In this episode of the business strategist host Adam Strong and best-selling author Peri Shawn dive into the science behind successful selling. They uncover how neuroscience drives client behaviour, the power of emotional engagement, and the art of asking the right questions. 

Learn how to transition from traditional sales pitches to a strategy that aligns with the natural buying decision, ensuring your sales conversations are efficient, engaging, and conversion-driven.

Learn how to scale and exit faster by applying to join our waitlist for our next cohort to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info

00:00 Introduction and Speaker Overview

02:55 The Science of Selling

06:06 Understanding the Buying Decision

08:55 Emotional Engagement in Sales

12:03 Sales Strategies and Their Effectiveness

15:14 Mindset and Presence in Sales

17:55 Practical Application of Sales Techniques

21:13 Audience Interaction and Real-World Examples

23:50 Addressing Sales Struggles

27:07 Live Sales Coaching Session

30:00 Conclusion and Key Takeaways

34:16 Building Confidence in Sales Conversations

39:06 Understanding Client Pain Points

45:17 Effective Sales Strategies and Techniques

52:09 The Importance of Active Listening

56:32 Closing Thoughts and Key Takeaways

If this is the first time you’re listening congrats, if you like today’s episode please subscribe, listen and leave a review on 👉 Apple, Spotify

Website: https://www.coachingandsalesinstitute.com/meet-peri/

Instagram: https://www.instagram.com/perishawn/

LinkedIn: https://www.linkedin.com/in/perishawn

Amazon: https://www.amazon.co.uk/Sell-More-Sales-Coaching-Challenges-ebook/dp/B00FC5PI3M?ref_=ast_author_mpb

LinkedIn: https://www.linkedin.com/in/adamistrong

Learn how to scale fast by taking the business growth quiz: https://howtogrowabusiness.scoreapp.com

YouTube: https://www.youtube.com/adamstrong

Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Adam Strong as he sits down with Chester Elton—five-times New York Times bestselling author, acclaimed leadership and culture coach (ranked #4 globally), and trusted advisor to major brands like Procter & Gamble, Pepsi, Amex, and Avis. Chester shares his unique journey from sales to becoming a leading voice on employee engagement and workplace culture.

In this dynamic conversation, Adam and Chester delve into the power of creating a great culture. They explore how effective communication, intentional gratitude, and a deep understanding of people drive business success and foster lasting change—both in organisations and in life.

Learn how to scale and exit faster by applying to join our waitlist for our next cohort to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info

00:00 Introduction to Chester Elton and His Journey

03:07 The Importance of Communication in Times of Crisis

06:09 The Role of Gratitude in Leadership

09:03 Understanding Employee Engagement and Performance

11:48 Tools for Inspiring Performance and Building Culture

14:50 The Psychology Behind Gratitude and Leadership

18:07 Practical Tools for Leaders to Foster Gratitude

21:02 Challenges in Practicing Gratitude in Leadership

27:12 Encouragement in Leadership

31:42 The Rule of Three in Business Culture

36:36 Recognising When to Step Back as a Leader

41:26 Applying the Three E's for Business Success

46:30 Final Thoughts on Gratitude and Leadership

If this is the first time you’re listening congrats, if you like today’s episode please subscribe, listen and leave a review on 👉 Apple, Spotify

Website: https://chesterelton.com

LinkedIn: https://www.linkedin.com/in/chesterelton

Instagram: https://www.instagram.com/chester.elton/?hl=en-gb

LinkedIn: https://www.linkedin.com/in/adamistrong

Learn how to scale fast by taking the business growth quiz: https://howtogrowabusiness.scoreapp.com

YouTube: https://www.youtube.com/adamstrong

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In this episode of The Business Strategist, leadership expert and bestselling author Alain Hunkins reveals how to crack the code that turns good leaders into great ones.

Drawing on 20+ years of experience working with thousands of leaders across the globe, Alain shares powerful insights into what truly drives effective leadership.

He discusses the importance of authentic connection, the science behind people management, and practical strategies to elevate your influence and impact.

If you’re an ambitious leader, entrepreneur, or business professional looking to level up your leadership game, this conversation will leave you inspired and equipped with actionable ideas to accelerate your growth.

I’m launching a private community for founders who want to scale, exit, and create real freedom. No more being stuck in the weeds—it's time to build a business that works without you.

🔥 If you're ready to think bigger and move faster, join the waitlist now!

👉 https://forms.gle/NVKtMmUEWbvAu3mh8

00:00 Introduction to Leadership and Its Evolution

03:09 The Three Meta Skills of Leadership

05:48 Common Bad Habits of Inexperienced Leaders

09:08 The Importance of Leading by Example

11:48 Defining a Good Leader

14:45 Empathy in Leadership

18:10 Balancing Leadership Pressures

23:18 The Importance of Support in Leadership

28:10 Energy Management and Personal Capacity

34:52 Generational Differences in Leadership

39:41 Employee Expectations and Communication

42:10 Innovations in Leadership Training

🙏 How To Support The Business Strategist 🎙️

If this is the first time you’re listening congrats, if you like today’s episode please subscribe, listen and leave a review on 👉 Apple, Spotify

Website: www.alainhunkins.com

Book site: www.crackingtheleadershipcode.com

Linkedin: www.linkedin.com/in/alainhunkins

TEDx talk: https://www.ted.com/talks/alain_hunkins_the_basic_truth_most_leaders_neglect

LinkedIn: https://www.linkedin.com/in/adamistrong

Learn how to scale fast by taking the business growth quiz: https://howtogrowabusiness.scoreapp.com

YouTube: https://www.youtube.com/adamstrong

Learn more about your ad choices. Visit megaphone.fm/adchoices

Mike is the co-founder and former CEO of Manitoba Harvest, a best-selling author, investor, and mentor to entrepreneurs scaling their businesses. After exiting his company in a $419M deal, he now helps founders build and sell businesses successfully.

Mike shares his journey from an overweight teenager to a health-conscious entrepreneur, how he scaled Manitoba Harvest into a 9-figure business, and the emotional rollercoaster of selling his life's work. This episode dives deep into leadership, decision-making, personal transformation, and the key mindset shifts required to go from 6 to 9 figures.

🚀 Scaling Founders, This is for You!

I’m launching a private community for founders who want to scale, exit, and create real freedom. No more being stuck in the weeds—it's time to build a business that works without you.

🔥 If you're ready to think bigger and move faster, join the waitlist now!

👉 https://forms.gle/NVKtMmUEWbvAu3mh8

5 Takeaways from This Masterclass:

If you're an entrepreneur looking to scale, exit, or shift your mindset for massive growth, this episode is a must-listen!

🎧 Listen now and get inside the mind of a 9-figure CEO!

Chapters

00:00 Introduction to Mike Fata's Journey

02:46 Health Transformation and Entrepreneurial Beginnings

05:41 Founding Manitoba Harvest: The Role of Nutrition

09:07 The Evolution of Health and Nutrition Understanding

12:03 Building a Business: From Idea to Execution

14:48 Leadership Lessons and Growth Challenges

17:56 Mentorship and Learning in Business

21:00 Difficult Leadership Decisions and Their Impact

23:49 Creating a Winning Company Culture

26:59 Reflections on Growth and Personal Development

36:17 Defining Mission and Values

38:03 Evolving Definition of Success

40:34 Navigating Life Transitions

44:52 The Grieving Process of Change

46:10 Mindset and Personal Growth

50:26 Lessons from Entrepreneurship

51:56 Acquisition Insights

57:09 Risk Management in Business

01:01:06 Learning from Mistakes

01:04:39 Legacy and Future Aspirations

🙏 How To Support The Business Strategist 🎙️

If this is the first time you’re listening congrats, if you like today’s episode please subscribe, listen and leave a review on 👉 Apple, Spotify

ABOUT THE GUEST

Website: www.mikefata.ca

LinkedIn: https://www.linkedin.com/in/themikefata/

X: https://x.com/themikefata

Amazon: https://www.amazon.co.uk/Grow-Unconventional-Becoming-Unstoppable-Entrepreneur-ebook/dp/B0BX42FDK1?ref_=ast_author_dp

ABOUT THE HOST

LinkedIn: https://www.linkedin.com/in/adamistrong

Learn how to scale fast by taking the business growth Quiz: https://howtogrowabusiness.scoreapp.com

YouTube: https://www.youtube.com/adamstrong

Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s conversation exposed some hard truths about leadership blind spots—mine included—and I guarantee you’ll see yourself in this too. 

I’m talking with Sylvie di Giusto, a global speaking phenom who uses holograms to teach Fortune 500 CEOs and the U.S. Air Force how to lead better. 

But here’s the kicker: her real superpower isn’t the tech. It’s her ability to reveal why we all think we’re nailing leadership… while our teams are quietly questioning our choices.

We get raw about the ‘CEO disease’ (yep, I’ve fallen prey to it), why your good intentions don’t matter if your team misreads them, and how a herd of horses once taught Sylvie more about leadership than any MBA. Oh, and she called out my ‘traditionalist’ vibe live on air—navy blue suits and all.

If you’ve ever felt misunderstood as a leader, or just want to ditch the guesswork in how you’re perceived, this episode’s packed with ‘aha’ moments. No fluff, just real talk—and tools you can use by lunchtime."

Learn how to scale and exit faster by applying to join our waitlist for our next cohort to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info

00:00 Introduction to Sylvie Di Giusto

03:10 The Role of Perception in Leadership

05:58 Bridging the Perception Gap

09:12 The Importance of Situational Awareness

12:02 Understanding Client Expectations

15:11 The ABCDE Framework for Leadership

18:14 First Impressions and Their Impact

20:52 Unconscious Biases in Leadership

23:58 Strategies for Improving Leadership Perception

34:10 Navigating First Impressions and Unconscious Biases

37:25 Awareness of Personal Biases in Leadership

40:31 Embracing Diverse Perspectives

41:10 The Impact of Emotional Intelligence in Leadership

48:29 Balancing Empathy and Authority

52:52 Lessons from Leadership Training with Horses

55:06 Understanding Perception Personas

If this is the first time you’re listening congrats, if you like today’s episode please subscribe, listen and leave a review on 👉 Apple, Spotify

https://www.instagram.com/sylviedigiusto

https://www.linkedin.com/in/sylviedigiusto/

https://www.youtube.com/c/sylviedigiusto

https://www.facebook.com/sylviedigiusto

https://www.tiktok.com/@sylviedigiusto

https://sylviedigiusto.com/audit/

https://howyouimpress.com/

https://www.amazon.com/stores/Sylvie-di-Giusto

LinkedIn: https://www.linkedin.com/in/adamistrong

Learn how to scale fast by taking the business growth quiz: https://howtogrowabusiness.scoreapp.com

YouTube: https://www.youtube.com/adamstrong

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I sit down with Jeremy Harbour—Wall Street Journal bestselling author, mergers & acquisitions maestro, and founder of the Harbour Club—to crack open the real playbook for buying, scaling, and exiting businesses.

With 30+ years and 300+ deals under his belt (including taking a company public on NASDAQ), Jeremy shares why acquisitions—not startups—are the secret weapon for entrepreneurs craving freedom.

We dissect how to avoid costly mistakes, structure “no money down” deals, and turn volatile small businesses into exit-ready assets.  

1. Stop chasing profits. Freedom comes from selling businesses—not grinding day-to-day ops.  

2. Set-and-forget is a myth. Markets evolve—stay hands-on or lose your shirt.  

3. Buy for the exit. Document systems, track buyer-friendly metrics (recurring revenue, margins).  

4. Replace outdated tactics FAST. Fax blasts worked in the 90s… today’s buyers want modern growth engines.  

5. Win-win deals exist. Use “work-in-buyout” strategies to acquire businesses while they pay for themselves.  

If you could acquire one competitor tomorrow with £0 down… would you know where to start?

Learn how to scale and exit faster by applying to join our waitlist for our next cohort to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info

00:00 Introduction to Mergers and Acquisitions

03:29 The Reality of Buying Businesses with No Money Down

06:14 The Startup vs. Acquisition Debate

09:15 Understanding the Risks of Small Business Acquisitions

11:56 Creating Asymmetric Opportunities in Acquisitions

15:01 The Importance of Exit Strategies

17:34 Researching Potential Acquisitions

20:30 Navigating Employee Relationships Post-Acquisition

29:28 Transforming Obstacles into Opportunities

31:09 The Challenges of Selling Baby Boomer Businesses

32:41 Understanding Business Valuations

34:52 The Risk-Weighted Return on Capital

36:24 Structuring Win-Win Deals

39:52 The Wibo: A New Acquisition Strategy

41:52 Valuation: The Art of Justifying Numbers

46:12 When is the Right Time to Buy a Business?

47:30 The Harbour Club: A Pathway to Acquisition Success

If this is the first time you’re listening congrats, if you like today’s episode please subscribe, listen and leave a review on 👉 Apple, Spotify

Website: https://www.jeremyharbour.com/

LinkedIn: https://www.linkedin.com/in/jeremyharbour

Instagram: https://www.instagram.com/harbour.jeremy

YouTube: https://www.youtube.com/@theharbourclub9544

21 day email course: https://www.harbourclubevents.com/email-course

LinkedIn: https://www.linkedin.com/in/adamistrong

Learn how to scale fast by taking the business growth quiz: https://howtogrowabusiness.scoreapp.com

YouTube: https://www.youtube.com/adamstrong

Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m Adam Strong, and in this episode of The Business Strategist, I get personal with Chris Do on a topic that’s transformed my approach—value-based pricing. 

We dive into why traditional pricing models hold us back and how a fresh perspective on sales training and personal branding can unlock new opportunities. 

Through candid conversations and real-life examples, we explore objection based selling techniques that not only boost your revenue but also redefine your worth. Join us on this journey to challenge your limiting beliefs and level up your business!

Chris Do is a loud introvert, recovering graphic designer, middle child, public speaker, Emmy award winning designer/director, serial entrepreneur and the founder of the Futur—an education and content company that sits at the intersection of: design, business, sales, marketing, technology and branding.

Learn how to scale and exit faster by applying to join our waitlist for our next cohort to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info

00:00 Introduction to Value-Based Pricing

04:07 Understanding Resistance to Value-Based Pricing

10:02 The Importance of Identity and Belief Systems

18:04 Challenging Traditional Business Mindsets

24:02 The Role of Self-Worth in Pricing

28:57 Money, Value, and Self-Perception

29:27 The Impact of Early Conditioning on Self-Worth

30:39 Cultural Perspectives on Happiness and Planning

32:08 Reframing Money Conversations

33:15 Detachment from Outcomes in Negotiations

36:38 The Power of Belief and Self-Confidence

42:06 Understanding Subjective Value

48:55 The Labor Theory of Value and Its Implications

54:00 Valuing Personal Development

56:29 Understanding Pricing and Value

01:00:04 The Ethics of Sales and Manipulation

01:08:00 The Influence of Environment on Success

If this is the first time you’re listening congrats, if you like today’s episode please subscribe, listen and leave a review on 👉 Apple, Spotify

@theChrisDo

Website: thefutur.com

Book: Get a copy of his book Pocket Full of Do

Podcast: https://podcasts.apple.com/us/podcast/the-futur-with-chris-do/id1209219220

LinkedIn: https://www.linkedin.com/in/thechrisdo

X: https://x.com/theChrisDo

LinkedIn: https://www.linkedin.com/in/adamistrong

Learn how to scale fast by taking the business growth quiz: https://howtogrowabusiness.scoreapp.com

YouTube: https://www.youtube.com/adamstrong

Learn more about your ad choices. Visit megaphone.fm/adchoices

Dive into a conversation where Adam Strong and Ruben Hassid address the resistance to new technology, highlight powerful tools for digital growth, offer actionable insights, and predict future trends shaping the content creation landscape.

Ruben Hassid is a AI Expert, Founder of EasyGen (an AI tool that helps founders create content on LinkedIn) and content creator. 

Ready to scale faster and secure your exit strategy?

Join our exclusive Game Changers Inner Circle Mastermind—where industry leaders fast-track growth and maximise exits. Spots are limited, so reserve your seat now: https://bit.ly/business-mastermind-waitlist

1. Resisting AI isn’t just futile—it’s career suicide

I turned fear into strategy. Learn how AI becomes your ally, not enemy—because clinging to the past guarantees irrelevance

2. Your silence is costing you opportunities

Speak up or fade out. I turned my voice into a lead generator in a noisy world; here’s how yours can too

3. Adaptability isn’t optional—it’s survival

Reinvent or retire. I’ve pivoted careers twice by treating skills as tools, not titles. Your turn

4. Your flaws are your unfair advantage

AI can’t cry, fail, or tell your story. I used raw honesty to beat algorithms—your humanity is your hook

5. Creativity isn’t dying—it’s being democratised

Let AI grind, you shine. I 10x’d my creative output by offloading busywork. Now you can

00:00 Introduction to AI and Branding Expertise

03:01 Understanding Resistance to AI

05:54 Transition from Music to AI

08:59 The Importance of Personal Branding

11:58 Overcoming Fear and Ignorance of AI

14:57 The Evolution of Jobs in the Age of AI

17:52 Creating Engaging Content on LinkedIn

21:04 The Value of Sharing Failures and Learning

23:57 Identifying Scams in the AI Space

26:44 The Future of AI and Job Replacement

32:50 AI's Impact on Customer Support and Efficiency

41:10 Building a Mission-Driven Content Strategy

45:35 The Role of Authenticity in AI-Generated Content

51:57 The Jigsaw Puzzle of Success

52:57 Coaching Mode: Engaging the Audience

53:54 Content Creation Challenges

54:12 Finding Inspiration in Your Vertical

56:20 Researching Topics for Content

58:05 Generating Engaging Posts

01:01:25 The Importance of Visuals

01:03:20 Leveraging AI for Content Ideas

01:06:19 Introducing Easy Trend

01:10:21 Final Thoughts on AI Tools

Join EasyGen here and get $10 off: https://easygen.io/?via=adam-strong

LinkedIn: https://www.linkedin.com/in/ruben-hassid

YouTube: https://www.youtube.com/@rubenhassid

X: https://x.com/rubenhssd

ABOUT THE HOST

LinkedIn: https://www.linkedin.com/in/adamistrong

YouTube: https://www.youtube.com/@adamstrong

Learn how to scale fast by taking the business growth quiz: https://howtogrowabusiness.scoreapp.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

If you’ve ever felt stuck in the day-to-day grind of your business, struggling to scale or break free from the constant hustle, this episode is going to change everything

I sat down with the legendary Michael Gerber, the mastermind behind The best selling book The E-Myth, to uncover the proven blueprint for turning a small business into a thriving, scalable enterprise

In this conversation, Michael and I dive deep into why so many business owners are actually just technicians suffering from an entrepreneurial seizure—trapped in their own creation rather than building a real company

Michael shares his Eightfold Path, a step-by-step framework that has helped businesses worldwide scale from a company of one to a powerful enterprise

I promise—by the end of this episode, you’ll walk away with a clear roadmap for transforming your business into a system-driven machine that doesn’t rely on you for survival. Whether you're just starting out or you've hit a growth plateau, this episode is packed with practical, no-BS strategies to help you move forward with clarity and confidence

Learn how to scale and exit faster by applying to join our waitlist for our next cohort to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info

1. The Truth About Entrepreneurship vs. Business Ownership

Why most small business owners aren’t actually entrepreneurs—and how to shift into true business leadership.

2. The E-Myth Framework That Has Helped Millions of Businesses Scale

Michael breaks down his Eightfold Path and reveals how you can move from being trapped in your business to building one that runs without you.

3. The Real Reason Businesses Fail & How to Avoid It

97% of small businesses don’t make it past 10 years—Michael explains what separates those who thrive from those who disappear.

4. How to Systematise & Scale Like McDonald’s

The secret behind McDonald’s success isn’t just for fast food—it’s a proven business-building model that you can apply right now.

5. The Power of an Exit Strategy (Even If You’re Just Getting Started)

Why you need to plan for an exit from day one—and what a real exit strategy looks like.

This isn’t just another business conversation—it’s a masterclass in entrepreneurial transformation from one of the greatest minds in the industry.

00:00 Introduction to Michael Gerber and His Impact

04:38 The Four Personalities of an Entrepreneur

11:31 Understanding Dreams, Vision, Purpose, and Mission

18:02 Creating Systems and Processes for Business Success

21:47 Growth Cycles and Challenges in Business

23:10 Understanding Business Stagnation

25:34 The Importance of Exit Strategies

28:25 The Dreaming Room Concept

30:58 Applying E-Myth Principles in the Digital Age

32:51 Evolution of the E-Myth

34:42 Transforming Entrepreneurship Worldwide

42:57 The New Dreaming Room Online

I don't ask for anything other than if you listen to the show please subscribe, listen and leave a review on 👉 Apple, Spotify to help us create more impact and support other founders like you.

Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist

Website: https://www.michaelegerbercompanies.com

X: https://x.com/michaelegerber

LinkedIn: https://www.linkedin.com/in/michaelegerber

LinkedIn: https://www.linkedin.com/in/adamistrong

Learn how to scale fast by taking the business growth quiz: https://howtogrowabusiness.scoreapp.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, investor and entrepreneur Callum Laing joins Adam to reveal how the smartest founders attract investment, not chase it. Forget cold pitches and Shark Tank-style interrogations—this episode will reframe everything you thought you knew about raising money.

Most founders fundraise the wrong way—pitching cold, chasing investors, and hoping for a yes. But the real game is about attracting investment, not begging for it.

In this episode, Adam and Callum Laing—an investor who has raised tens of millions and helped over 100 companies go public—break down why traditional fundraising advice is broken. 

Learn how the best founders build investor relationships before they need capital, why trust matters more than pitch decks, and how to flip the script so investors come to you.

🚀 If you're ready to raise capital the smart way, this episode is a must-listen.

✔️ The #1 mistake founders make when seeking investment—and how to avoid it.

✔️ How to become the founder investors WANT to fund (hint: it's not about your pitch deck).

✔️ The hidden reality of venture capital vs. family offices—and why most VCs lose money.

✔️ Why raising capital should be your last resort—not your first move.

✔️ How to de-risk your business and make investment decisions without desperation.

00:00 Introduction to Capital Raising Challenges

03:04 The Importance of Networking in Business

05:51 Common Mistakes in Approaching Investors

09:11 The Role of Trust and Track Record

11:47 Understanding Investor Needs

15:09 The Impact of Economic Conditions on Investment

18:01 Shifting Mindsets: From Desperation to Value Creation

20:52 Building Relationships with Investors

23:46 Creating Products that Meet Investor Demands

26:53 Navigating Economic Excuses in Investment Discussions

29:53 Maintaining Control in Investor Conversations

33:41 Raising Capital: The Board Member's Role

36:32 The Reality of Pitching: Beyond Entertainment

39:54 Building Trust: The Importance of Advisory Boards

41:55 Personal Branding: Credibility and Visibility

46:34 Preparing for Meetings: Control the Conversation

51:30 Understanding Investors: The Importance of Relationships

53:29 Investment Regrets: Lessons Learned

01:01:23 Minimising Risk: The Power of Diversification

01:03:49 Final Thoughts: Building Relationships with Investors

ABOUT THE GUEST

https://www.linkedin.com/in/callumlaing/

https://x.com/laingcallum

https://www.youtube.com/@CallumLaing

2 years free GILD Membership ($2,376) by going to GILDMembers.com/?Strong

ABOUT THE HOST

LinkedIn: https://www.linkedin.com/in/adamistrong

Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com

Apply to our waitlist for our next cohort to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info

Learn more about your ad choices. Visit megaphone.fm/adchoices