Choe is an international leadership expert, global keynote speaker and Thinkers50 Radar honoree. She has advised hundreds of CEOs across five continents and wrote The Panoramic Leader with Marshall Goldsmith.

Interested in freeing yourself in the business? Take the exit ready diagnostics test and identify the gaps in your growth and scale model. Go here: https://readytoexit.scoreapp.com/

What you will learn

1. Why your biggest blind spot hides exactly where you feel most certain
2. The perspective audit that sharpens any decision in 15 minutes
3. How to keep your instinct without letting it trap you
4. What really happens to your identity when you step away from your business
5. Why the truth gets more filtered the higher you climb

ABOUT THE GUEST

LinkedIn: https://www.linkedin.com/in/cornelia-choe/

Instagram: corneliachoe_author

ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/adamistrong
Website: ⁠https://adamstrong.net⁠

YouTube: https://www.youtube.com/adamstrong

What if the harder you push, the more fragile you get?

For years I believed the fix was self discipline. More willpower, more grind, more 5am starts. Every time I fell off I told myself the same thing: just try harder. So what actually moves human behaviour, and why might the smallest action be the one thing that finally helps you grow?

I sat down with a behavioural economist who has spent 20 years studying what really changes the way we behave. She told me slow beats fast, big goals freeze us, and there's a silent burnout most founders never spot until the body forces the issue. Then she walked me through her framework live, using one of my own goals. I left questioning a belief I've carried my whole career.

Dr Christiane Schroeder is a behavioural economist, TEDx speaker and bestselling author of five books. She hosts the Happy Healthy Hustle Podcast, a top 1% global show, and was named Woman in Podcasting 2025 in the education category. Her new book, Petite Practice, is out 16 August 2026.

Interested in freeing yourself in the business? Take the exit ready diagnostics test and identify the gaps in your growth and scale model. Go here: https://readytoexit.scoreapp.com/

Value bombs

1. Why the harder you push, the more fragile you get
2. The rule of thirds, and why bad days are built in
3. Slow beats fast, and how speed quietly costs you the wins
4. The silent burnout hiding behind your highest performers
5. Her STEP framework, walked through live on my own goal

ABOUT THE GUEST

Website:  https://doctorchristiane.com

Instagram:  https://instagram.com/doctor.christiane

LinkedIn:  https://linkedin.com/in/christianeschroeter/

YouTube:  https://www.youtube.com/@doctor.christiane

TikTok:  https://www.tiktok.com/@doctor.christiane

X:  https://x.com/Christiane_711

Challenge:  https://doctorchristiane.com/the-do-it-anyway-challenge-3/

ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/adamistrong
Website: ⁠https://adamstrong.net⁠

YouTube: https://www.youtube.com/adamstrong

What if the thing holding your business back isn't the market or your team, but you? I've watched founders hit the same wall for years and never quite worked out why some break through while others stay stuck for a decade. This conversation finally gave me the answer.

I've been sitting with one question for years. Why do some founders make the leap from a million to ten, while others just as capable stall for a decade?

In this one I get answers from the person top Silicon Valley founders call when they hit a wall. We get into why what got you here won't get you there, the exact point most businesses break, and the quiet fear that keeps you playing small. If you've ever suspected you're the bottleneck in your own business, this one's for you.

My guest is Julian Lighton. He spent 12 years at McKinsey, ran billion dollar businesses at Cisco and Hitachi, and has been chief strategy officer at four public companies. He took Corsair public in 2020, and today he coaches senior leaders at Anthropic, Microsoft and Adobe. He's also the author of an international bestseller ’Navigating your next’. 

What you will learn

1. The exact point most businesses break, and it isn't revenue
2. Why what got you here won't get you there
3. How to tell if you're stuck on skill or on mindset
4. The four lenses that show where you're leaking time
5. The real cost of staying exactly where you are

Interested in freeing yourself in the business? Take the exit ready diagnostics test and identify the gaps in your growth and scale model. Go here: https://readytoexit.scoreapp.com/

ABOUT THE GUEST

Julian’s LinkedIn: https://www.linkedin.com/in/julianlighton1/. 

Julian’s Instagram: https://www.instagram.com/julian.lighton/. 

Julian’s best-selling book is out now: Navigating Your Next | Julian Lighton

Julian’s website: https://www.julianlighton.com/

ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/adamistrong
Website: ⁠https://adamstrong.net⁠

YouTube: https://www.youtube.com/adamstrong

Why does most LinkedIn outreach get completely ignored? I asked myself the same thing for years, until I stopped guessing and started testing. What I found changed how I book calls entirely, so what was I doing wrong the whole time?

When we think of outreach often the first thoughts that go through our mind is spammy sales messages, I was scared of the rejection and honestly most of what I saw out there was soulless copy and paste. 

Then I started running proper campaigns. Over the last few months I built a simple five step framework that quietly books quality calls every single week, no pushy scripts, no wasting anyone's time. 

In this one I take you behind the scenes and show you exactly how I do it, from the tiny connection request tweak that lifted my acceptance rates to the follow up rhythm nearly everyone gets wrong.

What you will learn

1. How to get razor clear on your ideal customer before you send a word
2. The connection request change that lifts acceptance rates fast
3. Why messaging too soon quietly kills the deal
4. The curiosity trick that gets your messages actually opened
5. Where the real money hides in your follow up

Free guide on how to create clarity in your business strategy: https://app.notion.com/p/The-Ultimate-Guide-to-Creating-Clarity-in-Your-Business-Strategy-2341d950a9a580e991d5c47a491bdab4

ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/adamistrong
Website: ⁠https://adamstrong.net⁠

YouTube: https://www.youtube.com/adamstrong

What if the person quietly holding your business back is someone you'd never dream of firing?

I've watched founders throw everything at sales and funding, then wonder why growth suddenly stalls. So I sat down with Dr. Cynthia Bentzen-Mercer, a USA Today bestselling author and executive coach who's spent 30 years in the C-suite watching the same mistake play out.

We got into why the best hire on paper is so often the worst performer in the room, and the loyalty trap that's costing founders more than they realise. If you're scaling, this might change how you look at everyone on your payroll.

Value bombs from this episode:

1. Why years of experience tells you almost nothing about how someone will actually perform
2. The four types of people in every team, and the one quietly draining your growth
3. The kind way to move on the person who got you here but can't take you further
4. Why your top performer might be your most expensive mistake
5. The 2030 deadline no founder is talking about

Interested in freeing yourself in the business? Take the exit ready diagnostics test and identify the gaps in your growth and scale model. Go here: https://readytoexit.scoreapp.com/

ABOUT THE GUEST

Website: www.cynthiabentzenmercer.com, 

YouTube: https://www.youtube.com/@DrCynthiaBentzenMercer

LinkedIn: https://www.linkedin.com/in/drcynthiabentzenmercer

Resources — Bentzen Performance Partners Global Organizational Development Strategist Company

ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/adamistrong
Website: ⁠https://adamstrong.net⁠

YouTube: https://www.youtube.com/adamstrong

Two months ago I signed what I thought was my dream client. It turned into the worst working relationship of my career, and it cost me a lot more than the fee was ever worth.

In this episode I go through the nine client types I now refuse to work with and the seven traits I look for instead. I also share the qualification process I have put in place since, including one request most people would never have the nerve to make.

If you have ever chased the money and paid for it later, listen to this before your next sales call.

What you will learn

1. Why perfectionism is really procrastination in disguise
2. How to spot an energy vampire before the first invoice
3. The client type who takes your framework and your credit
4. The seven traits every good client has in common
5. What I now demand from anyone who wants to work with me

Interested in freeing yourself in the business? Take the exit ready diagnostics test and identify the gaps in your growth and scale model. Go here: https://readytoexit.scoreapp.com/

ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/adamistrong
Website: ⁠https://adamstrong.net⁠

YouTube: https://www.youtube.com/adamstrong