Want to start or grow your fashion brand? Apply for a FREE one-on-one coaching call with us: https://calendly.com/estebanjulian/advanced-brand-coaching-call

Welcome back to the Beyond Fashion Business Podcast. Today’s guest is Shira Sue Carmi. Shira is someone a lot of people don’t know by name, but they should because shira has helped shape some of the most influential brands of the last two decades. Brands like Mansur Gavriel, Altuzarra, Mara Hoffman, Serena Williams, and more.

She’s been behind the scenes as an advisor, president, and CEO of a lot of these brands. She is an expert at scaling creative-led businesses, navigating high-growth, and growing brands that actually work as businesses. In this episode, we break down what actually drives success in fashion:

Why is demand more important than infrastructure?

Why most brands scale before they’re ready.

And how profitability buys you something more powerful than growth — patience.

If you’re building a brand and want a clearer, more grounded way forward — this one’s for you. Hope this conversation is valuable.

Want to start or grow your fashion brand? Apply for a FREE one-on-one coaching call with us: https://calendly.com/estebanjulian/advanced-brand-coaching-call

Today’s guest is Oliver Saunders, the Commercial Director at Our Legacy — one of the most respected cult fashion brands of the past two decades.

This is not a story about hype, marketing hacks, or chasing trends. It’s about patience, product, and a relentless commitment to building something real.

We talk about how Our Legacy grew from a quiet Swedish label to a globally recognized brand — eventually catching the attention of LVMH. We go deep on what it actually takes to build longevity in fashion, how production and relationships shape everything behind the scenes, and why staying small for longer might be the smartest move a brand can make.

Our Legacy: https://www.instagram.com/ourlegacy/

Want to grow your fashion brand? Apply for a FREE one-on-one coaching call with us: https://calendly.com/estebanjulian/advanced-brand-coaching-call

If you don’t know ATP Atelier, ATP Atelier is a very successful Swedish fashion brand that was built with actual strategy. They started with a single product. No outside capital. No hype. Just a clear idea, a defined customer, and the discipline to stay focused. Maj-La Pizzelli also spent years behind some of Sweden’s biggest fashion brands like Filippa K and TOTEME before launching ATP Atelier, and what she shares in this conversation is a clear blue for how to build something that actually lasts. We talked about how to define product DNA, how to grow without losing your identity, what real sustainability looks like in practice—not marketing—and why focus is the most underused tool in this industry.

Join Our Free Fashion Business Course & Community Of Fashion Entrepreneurs Here: https://www.skool.com/fashionanticourse

RETROFETE is a globally recognized fashion brand celebrated for its glamorous designs and worn by A-list celebrities around the world. In this conversation, Ohad shares how he built the brand from scratch, the secrets to his consistent success, his lessons from mistakes, and his approach to marketing and PR. I hope this conversation gives you the insights and inspiration that you need to successfully start and grow your fashion brand.

Start & Grow Your Fashion Brand For Free Here: https://www.skool.com/fashionanticourse

Free Brand & Design Reviews: https://www.skool.com/fashionanticourse

Ditch: https://www.instagram.com/storymfg/?hl=en

Zeb Chace is the founder of fashion brand Ditch. Zeb, started his fashion brand at just 17 years old, and by 21, he has grown Ditch into a cult brand brand making multiple seven figures per year. Zeb has become a leading figure for young entrepreneurs in fashion so in this conversation, I wanted to speak about his approach to starting a fashion brand, and the key strategies and principles that drove his success at such a young age.

Start & Grow Your Fashion Brand For Free Here: https://www.skool.com/fashionanticourse/about

Get Your Brand/Designs Reviewed For Free Here: https://www.skool.com/fashionanticourse/about

Story MFG is known as one of the most respected brands in the industry. They show a unique mix of strong discipline and commitment to their core values, proving that it is possible to run a successful fashion brand without giving up what you stand for. This conversation looks at important lessons on keeping a creative vision despite financial pressures, adapting to the changing fashion world, and understanding the hidden costs and benefits of staying true to your original ideas.

Start & Grow Your Fashion Brand For Free Here: https://www.skool.com/fashionanticourse/about

Get Your Brand/Designs Reviewed For Free Here: https://www.skool.com/fashionanticourse/about

In this week's episode, we sat down with Kate Spade Co founder, and Francis Valentine Founder, Elyce Arons.

Kate Spade is a multi billion dollar fashion brand that revolutionized the affordable luxury market in the early 2000s. After selling Kate Spade, Elyce started yet another highly successful fashion brand called Frances Valentine.

In this episode, Elyce shared the key principles and secrets behind her success in building incredible fashion brands. I hope that these insights are invaluable in your understanding and approach to starting, and growing fashion brands.

Start & Grow Your Fashion Brand For Free Here: https://www.skool.com/fashionanticourse/about

Get Your Brand/Designs Reviewed For Free Here: https://www.skool.com/fashionanticourse/about

This episode is a masterclass on the foundations that you need to understand in order to start an ethical fashion brand, or implement a more ethically conscious approach to your products. Due to the deep nature of this topic, this conversation will be divided into 2 parts. In this first part of our conversation revolved around building your first product, building your production infrastructure, your most important roles and first team hires, expanding into other categories, and an introduction on building the foundations necessary for growth and scale.

Start & Grow Your Fashion Brand For Free Here: https://www.skool.com/fashionanticourse/about

Get Your Brand/Designs Reviewed For Free Here: https://www.skool.com/fashionanticourse/about

In this week's episode, we sat down with Julius Juul, co-founder of fashion brand Heliot Emil.

In my opinion, Heliot Emil is definitely in the conversation for one of the most successful new-generation fashion brands. Julius and his brother, were both making waves in fashion media before they were 30 years old, and now they have become an international success story in fashion that is hard to miss. They went from 2 brothers making clothes in a small studio to now being in over one hundred stores worldwide. And they have done this, with zero investors.

But how did they do this? And what have they learned in the process?

This conversation is a masterclass on how every entrepreneur should approach this industry. It will leave you with a clear idea of how Julius and his brother achieved their success, an understanding of how brands evolve and grow, and the things that are required from you as a fashion leader.

Start & Grow Your Fashion Brand For Free Here: https://www.skool.com/fashionanticourse/about

Get Your Brand/Designs Reviewed For Free Here: https://www.skool.com/fashionanticourse/about

On this week's episode, we sat down with R13 Founder Chris Leba. We spoke about everything he grew R13 into a multi-million dollar fashion brand by learning about himself, and by learning how to balance the creative with the business side of fashion.