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Today’s guests are Rafa and María, founders of UNFEIGNED, a contemporary menswear brand that launched during COVID and is now stocked in more than 70 stores worldwide.

This is not a conversation about hype or chasing fast growth. It’s about the difficult decisions that shape whether a fashion brand can actually scale.

We talk about the moment they realized their growth problem wasn’t design, it was pricing. How adjusting their prices doubled their sales. And why growth quickly exposes the weaknesses inside a brand, from margins to production capacity.

If you're building your own fashion brand, this episode breaks down some of the strategic decisions founders rarely talk about, but that often determine whether a brand grows or stalls.